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The OnlyFans Statistics You Should Know in 2025: Figures and Trends

Explore key OnlyFans statistics including user demographics, creator earnings, and platform growth. Get insights into what drives the platform's success.

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📝 Category:

Marketing Statistics

📆 Last update:

08/2025

Key Takeaways

If you are curious to know how OnlyFans continues to dominate the paid content world, you've come to the right place. This platform, launched in 2016, has become a phenomenon, especially since the pandemic.

Page de contenus exclusifs de Bella Thorne sur la plateforme Onlyfans

The Evolution of OnlyFans Since 2020: A Rocket Boosted by the Pandemic

OnlyFans exploded during COVID-19. In 2020, lockdowns pushed Millions of people are looking for alternative incomes with an online business or entertainment.

Subscriptions to the service soared by 75% between April 2020 and August 2021, with over $3.86 billion earned by creators. In less than two years, the Google searches have jumped by 3,700% in five years, and revenues increased by 615% in 2020-21.

chiffres statstiques de la croissance des créateurs de contenu sur la plateforme  Onlyfans pendant la pandémie

This year, the platform maintains a 15-20% annual growth rate, thanks to the diversification towards non-adult content (fitness, cooking, music). Economically, it is a success, but ethically, it raises questions about the precariousness of digital jobs.

Recent Stats: Users, Creators and Key Figures

In 2025, OnlyFans has approximately 305 million registered users and over 4 million active creators — a huge jump of 82 million users in 2020.

The overall turnover is around 8 billion dollars annually (compared to 2 billion in 2022), with an average of $6.50 per user per year. But beware, the distribution is unequal: the top 1% of creators capture 33% of revenue, while 70% earn less than $200/month.

📊 Key OnlyFans Statistics – Creator & User Data (2025)
📌 Statistic 📈 Data 📅 Source / Year
👥 Total number of users305.07 million2025
🧑‍🎤 Active creators4.19 million2025
👫 User gender distribution78.9% men / 21.1% women2025
👩 Percentage of female creators70–84% (majority female)2025
💰 Gross revenue generated (fan spending)$6.63 billion (+19%)2023/2024
💸 Total paid to creators$5.35B (2023) – $20B+ cumulative (since 2016)2023–2025
💼 OnlyFans commission20% (80% for creators)2025
📊 Net profit before taxes$658 million2023/2024
📈 Annual revenue$1.31 billion2023/2024
👥 Average subscribers (top creators)+21,000 subscribers (top 1%), some >500,0002025
💵 Average creator earnings$150–$180/month · Top 1%: $6,000+ · 0.1%: $100K+/month2025
🧑‍💻 Average user age18–34 years (62%) · Peak at 25–34 (~36%) · Median: ~36 years2025
🌐 Global website rankingTop 55 globally (web traffic)July 2025
🌍 Main user countries
  • 🇺🇸 USA (48.8%)
  • 🇬🇧 UK
  • 🇩🇪 Germany
  • 🇲🇽 Mexico
  • 🇨🇦 Canada
2025
📊 Monthly global traffic494.8M visits/month · USA: 183.6MMay–July 2025
💳 Average user spending$15–$25/month2025
📈 User growth+2,163% since 2019 · +27.7% between 2022–20232019–2025
🔥 Popular content (2025)
  • 👙 Adult content: slight decline
  • 🏋️ Fitness, 🧘 Lifestyle, 🎵 Music, 🎨 Multi-sector
  • 💡 Live streaming & digital products boom
2025
🔥 Top earners 2025
  • Iggy Azalea, Sophie Rain, Bhad Bhabie: $30M+/year
  • Top 1%: $500,000/month
2025
⚡ New trends
  • +29.4% creators in 1 year
  • International expansion · Stricter regulations
  • Premium subscriptions, paid DMs, brand partnerships boost
  • AI usage for moderation & targeting
2025
⚠️ Pandemic impactCreators x6 between 2019 and 20232019–2023

These figures show a rapidly exploding creator economy, but focused on an elite.

Average Creators' Income: Reality vs Dream

Average income? Approximately 150-210$/month for the most part, but the top 0.1% pocketed $146,881/month, and the top 1% pocketed around $10K/month. OnlyFans takes 20% commission, leaving 80% to the creators. Opportunities: Diversification with PPV (pay-per-view), tips and lives.

