Philippe Gastaud, The Small Lead Generation Toolbox

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Your website is ready but no prospects on the horizon, the traffic is zero...

Your site is definitely not built to attract prospects, also called lead generation.

Lead generation is critical to building your brand and sales; it's the first (and most important) step in inbound marketing.

Understanding consumer behavior on the web, creating engaging content, and optimizing your SEO are the essential tools for an effective lead acquisition strategy.

With simple tools, this toolkit allows you to create traffic on your website, develop your brand image and find new customers.