The OnlyFans Statistics You Should Know in 2025: Figures and Trends
Explore key OnlyFans statistics including user demographics, creator earnings, and platform growth. Get insights into what drives the platform's success.
If you are curious to know how OnlyFans continues to dominate the paid content world, you've come to the right place. This platform, launched in 2016, has become a phenomenon, especially since the pandemic.
The Evolution of OnlyFans Since 2020: A Rocket Boosted by the Pandemic
OnlyFans exploded during COVID-19. In 2020, lockdowns pushed Millions of people are looking for alternative incomes with an online business or entertainment.
Subscriptions to the service soared by 75% between April 2020 and August 2021, with over $3.86 billion earned by creators. In less than two years, the Google searches have jumped by 3,700% in five years, and revenues increased by 615% in 2020-21.
This year, the platform maintains a 15-20% annual growth rate, thanks to the diversification towards non-adult content (fitness, cooking, music). Economically, it is a success, but ethically, it raises questions about the precariousness of digital jobs.
Recent Stats: Users, Creators and Key Figures
In 2025, OnlyFans has approximately 305 million registered users and over 4 million active creators — a huge jump of 82 million users in 2020.
The overall turnover is around 8 billion dollars annually (compared to 2 billion in 2022), with an average of $6.50 per user per year. But beware, the distribution is unequal: the top 1% of creators capture 33% of revenue, while 70% earn less than $200/month.
📊 Key OnlyFans Statistics – Creator & User Data (2025)
📌 Statistic
📈 Data
📅 Source / Year
👥 Total number of users
305.07 million
2025
🧑🎤 Active creators
4.19 million
2025
👫 User gender distribution
78.9% men / 21.1% women
2025
👩 Percentage of female creators
70–84% (majority female)
2025
💰 Gross revenue generated (fan spending)
$6.63 billion (+19%)
2023/2024
💸 Total paid to creators
$5.35B (2023) – $20B+ cumulative (since 2016)
2023–2025
💼 OnlyFans commission
20% (80% for creators)
2025
📊 Net profit before taxes
$658 million
2023/2024
📈 Annual revenue
$1.31 billion
2023/2024
👥 Average subscribers (top creators)
+21,000 subscribers (top 1%), some >500,000
2025
💵 Average creator earnings
$150–$180/month · Top 1%: $6,000+ · 0.1%: $100K+/month
2025
🧑💻 Average user age
18–34 years (62%) · Peak at 25–34 (~36%) · Median: ~36 years
These figures show a rapidly exploding creator economy, but focused on an elite.
Average Creators' Income: Reality vs Dream
Average income? Approximately 150-210$/month for the most part, but the top 0.1% pocketed $146,881/month, and the top 1% pocketed around $10K/month. OnlyFans takes 20% commission, leaving 80% to the creators. Opportunities: Diversification with PPV (pay-per-view), tips and lives.
Content Types: Beyond NSFW
🎭 Types of Content on OnlyFans – Diversification and Impact in 2025
📌 Category
📷 Examples
📈 Trends 2025
🧠 Impacts & Challenges
🔞 NSFW Content
Erotic, fetish, couple content, solo cam
Stable but relatively declining (80% of total content)
Main source of revenue, but stigmatized Risks: harassment, shadowbanning
🏋️ Fitness & Wellness
Workout programs, yoga, nutrition tips
+20% growth in 2025
Attracts sponsors and mainstream audiences Promotes premium subscriptions
🎭 Cosplay & Lifestyle
Costumes, behind-the-scenes, makeup routines
Growing popularity among 18–24-year-olds
Potential to blend with light NSFW content Offers strong personalization
🎵 Music & Artistic Creation
Songs, exclusive clips, tutorials, live studio sessions
Recruitment of emerging artists by OnlyFans
Creates an alternative to Patreon Highlights artistic legitimacy
🎓 Educational Content
Languages, personal development, professional coaching
High demand among 30–40-year-olds
Helps build a stable community Less subject to strict moderation
Creates legal & ethical ambiguity High potential for passive revenue
📣 Challenges & Interactive Content
Games, fan challenges, Q&A, live personalization
+35% more interaction compared to passive content
Strengthens engagement and retention Requires constant presence
Market Share: Undisputed Leader
OnlyFans owns around 60-70% of the market for paid content platforms in 2025, ahead of Fansly (15%) and Patreon (10%). Its business model (subscriptions + commissions) generates $8 billion, compared to $2 billion for competitors combined.
Geographically, the US dominates (45% of users), followed by Brazil (8.5%), UK (5.2%) and Europe. The pandemic accelerated that: +365% of creators in 2020, turning OnlyFans into an “economic savior” for many.
User Profile: Who Are They and Where?
Typical users? 60% between 18-34 years old, 84% men (but women up to 16%). Paid subscribers: Often urban, tech-savvy, spending $48/creator on average. Distribution: US (45%), Brazil, UK, with growth in Asia (10% in 2025).
Income Opportunities for Creators
The opportunities?
Diverse monetization: Recurring subscriptions, celebrity influence (like Cardi B, who boosted the stats), and exploding niches (fitness +20%).
In 2025, AI is helping to personalize, increasing earnings by 15-20%. Economically, it is a positive social role: Creators have quit precarious jobs for $5k/month. But it requires strategies: Regular content, promotion on X/Instagram.
Challenges and Risks: The Dark Side
Challenges: Fierce competition (only 1% wins well), content leaks (increased by 30% in 2025), social stigma and legal risks (such as Project 2025 potentially criminalizing the NSFW). Ethically, it exposes to exploitation and burnout. One designer says, “I won $10k, but the harassment made me stop.” Risks: Identity theft, dependence on the algorithm, and tax impacts (declare your income!).
