Pay more attention to Retention than to Acquisition

• Type of marketing tactic: Very weak tactic but high return on investment (best ratios) LTV:CAC)
• Expected result: Increase the opening rate of your emails

Step by step approach

According to the Harvard Business School, a 5% increase in customer retention can increase profits by up to 95%.

Overall, it's more expensive to invest in acquisition than to keep customers who are already loyal to you.

Existing customers are 50% more likely to try new products and spend around 31% more per transaction than a new customer.

In short, be careful not to overlook your existing customers by devoting all your time and budget to attracting new ones.