Detailed Full Review of ClickFunnels: All you need to know (2024)

What is ClickFunnels?

ClickFunnels was designed to help online business owners create sales funnels and fully automate the sales process.

This software is an all-in-one sales page, email marketing, and sales funnel creator.

With ClickFunnels software, online business owners can take their businesses to the next level.

The software was designed in 2014 by Russell Brunson and his team.

Since its inception, the software has become the most popular sales funnel generator in the world.

And that comes as no surprise.

So let's take a look at the review of the most important features of the ClickFunnels software and the benefits you can get from this tool.

Who is ClickFunnels for?

ClickFunnels is a valuable tool that helps generate leads and boost sales, which are crucial for the growth of any business.

Types of businesses that benefit from ClickFunnels software

The platform is used by a variety of types of online business owners, including:

• Self-employed
• Small and Medium Enterprises (SMEs)
• Marketing Service Providers and Advertising Agencies
• Retail stores
• Coaches, consultants and speakers
• E-commerce services

Profiles benefiting the most from ClickFunnels software

As a rule, small businesses and startups get the maximum benefit from it.

However, there are some profiles that can benefit more specifically from ClickFunnels:

• Consultants, lecturers and coaches : These professionals can use sales funnels to turn their expertise into revenue.
• Professional service providers : to create sales funnels called funnels that can help attract and convert potential customers.
• Electronic Commerce or Network Marketing Players : These businesses can use ClickFunnels to increase sales.
• B2B service providers : ClickFunnels can help attract the right businesses and generate high-quality leads.
• Creative entrepreneurs : Those who offer innovative products can use ClickFunnels to attract and convert leads.

Recommendation

If you're a small business ready to invest in this tool to optimize your traffic, ClickFunnels could be a valuable investment.

It is particularly recommended for those looking to improve their landing page and improve their sales funnels.

Landing page creation with Clickfunnels

ClickFunnels is widely recognized for its main feature: a landing page builder for creating consistently powerful tunnels and websites.

1. Sales funnel templates and customization

ClickFunnels offers a wide range of engaging templates. The models are organized by funnel type, making it easy to navigate. Of course, only templates created by ClickFunnels are free.

The user also has the option of saving certain templates and creating custom page templates. These templates are easy to find and use.

2. The Editor: A Drag-and-Drop Constructor

Once you open your pages in the editor, you work with a drag-and-drop builder. Admittedly, it's a bit more complex than some other page builders, but it's still easy to use.

The editor uses a page structure that consists of four main parts:

• Sections : They serve as the main containers for your page.
• Lines : They are inserted into sections and may contain columns.
• Columns : They are inserted in rows and can range from one to four per line.
• Elements : These are the dynamic elements that make your page interactive for visitors. They are inserted in the columns.

All of this is color coded for easy identification. Additionally, you can edit by section, row, column, etc., via the sidebar. All of the details on your page can be moved or changed.

3. Advanced Customization of Sales Funnels

The template editor allows for extensive customization, while providing complete control. You can make all sorts of edits, from mobile previews to changing colors, text, and settings, and more. If you're good at coding, you can even add your own CSS, Javascript, and HTML.

Some critics say that the editor looks like a grid, requiring you to work in specific columns and rows. However, that's not necessarily a disadvantage. The manufacturer offers a good balance between control and ease of use.

Ease of Use

ClickFunnels is known for its ease of use, making it an ideal marketing tool for those who want to optimize their time and money. As its own commercial mentions, “Stop wasting time with technicians.” This promise is supported by a range of tools that allow even the less experienced users to save time and money.

Ease of Use

In short, ClickFunnels is easy to use, although some experience is beneficial.

For a total beginner, especially those new to the world of e-commerce and marketing, the tool may seem a bit complex at first. However, the learning curve is quite short - usually a few hours at the most.

Support and Documentation

The guides by Russell Brunson, the founder of ClickFunnels, can be useful resources for those who are struggling.

Plus, ClickFunnels makes it quick to create thanks to its comprehensive documentation that, while not perfect, covers most questions users might have. And for unresolved questions, customer service is always available to help.

User interface

The core of ClickFunnels, creating and managing sales funnels, is fairly easy to master.

The tool's interface is consistent, with a menu that allows easy navigation through all the stages of managing a funnel, from choosing templates to the drag-and-drop editor.

