The Netlinking, or Link Building, is an essential strategy in SEO (Search Engine Optimization) which consists in obtaining external links (Backlinks) pointing to your website. In 2025, with 52% of SEO professionals considering netlinking essential for visibility on Google (Abondance), it remains a key lever to strengthen the popularity of the site, improve its natural referencing, and attract referral traffic.
What is netlinking?
The Netlinking is a technique of Off-page SEO aimed at acquiring Backlinks (hypertext links) from other websites to yours. These links act as “votes of confidence” in the eyes of search engines, especially Google, which use them to assess the popularity, authority, and relevance of a site.
One referring domain Is a transmitting site of these links, and their quality directly influences your PageRank (Google popularity indicator).
Statistics: Sites with a diversified and high-quality backlink profile rank 3 to 5 times better on Google (Backlinko).
What is the purpose of netlinking in an SEO strategy?
Netlinking plays a central role in natural referencing by:
Strengthening authority : Backlinks from reliable sites (e.g. media, institutional sites) increase your PageRank and your trust of search engines.
Improving visibility : More quality links = better positioning in the SERPs, so more organic clicks.
Generating referral traffic : Backlinks attract visitors from referring sites.
Complementing on-page SEO : An effective netlinking strategy supports the optimized content and technical structure of the site even when Guest blogging
Example: A small business selling organic cosmetics gains 20% more traffic after a netlinking campaign on health blogs (Semji).
🔍 SEO Ranking Factors for Backlinks (2025)
🔍 Factor
📖 Description
🚀 SEO Impact
⚙️ How to Measure
🔗 Dofollow vs Nofollow
`rel="dofollow"` passes authority; `rel="nofollow"` does not.
★★★★★
Inspect the rel attribute in page source code.
🏢 Domain Authority
Overall credibility of the linking domain (DR, DA, TF).
★★★★☆
Use Ahrefs, Moz, or Majestic for DR/DA/Citation Flow scores.
📄 Page Authority
SEO strength of the specific page (UR, PA).
★★★★☆
Check Ahrefs UR, Moz PA, or simulated PageRank.
🎯 Semantic Relevance
Thematic alignment between source page and your niche.
★★★★★
Analyze via TF-IDF or Semrush Topic Research.
➗ Number of External Links
More external links dilute "link juice" value.
★★★☆☆
Count external tags using Screaming Frog.
📍 Link Placement
In-content (top of page) vs footer/sidebar placement.
★★★★☆
Verify link position in DOM structure.
✒️ Anchor Text
Keywords used in anchor text for topical relevance.
★★★★☆
Extract anchors via Ahrefs or Moz Link Explorer.
📊 Traffic of the Page
Estimated monthly visitors on the source page.
★★★☆☆
Estimate via SimilarWeb, Ahrefs, or SEMrush Traffic Analytics.
⏱️ Freshness of the Link
Date when the link was created; newer links may boost rankings.
★★★☆☆
Use Ahrefs (New/Lost Links) or Google Search Console tracking.
📝 Editorial Context
Link embedded in editorial content vs forum/comments.
★★★★★
Manual inspection or via content sentiment analysis tools.
⚖️ Spam Score
Toxicity or penalty risk of the source domain.
★★☆☆☆
Check Moz Spam Score or SEMrush Backlink Audit results.
🌐 Language & Geolocation
Language of the page and hosting country for geo-SEO consistency.
★★★☆☆
Inspect hreflang attributes and server location.
How does netlinking work? Basic principles
Netlinking is based on three pillars:
Quality of links : Backlinks must come from sites Relevant, authoritarian (e.g. Trust Flow > 30), and with a Related theme.
Link anchor : The clickable text (e.g.: “organic cosmetics”) must precisely describe the target page to maximize the semantic relevance.
Diversity of sources : One backlinks profile varied (blogs, media, forums) seems more natural to algorithms like Google Penguin, which penalizes abusive practices.
