How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: Medium to high volume;
- Expected result: Increase in traffic;
Why do this Growth Hack?
If creating content is an important part of your customer acquisition strategy, is there a good chance you're writing about different topics that are part of a larger segment?
How do you do this Growth Hack?
- Let's say you're an accountant who publishes articles on tax returns, annual report preparation, and billing.
- Chances are that only accountants are considering reading your articles. But if you put them together in an e-book and call it “Accounting for Dummies,” you could suddenly be targeting a much larger group of people.
- Group your articles together, find out what customer segment would be interested in reading these articles, and sell the content.
- Publish it (find out if you can get it paid or use it as a tool to get emails).
- Amazon Kindle is a great publishing tool. And here it is 20 other tools of publication.
TIP: If you want to multiply your sources of income, you can add affiliate links or other content from your website in the Ebook