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What is Similarweb?
Similarweb is An SEO solution competitive analysis to develop your online business that first appeared on the market in 2007.
The software provides web analysis tools to optimize marketing channels like social media and increase revenue with your website or devices.
The platform is perfect for specialists in SEO, agencies, businesses, and digital marketers.
Similarweb obtains its data by tracking numerous activities on the web.
This includes:
- websites
- mobile applications
- search engine sites like Google
- public databases
Similarweb's head office is located in Tel Aviv, with regional offices on 6 continents around the world in New York (United States), Kiev (Ukraine), Paris (France), Tokyo (Japan), London (United Kingdom), London (United Kingdom) or offices in Sao Paulo (United Kingdom) or offices in Sao Paulo (United Kingdom) or offices in Sao Paulo (Brazil) and supported by investors who brought them more than 120 million dollars.
Among the big names that use Similarweb are sites like AirBnB, Ebay, Walmart, DHL, etc.
Features
Let's discover together the main functionalities of SimilarWeb, an essential tool to strengthen your marketing strategy on all devices:
Website Analysis & Engagement Tracking
The SimilarWeb software offers:
- A robust website analysis tool that provides an overview in a report of the performance of the main players in the market for your competitive intelligence on all devices
- Comprehensive site data including, in part, average monthly visits, visitor demographics, traffic sources, country and industry rankings.
- With the SimilarWeb Pro solution, access to a wider range of data, such as the complete list of a site's keywords, referring websites, paid advertising history and more.
- Commitment: accurate monitoring of users on your site.
Industry Analysis & Trackers
SimilarWeb SEO software allows you to:
- To understand the dynamics of your sector thanks to its analysis of the web industry on all devices
- To identify the opportunities and potential threats of your websites
- To get information from sites about web traffic trends, optimal marketing channels, industry demographics, and search trends.
- To create lists of competing websites to monitor with alerts for any change in trend thanks to the “Trackers” feature.
Keyword Research & Custom Dashboards
SimilarWeb SEO software offers:
- A keyword research tool to help identify which keywords to target for your websites, by displaying monthly traffic volume, top-ranking sites, and trends.
- The ability to create custom dashboards to compare your performance to that of your competitors.
Browser Extensions & Export Tool
With SimilarWeb SEO software, you have:
- A web browser extension is available for Google Chrome, Microsoft Edge, Opera, and Firefox.
- An export tool that allows you to save data such as traffic sources or competitors of your websites in PDF, Excel and PowerPoint formats, although the data accessible by these means is limited and all exports will bear the trademark of the SimilarWeb solution.
Mobile app
The Similarweb mobile application allows you to benefit from all the key functionalities of this digital tool from your smartphone.
- Accessibility: Thanks to the mobile application, you have access to the SimilarWeb SEO software everywhere you go.
- Real-Time Updates: Data is updated every 48 hours, guaranteeing you fresh data
- Site Comparison: Compare the performance of multiple sites at once.
In my opinion, Similarweb is a tool with a mobile application that puts the power of digital data at your fingertips.
How does Similarweb work?
The use of this SEO software can be done in three distinct ways:
- The free website search tool and web application: Simply enter the name of the site or application to get a summary view of their performance and other information. Simple and fast, these options offer a first view of the effectiveness of the platform you want to analyze and its audience.
- Free Registration: To access a more detailed analysis of your audience, a free registration is required. Note that a professional email address is required, a measure of protection against spammers.
As for the SimilarWeb interface, it might seem intimidating at first, but with a little patience, you quickly get used to managing it.
The dashboard is intuitive, with a side menu for easy navigation. It offers enough screen space for comfortable data analysis.
In terms of data visualization, SimilarWeb SEO software partly uses clear graphs and diagrams to simplify your work.
SimilarWeb: SEO software for professionals
SimilarWeb software is a versatile SEO tool designed to meet the specific needs of various professionals: Investors, sellers, entrepreneurs and marketers find it a wealth of information to guide their strategic decisions.