Mechanism : When site A links to site B, it transmits” Link Juice ” (referencing juice), strengthening the authority of B. However, the links Dofollow (which transmit authority) are more effective than Nofollow (who don't).
The different netlinking techniques
Here are the main ones link building techniques in 2025:
🔗 Technique
📋 Description & Exemple
⚠️ Difficulté & Clés
Linkbaiting
• Contenu viral attire liens naturels
• Ex: Infographie sur IA partagée
• Boost SEO et visibilité
Difficulté: ★★★★☆ Élevée Clés: Créez contenu unique (Canva), partagez via Meta Ads/Reels, ciblez sites DA 20+.
Guest blogging
• Articles invités avec lien retour
• Ex: Blog SEO sur site tech
• Renforce autorité
• Toxic backlinks can harm SEO ☠️
• Requires regular link audits 🔍
Authority
• Strengthens credibility and trust with search engines 🔒
• Improves Domain Rating (DR) and Trust Flow 📈
• Over-optimization of anchor texts may trigger penalties 🚫
• Bulk purchase of links weakens reputation ⚠️
Traffic
• Drives qualified visitors from partner sites 🤝
• Extends user engagement lifecycle 🔄
• Broken links damage user experience 💔
• Dependent on external sites for traffic generation 🔗
Flexibility
• Adaptable across all industries (e-commerce, B2B, blogs) 🌍
• Scalable based on budget and resources 📊
• Time-consuming and labor-intensive ⏳
• Continuous monitoring needed to maintain effectiveness 📅
Long-Term ROI
• Sustainable investment with compounding effects 💰
• Lower cost per acquisition than paid ads 📉
• Results take time to materialize (3–6 months) 🐢
• High initial investment required for premium links 💸
Control & Quality
• Full control over anchor text and destination pages 🎨
• Collaboration with relevant sites improves thematic relevance ✅
• Links can be removed without notice 🗑️
• Variable quality across partners (verify DA/PA) 📊
Statistic : 68% of SEOs believe that a natural link is more valuable than a purchased link, but 49% buy links to accelerate their strategy (Abundance).
How to choose your backlinks and avoid Google penalties?
To select Backlinks of quality:
Thematic relevance : Choose sites close to your sector (e.g. a food blog for a recipe site).
Domain authority : Aim at sites with a Trust Flow or Domain Authority high (tools: Majestic, Ahrefs).
Real traffic : Prefer sites with significant organic traffic.
Diversity of anchors : Vary the link anchors (e.g., “learn more”, exact keywords, brand) for a natural profile.
Checking for broken links : Use Screaming Frog or Broken Link Checker to detect dead links.
Avoid Google penalties (Penguin, Spam Update):
Avoid the PBN (Private Blog Networks) and low quality sites.
Limit them link exchanges excessive or over-optimized anchors.
Check your backlinks profile with Google Search Console or Ahrefs.
Disavow them toxic backlinks via Google's disavow tool if necessary.
• Backlink audit
• Link suggestions
• Keyword research
$119.95/month
Full SEO & netlinking strategy
Getfluence
• Purchased links on influencer media
• Thematic filtering
• Performance reporting
From €50/link
Premium netlinking campaigns
Linksgarden
• Sponsored articles
• Contextual links
• Personalized support
From €30/link
Netlinking for SMEs
Screaming Frog SEO Spider
• Broken link detection
• Technical SEO audit
• Report export
Free / £149/year
Technical optimization & link monitoring
SE Ranking
• Backlink audit
• Position tracking
• Link opportunity suggestions
$65/month
Monitoring & netlinking strategy
Moz Pro
• Link Explorer (DA, PA)
• Opportunity tracking
• Page audit
$49/month
Backlink campaign analysis & management
Note : Platforms like Getfluence or Linksgarden simplify theacquisition of links, but the purchase must be integrated into a global strategy to remain natural (Tool Advisor).
