Integrate with other tools that can be used to extend your service

• Type of marketing tactic: High volume and average conversion rate;‍
• Expected results: Increased traffic, customer satisfaction and social proof;

Imagine that Salesforce, Evernote, or other cloud tools offer integration with your tool.

That would be pretty interesting, right?

This would put your tool within reach of their customers and vice versa.

Step-by-Step Approach:

1. Think from the customer's perspective and try to imagine what the service could do for your business.
2. Let's say you have a keyword research tool for SEO, integrating with an on-page SEO analysis tool would be very logical, right? A huge gain for your customers.
3. Follow the basic principles of selling, contact decision makers, organize meetings, negotiate and, if all goes well, in a few months or weeks, you will have an agreement