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- Type of marketing tactic: Medium volume and high conversion rate
- Expected result: Increase in the number of conversions
A highly effective growth tip is to use “feel bad” pop-up windows.
These are pop-up windows that offer visitors two options, such as:
“Yes! I want to save time and money today!”
or
“No, I like to waste my money!”
No sane person would agree with the second option - and it is this emotional manipulation that is used to push visitors to convert.
This is a rather sneaky tactic, but very effective, as shown in the example below:
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