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- Type of marketing tactic: no impact on the volume but on the conversion level
- Expected result: Growth in your key activation, revenue, and recommendations metrics
If you get a great review from a customer, be sure to share it on your social media for the world to see!
In a few figures:
78% of customers trust the opinions of their peers
Customer reviews on the web impact more than 67.7% on the purchase decision.
84% of Internet users trust online critics
How to gather customer reviews
Before you can post customer reviews, you need to receive them. But how do you get customers to give you a glowing review, testimonial, or credit?
Step-by-step method
A few options are possible:
- Include a link to your customer satisfaction survey in purchase confirmation emails
- Create a Twitter account for support requests
- Contact repeat customers personally to get targeted feedback
- Send text messages to customers asking them to leave an online review
- Create Twitter polls and Facebook surveys to gather feedback from social media users.
- Include comment boxes on key pages on your website.
Remember that you may need to encourage past customers to give feedback. You can offer them a discount on their next purchase or give them a reward. Customers want to know what they stand to gain. Give them something in exchange for their time!
List of tools for collecting customer reviews
Here is a non-exhaustive list of tools that will allow you to share links with your customers in order to collect as many online reviews as possible:
PS: Find a complementary list in the useful links of this Growth Hack