This SEO software has several key advantages, allowing an in-depth analysis of a company's digital presence:
1. Investors
Similarweb Review: Site for Traffic Analysis
The importance of a digital presence and solid SEO cannot be underestimated in research and investment decisions:
- Digital landscape visualization: The SimilarWeb solution provides unlimited data on industries and websites, detailing traffic, mobile application traffic, and online interactions.
- Monitoring the performance of a company: Allows you to follow trends, inflection points and companies in which you have invested thanks to a 360° overview.
- Business Health Assessment: SimilarWeb provides a unique insight into a company's digital health, which is essential for evaluating investment options.
- Identification of investment opportunities: Thanks to a database that is updated every 48 hours, SimilarWeb offers a real-time overview of new investment opportunities.
2. Vendors
Similarweb Review: Site for Traffic Analysis
It is an SEO software that is useful for winning contracts and closing deals.
- Identification and qualification of the target audience: SimilarWeb software services make it possible to analyze user activity, offering valuable information for the qualification of prospects via your referencing
- Pitch improvement: Audience data can be very useful in building the ideal sales presentation.
- Discovery of new business opportunities: SimilarWeb SEO software services provide access to more than 100 million sales opportunities.
3. Entrepreneurs
SEO software offers a variety of resources for understanding the market, researching competitors, and consumers.
- Conversion analytics: SEO software presents comprehensive data on all digital marketing research initiatives, helping to understand what factors influence conversion.
- Audience knowledge: The audience data provided by SEO software is valuable for any business that wants to better understand the online activity of its customers.
- Business Research: SEO software is a fantastic resource for analyzing other businesses and discovering new growth opportunities.
4. Marketing specialists
SimilarWeb is a complete solution for marketers:
- Inspiration for advertising: SimilarWeb offers unprecedented visibility into online activity, making it possible to identify keywords and traffic sources to inspire advertising initiatives.
- Competitor monitoring: SimilarWeb offers insight into competitors' online activity, helping to refine marketing strategy.
- Improving SEO: Data can help improve SEO, including by providing information on the most effective search keywords and referral traffic sources.
SimilarWeb Services Reviews : SimilarWeb is an essential digital intelligence tool for anyone looking to optimize their digital strategy, whether to increase traffic, monitor competitors, improve sales, or invest in new businesses. SimilarWeb provides the information needed to make informed decisions and succeed in today's digital world.
Security and Confidentiality
In today's digital world, data security and confidentiality are essential.
Understanding how SimilarWeb handles these aspects is crucial.
security
- SimilarWeb ensures robust data protection using advanced security protocols.
- They have measures in place to prevent data breaches and ensure the security of user information.
- Their website uses the HTTPS protocol, which means that all information transmitted is encrypted for added security.
Confidentiality
- SimilarWeb adheres to strict privacy regulations, including the GDPR in Europe.
- They offer with their tools have a transparent privacy policy that details how they collect, use, and protect user data.
- They also offer users the ability to control and manage their privacy preferences within their tools.
SimilarWeb Services Reviews : SimilarWeb takes security and privacy very seriously, implementing robust data protection measures and complying with strict privacy regulations.
Customer support
SimilarWeb has robust and reliable customer support.
- 24/7 availability: Whether you need help in the middle of the night or in the early morning, the platform's customer support is available 24 hours a day, 7 days a week. You can contact them by email or via their ticket system at any time.
- Live chat: SimilarWeb has a live chat widget on its website for real-time support. However, it should be noted that this service is primarily for pre-sales questions.
- Abundant educational resources: In addition to its direct support, SimilarWeb has a comprehensive knowledge base. It is full of useful guides to help users navigate and take full advantage of the tool.
SimilarWeb Services Reviews : Customer support is designed to help users get the most out of the SEO tool. With constant support, a friendly support team, and abundant educational resources, SimilarWeb is committed to ensuring that you can maximize the effectiveness of their tool.