Tips for an effective netlinking strategy
Prioritize quality : A link from a site like Le Figaro is better than 100 links from spammy sites.
Create engaging content : The Link baiting techniques (e.g. sector studies) attract natural relationships.
Diversify sources : Mix blogs, media, specialized directories, and social mentions.
Monitor your metrics : Follow the Trust Flow, the number of referring domains, and traffic via Ahrefs or Majestic.
Stay ethical : Avoid Black Hat techniques (e.g. link farms) to avoid Google penalties.
Collaborate with experts : An SEO agency like Deux.io can manage your campaign effectively.
Trend : Contextual links in articles with high added value dominate, reinforcing the online reputation while avoiding Google algorithms (Geekette Gazette).
Conclusion
The Netlinking remains an essential pillar of SEO in 2025, strengthening the popularity of the site, theauthority, and the visibility in the SERPs.
One netlinking strategy well executed, based on quality backlinks, of various anchors, and a backlinks profile natural, can transform your natural referencing. Use tools like Ahrefs, Majestic, or platforms like Getfluence to optimize your campaigns, while monitoring the broken links and by avoiding the toxic backlinks.
Start by creating engaging content and collaborating with relevant sites to build a online reputation durable.
❌ Netlinking mistakes you should absolutely avoid
Even seasoned professionals can make mistakes when it comes to netlinking. Here are the most common pitfalls and how to avoid them to protect your site:
🚫 Buying uncontrolled links
The trap : Acquire backlinks on dubious platforms or networks of poor quality sites.
Why is it risky : Google is constantly improving its detection algorithms. A link purchased on a site that is not related to your theme or comes from a “link farm” may result in a manual penalty.
Good practice : If you are exploring netlinking platforms, choose those that offer quality thematic sites with real audiences. The ideal remains to create natural partnerships with sites in your sector.
⚠️ The abuse of exact anchors
The trap : Systematically use your main keywords as anchor text (example: always “Paris SEO agency” for a link to your site).
Why is it risky : A link profile with 80% accurate anchors seems artificial. In real life, people create links with various anchors: “click here”, “this site”, your brand name...
Good practice : Aim for this natural distribution:
40% brand anchors and URLs
30% generic anchors (“read more”, “this article”)
20% partial correspondence anchors
Only 10% accurate anchors
💡 The underestimation of NoFollow links
The trap : Completely ignore NoFollow links under the pretext that they do not transmit “SEO juice”.
Why is it a mistake : These links bring qualified traffic, strengthen your reputation and make your link profile more natural. A site with only DoFollow links seems suspicious.
Good practice : Integrate 20-30% NoFollow links into your strategy. High-quality social networks, forums, and blog comments remain valuable.
🔄 The lack of diversification of sources
The trap : Get 50 links from the same site or only from directories.
Why is it a problem : This abnormal concentration signals manipulation. Google values diversity: blogs, media, forums, institutional sites...
Good practice : Vary your sources:
News sites in your sector
Recognized thematic blogs
Business partners
Professional associations
Customer testimonials on their sites
🏠 Forgetting internal networking
The trap : Focus only on external backlinks by neglecting links between your own pages.
Why is it a shame : Internal networking distributes the authority acquired by your backlinks and improves the user experience. It's free and 100% controlled netlinking!
Good practice : For each new content, create 3-5 relevant internal links. Use descriptive anchors and link to additional pages that provide value to the reader.
💰 The bonus tip
Before any netlinking action, ask yourself this question: “Would this link exist if Google did not exist?” If the answer is no, rethink your approach to make it more natural and sustainable.
Manage and optimize your netlinking strategy over time
📈 Adopt a natural and gradual pace of acquisition
Google favors link profiles that are built naturally over time. Growth that's too fast can trigger alerts.