Content Types: Beyond NSFW

🎭 Types of Content on OnlyFans – Diversification and Impact in 2025
📌 Category 📷 Examples 📈 Trends 2025 🧠 Impacts & Challenges
🔞 NSFW Content Erotic, fetish, couple content, solo cam Stable but relatively declining (80% of total content) Main source of revenue, but stigmatized
Risks: harassment, shadowbanning
🏋️ Fitness & Wellness Workout programs, yoga, nutrition tips +20% growth in 2025 Attracts sponsors and mainstream audiences
Promotes premium subscriptions
🎭 Cosplay & Lifestyle Costumes, behind-the-scenes, makeup routines Growing popularity among 18–24-year-olds Potential to blend with light NSFW content
Offers strong personalization
🎵 Music & Artistic Creation Songs, exclusive clips, tutorials, live studio sessions Recruitment of emerging artists by OnlyFans Creates an alternative to Patreon
Highlights artistic legitimacy
🎓 Educational Content Languages, personal development, professional coaching High demand among 30–40-year-olds Helps build a stable community
Less subject to strict moderation
🤖 AI-Generated Content Avatars, ethical deepfakes, interactive simulations Emerging trend (especially in soft adult content) Creates legal & ethical ambiguity
High potential for passive revenue
📣 Challenges & Interactive Content Games, fan challenges, Q&A, live personalization +35% more interaction compared to passive content Strengthens engagement and retention
Requires constant presence

Market Share: Undisputed Leader

OnlyFans owns around 60-70% of the market for paid content platforms in 2025, ahead of Fansly (15%) and Patreon (10%). Its business model (subscriptions + commissions) generates $8 billion, compared to $2 billion for competitors combined.

Représentation de chiffres, cartes des pays qui visitent le plus le site web Onlyfans

Geographically, the US dominates (45% of users), followed by Brazil (8.5%), UK (5.2%) and Europe. The pandemic accelerated that: +365% of creators in 2020, turning OnlyFans into an “economic savior” for many.

User Profile: Who Are They and Where?

Chiffres de la démographie des audiences de Onlyfans

Typical users? 60% between 18-34 years old, 84% men (but women up to 16%). Paid subscribers: Often urban, tech-savvy, spending $48/creator on average. Distribution: US (45%), Brazil, UK, with growth in Asia (10% in 2025).

Income Opportunities for Creators

The opportunities?

Diverse monetization: Recurring subscriptions, celebrity influence (like Cardi B, who boosted the stats), and exploding niches (fitness +20%).

classement des créateurs qui gagnent le plus d'argent sur Onlyfans

In 2025, AI is helping to personalize, increasing earnings by 15-20%. Economically, it is a positive social role: Creators have quit precarious jobs for $5k/month. But it requires strategies: Regular content, promotion on X/Instagram.

Challenges and Risks: The Dark Side

Challenges: Fierce competition (only 1% wins well), content leaks (increased by 30% in 2025), social stigma and legal risks (such as Project 2025 potentially criminalizing the NSFW). Ethically, it exposes to exploitation and burnout. One designer says, “I won $10k, but the harassment made me stop.” Risks: Identity theft, dependence on the algorithm, and tax impacts (declare your income!).

In conclusion, OnlyFans is a giant with crazy growth since 2020, offering massive opportunities but real challenges. If you are a creator, weigh the pros and cons; for researchers, it is a mirror of the digital economy. What do you think? Share your experiences!

History and Background

The first version of Onlyfans website was launched in 2001, originally designed as an online music resale platform.

This musical origin marked the beginning of the evolution of OnlyFans into the media and interactive content platform that we know today.

Site web de Onlyfans en 2001

Launched in 2016 in the United Kingdom by Tim Stokely, the current version of OnlyFans has grown enormously. In 2023, the platform was among the 50 most visited websites in the world, with a strong presence in particular in the United States and the United Kingdom.

Over the years, OnlyFans has attracted millions of subscribers, cementing its leading position in the field of interactive content.

General statistics

This company has experienced explosive growth in recent years. In 2023, the platform counts 220 million registered users, compared to 120 million in 2021. This dramatic increase is a testament to the growing appeal of the platform for a broad audience.

In addition to this growth, the platform is generating monthly earnings significant, underlining its impressive financial performance.

On the content creator side, OnlyFans currently has over 3 million active creators. The growth dynamic is particularly impressive with these figures:

  • 500,000 new users joining the platform every day
  • 7,000 to 8,000 new creators creating accounts daily to generate revenue

This constantly growing number shows the appeal of OnlyFans as a monetization platform for content producers from all walks of life.

