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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Growth hack type : Low volume but high conversion rate
- Expected result : Increase the conversion rate and increase your mailing list
Why do this Growth hack
People are imperfect beings and even trust can be hacked. Here's how!
How to do this Growth Hack
Here are some cognitive biases that can build trust in your product:
- Similarity bias - we like to trust people who we perceive to be similar to ourselves.
- The effect of simple exposure - we develop trust for products that have been exposed to us for extended periods of time.
- The intuition of authority - in simple terms, we trust our heroes.
- The intuition of scarcity - the more limited the items, the more we tend to want them.
You can Read everything about these prejudices here and how to use them to your advantage.
