Claire Gallic, The Big Book of Digital Marketing

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It impacts all the economic, sociological or political aspects of our world.

As a professional you cannot stay away from this revolution: get the keys you need to understand the important points of digital technology. From understanding to implementation!

Elements covered in this book:

- Know the fundamentals and trends of digital marketing.
- Create a website and its content, reference it, attract visitors and analyze traffic.
- Develop your brand image on social networks and build engaged communities.
- Use paid levers such as online advertising, links and sponsored posts to increase the reach of your messages tenfold.
- Use influence marketing to establish your reputation.
Digital is no longer an option.