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As a growth hacker, you know how to do growth hacking. You know how to uncover bottlenecks, measure impact, and conduct experiments. But do you know, as a consultant:
- What are the five principles for managing all the customers you meet?
- How to create internal fans within a company to guarantee the renewal of your contract?
- How do you get rid of the confined marketing label and have a wider impact?
If the answer to any of these questions is “no,” then this book is for you.
You have your customer, you have your skills, but now you need to have the ability to handle difficult situations and internal challenges. To ensure that you have the hours and tools to guide your customer to success. This book teaches you all the “soft skills” that distinguish a successful growth hacker from others.
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