Settings related to email integrations or payment processors require some understanding, but it's still much easier than having to code sales funnels yourself.

Benefits

ClickFunnels is a versatile platform that offers a multitude of features to optimize your online business. Here's a look at what you can do with this tool:

• Creating Sales Pages : ClickFunnels makes it easy to create marketing web pages, like sales pages, order pages, webinar pages, and checkout pages.
• Course accommodation : ClickFunnels is useful for hosting online courses with a members-only area that's easy to set up. However, for your marketing videos, another platform, like YouTube, would be necessary.
• Product launch : Make it easy to launch new products with the ClickFunnels Product Launch Funnel. It helps create brand awareness and convinces potential customers of the value of the product.
• Creating email lists : With ClickFunnels, you can quickly grow your subscriber list by offering a free incentive at the start of your marketing funnel.
• Sales Generation : Use sales funnels to convert prospects into loyal customers. ClickFunnels helps you support potential customers in the buying process, thereby increasing your sales.
• Sales process automation : ClickFunnels automates the entire sales process and integrates with specific e-commerce platforms like Shopify, making it easy to integrate and fulfill orders.
• Lead Generation : With ClickFunnels, create engaging landing pages, websites, and build a solid email list to generate more leads.
• FunnelFlix program : As a paid member, you'll have access to the FunnelFlix program, which contains a collection of training on online marketing strategies by Russell Branson and other experts.

In conclusion, ClickFunnels is a comprehensive platform that meets a variety of marketing and sales needs. It offers solutions to improve your visibility, increase your sales, and optimize your processes.

Features

ClickFunnels is an all-in-one marketing solution for online business owners. As such, the platform is equipped with several lucrative features that make it easier for online business owners and marketers.

Here are the top ClickFunnels features you need to know about:

• Drag-and-drop page builder
• Ability to build sales funnels without coding skills.
• Incentive Selling and Selling at a Loss Function
• Possibility to share funnels with others
• A/B Test Function to Improve Conversion Rates
• Integrated analytics to track your sales data

Let's take a look at Top ClickFunnels features I've reviewed and that make this platform stand out from the others.

1. Drag & Drop

With ClickFunnels' Drag & Drop feature, building funnel pages is quick and easy.

The software offers pre-designed templates for various types of pages - sales, orders, payments - and allows you to customize these templates by easily moving items like images and text.

This efficient system makes it possible to create attractive landing pages in a matter of minutes, thus speeding up the implementation and launch of your marketing campaigns.

2. Create sales funnels

ClickFunnels makes it easy to design sales funnels without requiring coding skills.

The platform offers a multitude of ready-to-use marketing funnel templates, which you can choose and customize according to your needs.

If you wish, ClickFunnels also allows you to design your pages and build your sales funnels from scratch, offering an opportunity to put potential development knowledge into practice.

3. Up-Sells and Down-Sells

In ClickFunnels, upsell and downsell are key mechanisms for maximizing the potential of your sales funnel.

Understanding Upsell on ClickFunnels:

Upsell, in ClickFunnels, happens when a customer is about to complete a purchase.

Here, you can use Upsell to offer the entire course at a discounted rate (one click upsell)

The customer sees this offer as a better deal and is likely to accept it.

If the customer accepts the offer, you can even offer another upsell, maybe another course that would be relevant to the customer.

Understanding Downsell on ClickFunnels:

Downsell intervenes when the customer declines Upsell's offer.

With ClickFunnels, if a customer declines your Upsell offer, you can redirect them to another offer that is similar but at a lower price, a Downsell offer.

4. Sharing Sales Funnels

ClickFunnels makes it easy to share sales funnels on its platform, eliminating the need to build them from scratch.

This feature not only saves time, especially for marketing businesses that create funnels for their customers, but also earns commissions.

By sharing a funnel with someone without a ClickFunnels account, that person is encouraged to sign up, which can earn you a commission if they become a user.

5. A/B testing

ClickFunnels allows you to create AB tests to optimize sales funnels and improve conversion rates.

This allows you to compare and choose the most efficient funnel model.

Pre-existing software models are already tested, saving time.

This feature isn't limited to funnel templates; it can be used to compare ad variants, create landing pages, websites, media pages, and other marketing elements, making it easy to create high-quality marketing campaigns.

