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How to do this Growth Hack and what can it do for you?
Expected results of this Growth Hack
- Type of marketing tactic: High and recurring volume, use of Marketing Engineering
- Expected results: Increase in your awareness and acquisition metrics
Why use this Growth Hack?
Content marketing isn't for everyone. Some prefer to write an article, others prefer actions to words. Besides, “code is also content” - and that's great content, because it's harder to replicate.
Almost anything can become a side project. It doesn't have to be conventional, expensive, or mind-blowing, it just needs to be something that really speaks to your specific audience.
Different types of yards, of calculators, quizzes, communities, goodies, goodies, podcasts, newsletters, etc.
As you can see, there is a huge potential when it comes to marketing using side projects to make yourself known and survive.
Dharmesh Shah, co-founder of HubSpot, recently said that This tool alone is responsible for a large part of the 50,000 leads that the company gets each month.
READ MORE: 17 ideas for complementary activities to create income alongside your job
How do you do this Growth Hack?
- Try to create something that solves a real problem or is disruptive. This is where your marketing plan for side projects will really stand out.
- If you bring in something that's valuable, it's likely to last a lot longer than a blog post;
- A secondary project is something that needs to be done in parallel, which means it should be relatively quick and easy to complete;
- You could start with ProductHunt or Hacker News;
Examples (Unsplash)
Crew has since created other side projects, but Unsplash remains the main source of reference for its website and has generated over 5 million unique visitors.
Crew (a marketplace for mobile and web creators) wrote a case study.
In a desperate attempt to save their Startup and attract customers, the Crew team built a mini-website called Unsplash by listing free photos in HD quality. It cost them around $20 and 1 to 2 hours of their time.
The result was astounding:
50,000 visits on the same day. The biggest achievement is that people were interested not only in the photos, but also in a business behind the website. Later, Unsplash became the main referrer for traffic to the team's site.
Since then, they have created other parallel projects that have also led to a considerable increase in traffic. But Unsplash remains the main reference source for their website and has generated over 5 million unique visitors.
The trick is to create a product that solves a particular problem and distribute it for free. Some users could then become customers of your main business.
The best marketing is when no one realizes it's marketing.
READ MORE: How do you start a successful complementary business?