🕒 Backlink Strategy by Website Age (2025)
🕒 Website Age
🌐 Referring Domains/Month
🎯 Recommended Strategy
< 1 year
3–7
• 🔍 Focus on niche backlinks
• 🗂️ Submit to high-quality directories
• 🤝 Link exchange with specialized blogs
1–3 years
5–15
• ✍️ Guest articles on thematic websites
• 🤝 Industry partnerships & co-created content
• 📢 Webinars and interviews for visibility
3+ years
10–30
• 📰 Press relations and press releases
• 🌐 Create viral content (studies, infographics)
• 🎤 Host events and conferences
💡 Practical advice : Create an editorial calendar including your netlinking actions. Alternate guest articles, partnerships, and “linkable” content creations to maintain steady progress.
🔍 Analyze the key metrics of your link profile
Beyond the number of backlinks, watch out for these essential indicators:
• Rewrite pages with deeper, actionable insights
• Merge or remove duplicate/low-value articles
• Regularly update content with reliable sources
Product Review Update
• Boosts rankings for detailed, practical reviews
• Drops for superficial or copied test content
• Add real-world testing & data-driven results
• Include user-generated reviews & rich media
• Revise old content for greater depth
Mobile-First Index
• Mobile version prioritized in indexing
• Rankings affected if desktop and mobile versions differ
• Ensure mobile and desktop content consistency
• Optimize mobile performance (images, scripts)
• Test using Mobile-Friendly Test tool
Local Search Update
• Strengthens local search results
• Impact varies by geographic competition
• Optimize Google Business Profile
• Acquire local citations (directories, reviews)
• Add schema markup “LocalBusiness”
Post-update checklist
✓ Analyze traffic trends over 14 days ✓ Check positions on 20 main keywords ✓ Compare with 3 direct competitors ✓ Identify the most impacted pages ✓ Adjust the strategy if it falls > 20%
🔬 Analyze the competition to identify opportunities
Attributed revenue from netlinking / Netlinking cost
Quarterly
🚀 The secret of sustainable netlinking: Think of each backlink as a business relationship. The best relationships come from real partnerships, not one-off transactions. Invest in long-term relationships with quality players in your sector.
Final thoughts
Links are an exchange of value based on leverage.
This is not a low-quality tactic or a Black Hat netlinking. It is a construction of White Hat links on steroids, and few brands or SEOs know its power.
If you don't add value, even the best netlinking strategies can fail.
Instead of writing guest post awareness emails in order to get links, focus on promoting and offering links.
Instead of worrying about the perfect tactic, like broken netlinking or recovering links, focus on building a real and mutually beneficial partnership.
What do I gain?
This system of bartering and exchanging values is exactly the same when it comes to creating relationships and develop a successful blog.
Increasing your authority in netlinking creates a snowball effect:
The more links you get, the higher you rank.
The higher you rank, the more traffic you get.
The more traffic you get, the more passive links you get.
And you have to start somewhere.
If you're new to netlinking, you need to scramble, build relationships, get guest posts, create a surplus of links, and use that surplus to exchange value in the digital world.
FAQ
What is the difference between a dofollow and nofollow backlink?
A dofollow backlink transmits “link juice” and reinforces authority, while a nofollow tells engines not to take it into account for SEO. Both contribute to a natural profile, but dofollows take priority.
How many backlinks do you need to improve your SEO?
Quality takes precedence over quantity. 10 backlinks from authoritative sites (e.g. Trust Flow > 30) are more effective than 100 links of low quality. Aim for gradual growth.
Is buying links risky?
Yes, if the links come from spammy sites or if the anchors are over-optimized. Integrate link buying into a diversified strategy and use platforms like Getfluence for contextual links.
How do you detect a toxic backlink?
Use Ahrefs or Google Search Console to identify links from sites that have low authority, are not indexed, or have no traffic. Disown them via Google's disavow tool.
What content attracts natural backlinks?
Infographics, case studies, in-depth articles, and free tools (e.g. calculators) are ideal for linkbaiting. Post on trending topics in your niche.
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