6. Analytical data

If you run an online business, you need to keep track of your data.

• Where do most of your customers come from?
• What do they buy the most?
• What marketing strategy is the most effective?

If you use different tools to perform all of these functions, it may be difficult for you to keep track of all of this data.

However, because ClickFunnels is an integrated marketing solution, you quickly have access to all of this data on a single platform.

With the sales analysis feature, you can quickly find out what progress you're making with your sales funnels.

For example, you can specify where most of your hot trails come from.

By identifying this, you can focus more on hot leads and turn them into customers without spending as much money on advertising.

Pricing

ClickFunnels is a software that offers a wide range of features for creating and managing sales funnels. This software offers two major pricing plans, equipped with varied functionalities to meet the specific needs of your business.

• Free trial: ClickFunnels also offers a free 14-day trial, allowing you to try out all of the features and see if they're right for your business. Signing up for this trial is quick and easy, requiring only your email address and a password.
• $97/month Startup Plan: This plan offers access to sales funnel creation tools, chat support, chat support, webinar funnels, membership funnels, AB split tests, and upsell pages. However, this plan limits the number of funnels to 20 and the number of pages to 100, with a maximum of 20,000 visitors per month.
• ClickFunnels Platinum plan at $297/month: This plan offers all the benefits of the Startup Plan plus unlimited access to funnels, visitors, pages, tracking funnels, nine payment integrations, nine custom domains, FunnelFlix, Backpack, and other advanced features.

While some may consider these plans expensive, it's important to note that ClickFunnels is an all-in-one marketing solution, allowing you to pay once to access all the tools you need to grow your business.

Whether you're a small business or a big business, ClickFunnels' pricing plans are designed to suit your specific needs, while offering you the chance to test the platform free of charge for 14 days.

ClickFunnels integrations

ClickFunnels is a marketing tool that stands out for its ability to integrate various external marketing tools to optimize your strategy. These integrations can come in a variety of forms, such as email services, webinars, SMS/texts, and actions.

1. Possible integrations

You can easily connect a multitude of tools to your ClickFunnels account, depending on your preferences and needs. For example, if you like Mailchimp's email automation services and are already signed up for them, you can simply add it to your ClickFunnels account. Other notable integrations include:

• Email services: ActiveCampaign, Aweber, GetResponse, MailChimp
• CRM tools: Salesforce, HubSpot, InfusionSoft, Ontraport
• E-commerce platforms: Shopify, ShipStation
• Webinar services: GoToWebinar, Studio Webinar Jam
• Others: Twilio (SMS), YouZign (graphic design)

2. Integrations Management

Adding these integrations to your ClickFunnels account is a simple and straightforward process. Just look for the tool in the integrations section and click on it to add it.

While this may require consulting the third-party tool's documentation to get some of the necessary information, in general, this process is fairly simple.

3. Payment gateways

Payment gateways are also integrated with ClickFunnels, allowing your customers to pay for their purchases smoothly and securely. Some of the available options include:

• Stripe
• Infusionsoft
• Warriorplus
• JVZoo
• ClickBank
• Ontraport
• Snap Blue
• Easy Pay Direct
• NMI
• Recurly

In summary, ClickFunnels greatly simplified the integration of external marketing tools and payment gateways into your platform, improving the effectiveness of your online marketing strategy.

Customer Support

When talking about ClickFunnels customer support, it's essential to note that this platform offers assistance with a few specifics to take into account.

• Documentation: ClickFunnels provides fairly detailed documentation, with articles organized by categories, thus complying with the usual standards of SaaS companies. This resource can be helpful in resolving common issues.
• Live chat: After logging in to your account, a live chat service is available. However, its effectiveness may vary. For simple questions and basic troubleshooting, it's generally helpful. On the other hand, for more technical requests, the assistance may be less satisfactory.
• Response Time: On more complex issues, the response time can be long. In one case, a request for HTML publishing support took three months to receive a response.
• Varied experiences: User reviews show that customer service experiences can be mixed, especially when the site malfunctions or problems with functionalities.

Alternatives to Clickfunnels

While ClickFunnels is a great tool for creating and managing sales funnels, it's true that it doesn't necessarily fit everyone's needs.

