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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: High volume according to your advertising budget
- Expected result: Increase in acquisition and activation metrics
Why do this Growth Hack?
Launching ads is good, but why not try to re-target those who at some point showed interest in your product or service?
Knowing that the majority of prospects convert very little during the first contact points, make this strategy an opportunity to get known and convert more prospects by playing on Awareness, Acquisition and Activation.
How do you do this Growth Hack?
Launch Google ads to a landing page to sign up for a free trial or a demo call.
The conversion average is generally 3% for businesses on the market.
To try to convert the remaining more than 90%, re-target them with Facebook lead ads using a gentler sales method such as downloading a white paper or market research (Inbound Strategy).
From there, put prospects into an automated marketing campaign (like a mini-email course) and encourage them to start a trial or book a demo with your sales team.
