Practice A/B Testing for your Hero Section format

How to do this Growth Hack and what can it do for you?

Expected results of this Growth Hack

• Growth Hack Type: Average volume At high
• Expected result: Increase in conversions and decrease in the bounce rate of your pages

The “Hero” section of your website is the first impression your customers have of you (“Above the Fold”)

Step by step approach to this Growth Hack

Do an A/B test to determine the format that appeals to your audience the most and that gets them to know more.

Your visitors will thus be less likely to “bounce back” and more likely to convert thanks in particular to powerful headlines.

Use tools to track this data such as:

• Hard Data: Google Analytics and Google Tag Manager
• Soft Data: Hotjar or Lucky Orange