- Type of marketing tactic: Low to medium volume;
- Expected result: Increased traffic and customer engagement;
WhatsApp has 1 billion active users and I'm sure you're not advertising there.
It is time to change that.
Step by step approach:
- First of all, Facebook doesn't want you to advertise on WhatsApp, so there's no easy solution to put in place.
- Create a WhatsApp account, add all the mobile phone numbers of your customers to it.
- Synchronize with your phone (with Google Contacts), go to Web.WhatsApp & create a new channel (or group).
- Use a solution like the ones in this article to make things easier for you: read this article