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- Type of marketing tactic: Potentially high volume and return on investment;
- Expected result: Increase in traffic and backlinks from platforms that have very good authority
Facebook and Linkedin offer targeting that allows you to target employees of top-tier publications and it works.
It's not free but the ROI is good if your publication is also good.
Step-by-Step Approach:
- Go to Facebook to boost your advertising (hither) or to Linkedin to create paid advertising (hither).
- What is the difference, will you tell me? - The price, Linkedin is more expensive but often converts better.
- Select posts that are relevant and that would be likely to be published and shared by your audience
