Simon Sinek, Start With Why

“Start with Why: How Great Leaders Inspire Everyone to Take Action” is a book written by Simon Sinek.

In this book, Sinek says that the most successful leaders and organizations start with having a clear idea of their purpose, or “why,” and use that purpose to inspire and guide their actions.

According to Sinek, most people and organizations start with what they do or how they do it, but the most successful ones start with knowing why they do what they do. He cites examples from companies like Apple, Martin Luther King Jr. and the Wright brothers as examples of leaders who were able to inspire others to follow them because they were clear about their purpose and were able to communicate it effectively.

Sinek says that the “golden circle,” a framework of why, how, and what, is the key to inspiring others. The why is the purpose, cause, or belief that drives an organization. The how is the unique approach or solution that the organization proposes to achieve its objective. The what is the product or service that the organization provides.

Sinek says that when leaders start with the why and communicate it clearly to others, they are able to inspire and motivate them to take action. On the other hand, when they focus on the what or the how, they are unable to inspire and motivate others in the same way.

The book also discusses the importance of trust and vulnerability in leadership and how leaders can use these qualities to build strong, resilient teams. Overall, “Start with Why” is a stimulating and inspiring book that offers valuable information for anyone who wants to lead and motivate others.