In conclusion, OnlyFans is a giant with crazy growth since 2020, offering massive opportunities but real challenges. If you are a creator, weigh the pros and cons; for researchers, it is a mirror of the digital economy. What do you think? Share your experiences!
History and Background
The first version of Onlyfans website was launched in 2001, originally designed as an online music resale platform.
This musical origin marked the beginning of the evolution of OnlyFans into the media and interactive content platform that we know today.
Launched in 2016 in the United Kingdom by Tim Stokely, the current version of OnlyFans has grown enormously. In 2023, the platform was among the 50 most visited websites in the world, with a strong presence in particular in the United States and the United Kingdom.
Over the years, OnlyFans has attracted millions of subscribers, cementing its leading position in the field of interactive content.
General statistics
This company has experienced explosive growth in recent years. In 2023, the platform counts 220 million registered users, compared to 120 million in 2021. This dramatic increase is a testament to the growing appeal of the platform for a broad audience.
In addition to this growth, the platform is generating monthly earnings significant, underlining its impressive financial performance.
On the content creator side, OnlyFans currently has over 3 million active creators. The growth dynamic is particularly impressive with these figures:
500,000 new users joining the platform every day
7,000 to 8,000 new creators creating accounts daily to generate revenue
This constantly growing number shows the appeal of OnlyFans as a monetization platform for content producers from all walks of life.
Revenues and Profits
Economic model
The OnlyFans business model, which has led to remarkable revenue generated, is based on 20% commission on creators' incomes. This structure has allowed the platform to achieve considerable financial success:
Generating millions of dollars in daily revenue
Payment of more than 5 billion dollars to creators in 2022
In 2022, the turnover of OnlyFans reached 2 billion dollars, testifying to its continued growth and the effectiveness of its revenue sharing model.
Content Creators' Earnings
OnlyFans offers varied earning potential for its creators. The average earnings of creators on the website vary considerably with the average creator earning around 180 dollars per month. However, this average hides a large disparity in earnings.
Monthly subscription prices on OnlyFans vary widely:
The lowest rate is $4.99
The highest reached $49.99
Creators manage to generate more revenue through tips and paid private messages.
At the top of the revenue ladder, some creators generate impressive amounts of money:
Blac Chyna has earned more than $20 million in a single year
Bella Thorne has reached the million dollars in just 24 hours after registering
These numbers illustrate the high earning potential for the most popular creators on the platform.
Demographic data
User profile
The OnlyFans platform has a diverse audience, with an interesting age and gender distribution.
The most represented age group among paying fans is between 35 and 44 years.
With regard to gender distribution, 70% of users are men. This male majority is notable, but it is important to note that female participation is on the rise.
This evolution suggests a gradual diversification of the OnlyFans user base.
Geographical origin
The geographic distribution of OnlyFans users reveals a high concentration in certain English-speaking countries. The main markets are:
United States (this represents 43% of total traffic)
United Kingdom (6%)
Canada (5%)
Australia and Germany (3% each)
Revenues generated by the platform vary considerably across regions, reflecting the diversity and breadth of its global audience.
Google is the main source of traffic with 20% of visits, ahead of 𝕏 (Twitter) (9%), Instagram (5%), and Linktree (5%). This distribution highlights the importance of search engines and social networks in discovering and accessing the platform.
Content Types and User Engagement
OnlyFans is primarily known for its adult content, which represents 70% of total supply of the platform. This dominance has largely shaped the public image of OnlyFans and has been a key factor in its growth.
However, the platform is actively working to diversify its offering. OnlyFans now encourages creation in various fields such as:
Education
Fitness
General entertainment
The engagement on the website is remarkably high. More than 1.5 million new content are uploaded to the platform every day, covering a wide range of topics. The most successful creators are distinguished by:
A regular publication of content (photos, videos, chats, articles)
Frequent interactions with their audience
This proactive approach to engagement contributes significantly to the increase in subscribers and, as a result, in revenue.
Traffic and Platform Popularity
OnlyFans generates an impressive traffic of 2.5 billion monthly visits, with over 5 million unique visitors every day. This volume of traffic places OnlyFans among the most visited websites in the world.
User engagement is particularly remarkable:
Sessions last on average 25 minutes
People view approximately four pages per visit
These engagement metrics are significantly higher than many other social media platforms, underlining OnlyFans' ability to keep the attention of its users.
International expansion
OnlyFans is actively continuing to expand globally. The platform is particularly targeted at emerging markets, with significant development in regions such as:
Latin America
Asia
Continental Europe
The revenues generated by this international expansion are obvious, strengthening the financial position of the platform.
On the one hand, this strategy is accompanied by the diversification of content, aimed at broadening the appeal of the platform beyond its initial image focused on adult content.
Conclusion
In this article, we saw that the OnlyFans phenomenon continues its growth trajectory with the addition of new features and expansion plans to non-adult markets. This diversification strategy aims to expand its audience and consolidate its place in the online content industry.
The platform has firmly established itself as a major player in the creator economy. With annual payments of several billion dollars to its creators, OnlyFans has become the preferred choice for those looking to directly monetize their audience or find a complementary activity on social networks. Over the years, the revenues generated by the platform have increased considerably, testifying to its financial success.
As OnlyFans navigates regulatory and public opinion challenges, its ability to adapt and evolve will be crucial to maintaining its long-term success in the dynamic world of online content.
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