What is Lyssna?

Lyssna is an innovative social media monitoring and analytics platform designed to help businesses understand and respond to online conversations about their brand, products, or industry.

Lyssna uses advanced artificial intelligence algorithms to track and analyze mentions across a variety of social platforms, allowing businesses to gain valuable insights into market trends, consumer opinions, and the impact of their marketing campaigns.

Real-Time Social Media Tracking : Monitor mentions and discussions on social platforms.
Sentiment Analysis : Use AI to assess audience feelings and reactions.
Customizable Alerts and Reports : Provides real-time notifications and detailed reports.
Strategic Marketing Tool : Helps to adjust marketing strategies based on audience feedback.

In conclusion, Lyssna is proving to be a valuable tool for brands that want to stay tuned to their audience and react proactively to trends and consumer feedback.

However, the platform may require some analytical understanding to interpret and act on the data collected.

Pros

Complete Social Media Monitoring : Offers a global vision of online conversations.
Data-Based Insights : Provides detailed analytics for informed decisions.
Responsiveness to Market Trends : Enables businesses to adapt quickly to changes.
Ease of Use : User friendly interface for users of all levels.

Cons

Data Complexity : Can be difficult to interpret for non-data experts.
Dependence on Social Platforms : Limited by the scope and capabilities of the monitored platforms.
Cost : Can be a significant investment for small businesses.

Founded in 2008

Headquarter in Zurich (Switzerland)

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Detailed Full Review of Lyssna (ex: UsabilityHub): All you need to know (2024)

What is Lyssna?