Incogni is an automated service that helps to delete your personal data from brokers in data, those companies that collect and sell your information without your consent. In 2025, with theincreased concerns about privacy online, Incogni is distinguished by its simplicity, its efficiency, and its affordable price.
Some limitations, such as deadlines for some brokers, exist, but automation and price make them one essential tool to protect your data in 2025.
How does Incogni work?
Basic principle
Incogni sends deletion requests automated to data brokers, relying on laws like the RGPD (Europe) and the CCPA (California). You provide some information (name, email, address), and Incogni takes care of tracking and deleting your data.
Follow-up of requests
One intuitive dashboard allows you to follow:
Requests sent.
Brokers' answers.
The status of the deletions (in progress, completed, rejected).
What types of data does Incogni delete?
Incogni can erase a wide range of personal information:
Data Type
Examples
Personal identifiers
Name, address, phone number, email
Digital data
Browsing history, geolocation
Sensitive information
Financial data, marketing profiles
These deletions reduce the risks of targeted ads, of identity thefts, and of data leaks.
How much does Incogni cost?
Incogni offers competitive rates for ongoing protection:
Plan
Monthly Price
Annual Price
Key Features
Standard (Individual)
$16.58
$99.48 ($8.29/month)
1 user, automatic data removal from brokers, real-time tracking
Unlimited (Individual)
—
$179.88 ($14.99/month)
1 user, unlimited searches and requests, complex case support
Standard Family (up to 5 users)
$32.98
$197.88 ($16.49/month)
Up to 5 users, data removal for each member, consolidated tracking
Unlimited Family (up to 5 users)
—
$359.88 ($29.99/month)
Up to 5 users, unlimited requests, priority expert support
Prices are indicative, but the annual option is a great value for money for a data protection in the long run.
How effective is Incogni?
Concrete results
Incogni deletes data from over 90% of targeted brokers, based on user feedback (Trustpilot). However, some brokers may resist or require reminders, which can make the process longer.
Limits
Deletions are not always immediate.
Some brokers that are not covered may reappear.
Is Incogni safe and reliable?
Incogni takes the data security seriously:
AES-256 encryption to protect your information.
No-retention policy data after processing.
Compliance with the standards of cybersecurity (Incogni.com).
These measures ensure that your data is safe during the process.
How does Incogni compare to other services?
Incogni is distinguished by its automation And his prizes :
Feature
Incogni
DeleteMe
Privacy Bee
Automation
Complete data removal from brokers via API and human review :contentReference[oaicite:0]{index=0}
Partial opt-out, combination of automated and manual actions :contentReference[oaicite:1]{index=1}
750+ data broker sites :contentReference[oaicite:10]{index=10}
885+ monitored sources
Overall Rating
4.4 /5 ★★★★☆ on Trustpilot :contentReference[oaicite:12]{index=12}
4.5 /5 ★★★★☆ average on SiteJabber & Trustpilot :contentReference[oaicite:13]{index=13}
4.4 /5 ★★★★☆ on Capterra :contentReference[oaicite:14]{index=14}
Incogni is ideal for a solution effortlessly, while DeleteMe offers a more personalized but expensive approach (G2).
Is Incogni's customer service effective?
The customer support from Incogni is available via cat, mail, and telephone. Users appreciate its responsiveness, although delays may occur during periods of high demand (Trustpilot).
Why delete broker data?
Data brokers collect and sell your information, which can lead to:
Of intrusive ads.
Risks of identity theft.
Of data leaks potentials.
Deleting this data with Incogni reduces your digital footprint and protect your online privacy.
Incogni delivers automated, affordable privacy protection with strong results. While no service can guarantee 100% removal, it significantly reduces your exposure to data brokers.
Incogni is designed to help you master your personal data with a set of relevant features.
1. Sophisticated dashboard
The simplicity of the dashboard gives you total control.
Global view : Follow-up of requests sent, in progress and completed.
Detailed view : In-depth exploration of interactions with each data broker.
An intuitive and informative dashboard that makes data privacy management accessible and effective.
2. Automated Data Deletion
Deleting data is made easy by intelligent automation.
Proactive Algorithms : Prediction and contact of brokers who have your information.
Continuous Suppression : Repeated efforts to ensure data is deleted.
Automated deletion gives you peace of mind when it comes to data privacy.
3. Compliance with Privacy Regulations
Incogni respects legal data privacy standards.
Lois : Use of CCPA, GDPR, and PIPEDA laws to require data deletion.
Public and private scans : Identification of data brokers using public and private scans.
Regulatory compliance reinforces the legitimacy and effectiveness of Incogni in managing data privacy.
4. Deleting on People Search Sites
Incogni extends the protection of your privacy by including sites that search for people.
Profile deletion : Request for deletion on sites that reveal in-depth personal information.
Easy navigation : Guided process for identifying and deleting your information on these platforms.
Incogni is expanding its field of action, thus increasing the protection coverage of your personal data.
Incogni is distinguished by the richness of its functionalities and its ease of use, thus offering a robust solution for managing the confidentiality of online data.
Incogni Security and Privacy
Incogni stands out when it comes to security and confidentiality, crucial elements in the management of personal data in the digital age.
1. Robust Encryption Measures
Incogni provides solid protection for your data.
Strong Encryption : Securing your information when interacting with data brokers.
Minimal Data Collection : Reducing data collection to increase privacy.
Incogni offers a balance between robust security and minimization of data collection, aligned with privacy regulations.
2. Clear Privacy Policy
Incogni's transparency in data management is reassuring.
Transparency : Sharing data only with trusted partners.
Deleting Data : Deletion of your data within 12 months after the end of the use of the service or on request.
With a transparent privacy policy and solid security measures, Incogni is positioned as a reliable ally for the protection of personal data.
Security and privacy are pillars for Incogni, making it trustworthy for managing online privacy.
Customer Support and Resources
Peace of mind is at your fingertips with the resources provided by Incogni.
Email Support : A direct way to resolve questions.
Rich Knowledge Base : Detailed guides on topics such as deleting data.
Simple Opt-Out Guides : Empowering users to protect their privacy.
Incogni highlights accessible support and educational guides, setting users on the path to better personal data protection.
Conclusion
Incogni is presented as an accessible and powerful tool for deleting data from various brokers.
Its reasonable price and the Surfshark family's commitment to privacy make it appealing. Incogni excels at simplifying the process of managing data deletion requests, providing a hassle-free experience.
While it has limitations like the lack of detailed reports and a free trial, as well as limited support, its efficiency and affordability make it a solid option for protecting your personal information online and managing your digital presence.
Stephen MESNILDREY
I help entrepreneurs and solopreneurs to Grow online, without headaches.
No marketing blah, no magic formulas, just advice that works truly 🦾
I tested, struggled and found a lot of solutions.
Now I am sharing everything to avoid the same mistakes for you and move forward faster 🌶️
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