Reduce the options on your product pages (“Less is More”)

With too many products and options to choose from, there's even a point where decision-making can come to an abrupt end.

The more products you offer, the more difficult it is to choose between them.

With too many products and options to choose from, there's even a point where decision-making can come to an abrupt end.

That's what we call the”Paralysis of options“, a state in which consumers are overwhelmed by choice and completely abandon the buying process.

To avoid this and optimize your product page (in order to increase sales), focus all your energy on promoting a small handful of key products.

Stephen MESNILDREY

CEO & Founder

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