Reduce the length of free trials to convert better

If you're currently offering a free trial that's longer than 14 days, consider reducing it. The only exception to the short trial rule is if your software is really locking people down.

One way to increase your conversion rates is to reduce the length of your free trial

Most software companies offer far too long free trials (14+ days).

This practice has a negative impact on conversion rates because:

It's rare for people to try your software for weeks,
Extended trials make customers think they have plenty of time, which pushes back their use
Prolonged trials increase the length of the sales process, which reduces sales effectiveness.

If you're currently offering a free trial that's longer than 14 days, consider reducing it. The only exception to the short trial rule is if your software is really locking people down.

Stephen MESNILDREY

CEO & Founder

🔍 My passion? Decipher, analyze and share powerful strategies, cutting-edge software and new tips that boost your business and revolutionize your sector.

Want to stay on the cutting edge? You are at good place ! 💡

📩 Subscribe to my newsletter and receive every week :

Practical advice to reinvent your business, optimize your productivity and stimulate your creativity
Privileged access to new strategies
100% content EXCLUSIVE to share with you
0% things to sell to you

The adventure has only just begun, and it promises to be epic! 🚀

For daily insights and real-time analytics, follow me on Twitter 📲

Twitter 𝕏 : Let's Connect !

Content