Revenues and Profits

Economic model

Business model par abonnement du réseau social Onlyfans

The OnlyFans business model, which has led to remarkable revenue generated, is based on 20% commission on creators' incomes. This structure has allowed the platform to achieve considerable financial success:

  • Generating millions of dollars in daily revenue
  • Payment of more than 5 billion dollars to creators in 2022

In 2022, the turnover of OnlyFans reached 2 billion dollars, testifying to its continued growth and the effectiveness of its revenue sharing model.

Content Creators' Earnings

liste de statistiques revenus medians sur le site web Onlyfans

OnlyFans offers varied earning potential for its creators. The average earnings of creators on the website vary considerably with the average creator earning around 180 dollars per month. However, this average hides a large disparity in earnings.

Monthly subscription prices on OnlyFans vary widely:

  • The lowest rate is $4.99
  • The highest reached $49.99

Creators manage to generate more revenue through tips and paid private messages.

At the top of the revenue ladder, some creators generate impressive amounts of money:

  • Blac Chyna has earned more than $20 million in a single year
  • Bella Thorne has reached the million dollars in just 24 hours after registering

These numbers illustrate the high earning potential for the most popular creators on the platform.

Demographic data

User profile

The OnlyFans platform has a diverse audience, with an interesting age and gender distribution.

The most represented age group among paying fans is between 35 and 44 years.

With regard to gender distribution, 70% of users are men. This male majority is notable, but it is important to note that female participation is on the rise.

This evolution suggests a gradual diversification of the OnlyFans user base.

Geographical origin

The geographic distribution of OnlyFans users reveals a high concentration in certain English-speaking countries. The main markets are:

  • United States (this represents 43% of total traffic)
  • United Kingdom (6%)
  • Canada (5%)
  • Australia and Germany (3% each)

Revenues generated by the platform vary considerably across regions, reflecting the diversity and breadth of its global audience.

répartition du traffic de onlyfans dans le monde (USA, UK, France, Canada)

Google is the main source of traffic with 20% of visits, ahead of 𝕏 (Twitter) (9%), Instagram (5%), and Linktree (5%). This distribution highlights the importance of search engines and social networks in discovering and accessing the platform.

Content Types and User Engagement

OnlyFans is primarily known for its adult content, which represents 70% of total supply of the platform. This dominance has largely shaped the public image of OnlyFans and has been a key factor in its growth.

However, the platform is actively working to diversify its offering. OnlyFans now encourages creation in various fields such as:

  • Education
  • Fitness
  • General entertainment
Engagement des Utilisateurs sur le site web Onlyfans

The engagement on the website is remarkably high. More than 1.5 million new content are uploaded to the platform every day, covering a wide range of topics. The most successful creators are distinguished by:

  • A regular publication of content (photos, videos, chats, articles)
  • Frequent interactions with their audience

This proactive approach to engagement contributes significantly to the increase in subscribers and, as a result, in revenue.

Traffic and Platform Popularity

données de visites mensuelles de Onlyfans

OnlyFans generates an impressive traffic of 2.5 billion monthly visits, with over 5 million unique visitors every day. This volume of traffic places OnlyFans among the most visited websites in the world.

User engagement is particularly remarkable:

  • Sessions last on average 25 minutes
  • People view approximately four pages per visit

These engagement metrics are significantly higher than many other social media platforms, underlining OnlyFans' ability to keep the attention of its users.

International expansion

chiffres de l'expansion du phénomène Onlyfans dans le monde

OnlyFans is actively continuing to expand globally. The platform is particularly targeted at emerging markets, with significant development in regions such as:

  • Latin America
  • Asia
  • Continental Europe

The revenues generated by this international expansion are obvious, strengthening the financial position of the platform.

On the one hand, this strategy is accompanied by the diversification of content, aimed at broadening the appeal of the platform beyond its initial image focused on adult content.

Conclusion

In this article, we saw that the OnlyFans phenomenon continues its growth trajectory with the addition of new features and expansion plans to non-adult markets. This diversification strategy aims to expand its audience and consolidate its place in the online content industry.

The platform has firmly established itself as a major player in the creator economy. With annual payments of several billion dollars to its creators, OnlyFans has become the preferred choice for those looking to directly monetize their audience or find a complementary activity on social networks. Over the years, the revenues generated by the platform have increased considerably, testifying to its financial success.

As OnlyFans navigates regulatory and public opinion challenges, its ability to adapt and evolve will be crucial to maintaining its long-term success in the dynamic world of online content.

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