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The key to increasing recommendations is to reduce friction: the barriers and obstacles that stand between a user and a successful recommendation.
The easiest way to do this is to ask users to recommend you through the company services they use most often, namely your application.
By integrating a simple and easy recommendation process directly into the user interface of your application, you will be able to maximize recommendations and stimulate growth by increasing 2 constants:
- The. virality coefficient K
- The duration of growth loops t