Every business is unique, and you may be looking for something different for your digital marketing strategy.

Luckily, there are plenty of ClickFunnels alternatives that also offer great features.

Here are some of the best ones available on the market today from Clickfunnels:

Thinkific

Thinkific Is a great solution for educators and businesses looking to create and sell online courses.

Features

• Allows you to create and sell online courses with a user-friendly interface.
• Email marketing
• Offers complete customization of the online course site and a wide variety of course templates.
• Integrations with over 1,000 apps through Zapier, including MailChimp, Shopify, and PayPal.
• Secure hosting of course content, including videos, quizzes, and surveys
• Integrated marketing and sales tools to promote your courses.

Pricing

Thinkific offers four pricing plans: Free ($0/month), Basic ($49/month), Pro ($99/month), and Premier ($499/month).

Verdict

With its variety of features and integrations, it offers a robust and flexible platform for online education. It's more focused on education than creating landing pages or sales funnels, making it ideal for course creators.

Leadpages

Features

• Allows you to create websites, web pages, and landing pages with easy drag and drop.
• Landing page templates that are highly optimized for conversions and your online business
• Integration with over 40 tools, including MailChimp, Zapier, Shopify.
• A/B tests to optimize landing pages.
• Email marketing
• Email captured via windows pop-up and alerts.

Pricing

Leadpages offers three pricing plans: Standard ($27/month), Pro ($59/month), and Advanced ($239/month).

Verdict

Leadpages is a fantastic tool for businesses that need more landing page creation features. It's a more affordable option than ClickFunnels, though its sales funnels feature isn't as robust.

Unbounce

Features

• Drag-and-drop landing page builder.
• Over 100 customizable templates.
• A/B tests to optimize landing pages and conversion rates
• Integrations with CRM, email marketing platforms, and other tools.
• No-code tool (without a line of code)

Pricing

Unbounce offers four plans: Launch ($80/month), Optimize ($120/month), Accelerate ($200/month), and Scale ($300/month).

Verdict

Unbounce is ideal for businesses looking to create and test high-quality landing pages. While it doesn't offer comprehensive sales funnel features, it's great for optimizing conversions.

ClickFunnels Affiliate Programs

ClickFunnels offers a Affiliate program.

It makes affiliate marketing extremely easy by using what are known as “sticky cookies.” Setting up affiliate programs in a traditional way requires a lot of time and effort.

With the sticky cookie method, when a customer uses an affiliate link, information about the customer is retained by the affiliate.

This means that for all future purchases by the customer, the affiliate receives commissions, even if the customer no longer uses the special affiliate link.

This makes the affiliate program more attractive since affiliates earn commissions on all of a customer's purchases. This encourages affiliates to let more people know about your website, increasing the number of visitors and buyers.

FAQs

Is there a free plan at ClickFunnels?

ClickFunnels does not offer a free plan.

The standard ClickFunnels plan (1 user - 20 funnels - 100 landing pages) starts at $97 per month.

All plans come with a 14-day free trial and a 30-day money-back guarantee.

How much does ClickFunnels cost per month?

ClickFunnels offers three pricing plans that allow you to tailor your funnels as your business grows.

Prices start at $97 per month for the Standard plan (1 user - 20 funnels - 100 landing pages).

The Platinum Plan (3 users - unlimited funnels and landing pages) is $297 per month and the Two Comma Club X plan is $2497 per month.

What is FunnelFlix in ClickFunnels?

The founder of ClickFunnels, Russell Brunson, initially made a lot of money selling information products and online courses.

It seems that ClickFunnels is now trying to push the “Netflix” model with FunnelFlix, but with informational products, which I think is distracting and confusing when you're just trying to use the software for your marketing.

In this ClickFunnels review, we completely ignored FunnelFlix since we focused on the software itself.

Final Verdict

ClickFunnels stands out for its integrative value proposition, meeting all your marketing needs, from creating landing pages to automating your sales or email marketing.

It's a smart investment, despite a higher price than some competitors.

If ClickFunnels isn't right for your budget or specific needs, explore other alternatives like Thinkific, Leadpages, and Unbounce.

These platforms also offer robust marketing tools, although they have their own pros and cons.

Ultimately, the choice will depend on your specific business context and marketing goals.