Pricing
SimilarWeb offers flexible pricing solutions to meet the needs and budgets of businesses of all sizes.
- Free version: SimilarWeb offers a free version of its SEO software. This option is ideal for small businesses or individual marketers who are new to SEO.
- Premium version: For those who need more advanced features, SimilarWeb also offers a premium version. The cost of this plan is based on the specific needs of your business, and you will need to contact SimilarWeb for a personalized quote.
- Digital Marketing Intelligence Pricing Options: If you're looking for more advanced digital marketing solutions, SimilarWeb offers three different pricing options for its Digital Marketing Intelligence tools. These options are designed to fit your specific marketing goals.
- Free trial: If you want to test the features before making a commitment, the company offers to try it for free. This gives you a basic overview of traffic and allows you to assess whether SimilarWeb is the right software for your needs.
- Monthly subscription: SimilarWeb operates on a subscription model, with prices starting at $249 per month for its tools
For more information on the various pricing plans, you can check out their pricing page.
SimilarWeb Services Reviews : regardless of your budget or SEO goals, SimilarWeb probably has a pricing option that will suit you.
Alternatives to Similarweb
There are competitors and alternatives to Similarweb, but are they really better?
Semrush
Semrush is a high-end SEO platform and one of the competitors that offers a variety of tools for marketers and webmasters.
Overview of Features
- Wide range of numerous tools for keyword research on the web
- Social media content management assistant
- Interface sometimes clumsy compared to that of SimilarWeb
- Monitoring user behavior, positioning, and applications such as bounce rate
- Detailed information on traffic sources and people
Semrush price
- Rates starting at $99.95 per month
- The most expensive plan costs $374.95 per month
- Semrush does not offer a free plan, unlike SimilarWeb
Semrush is a robust alternative to SimilarWeb with more affordable pricing, but no free plan options or mobile app options.
SE Ranking
SE Ranking is a user-friendly and accessible SEO suite and one of the competitors, ideal for small businesses and agencies.
Overview of Features
- Flexible pricing structure, ideal for users with a limited budget
- Simple and attractive user interface
- Backlink monitor to identify the search for quality reference sources and domains
- Keyword spying tool to discover low-competition queries on the web
- Website audit to identify traffic pain points such as bounce rate
SE Ranking Awards
- SE Ranking offers several pricing plans, although it does not offer a free plan
- Specific costs vary depending on the needs of the user and the search for the number of keywords followed
Avis
SE Ranking is one of the Alternatives to SimilarWeb focused on optimizing for search engines like Google, with a flexible pricing structure for users on a limited budget.
Ahrefs
Ahrefs is an SEO software suite and one of the competitors recognized for its exceptional site rasterization and backlink database.
Overview of Features
- Application to monitor the ranking of keywords for positioning on the web
- Customer keyword research tools
- Indicators, Website SEO Audit
- Analysis of the backlink profile, traffic, weak points such as the bounce rate
Ahrefs Price
- Plans starting at $99 per month
- The most expensive plan at $999 per month
- Ahrefs is offering a 7-day trial period for $7
Ahrefs is an effective alternative to SimilarWeb with a strong focus on SEO and backlinking, but it could be expensive for some users.
(Non-exhaustive list for these Alternatives to SimilarWeb)
Final Verdict
The New York-based software Similarweb has an exceptional tool for websites in digital marketing.
It offers a wide range of tools to gain a competitive advantage over its rivals, their traffic data and rankings.
The software is undoubtedly distinguished by its function of personalized dashboards.
Combine that with the option to track competitors and the ability to manage bulk analytics and you've got a winning formula.
The platform is not flawless, of course.
The accuracy of the software's data is questionable and its menu bar is slightly obstructive.
Overall, it is a feature-rich solution for business customers who need to stay ahead of the curve that has led it to deploy on 6 continents with an investment of nearly 120 million dollars.
(2023 update)
