Full Review - Pitch Anything, Oren Klaff

Learn the secrets of winning pitches to convince and succeed in negotiations with “Pitch Anything” by Oren Klaff

“Pitch Anything” is a practical and powerful guide to perfecting the art of convincing and winning buy-in, whether it's to sell a product, get funding, or rally an audience to your cause. Written by pitch expert and seasoned negotiator Oren Klaff, this book reveals a proven method for creating and delivering pitches that hit the mark every time.

The central themes covered include:

  1. The principles of persuasion and influence : understand the psychological mechanisms that make a message win people's support.
  2. The structure of an effective pitch : the different steps and key elements of a well-constructed pitch.
  3. Managing objections and difficult questions : how to anticipate and defuse the resistances of your interlocutor.
  4. The importance of storytelling and stage presence : captivate your audience with a convincing story and a charismatic presence.

Critical analysis

With “Pitch Anything, Oren Klaff brings his proven method to the French-speaking public, offering a powerful and practical guide to convince and succeed in your deals.

His book is the result of more than two decades of experience in high-level negotiations and fundraising, distilled into a method that is clear and applicable by all.

For Klaff, a good pitch is not only about presenting facts and figures, but about creating a persuasive experience that meets the emotional and psychological needs of the interlocutor. It is a subtle art that requires understanding and mastering the principles of influence.

With this book, Oren Klaff has established himself as the undisputed master of the art of pitching, offering French-speaking readers privileged access to his method that has proven itself at the highest level.

“Pitch Anything” is not just a book, it is a strategic asset for anyone looking to convince and succeed in a competitive world.

Similar books

  • “Pitch Anything” by Oren Klaff (original version in English)
  • “TED Talks: The Official TED Guide to Public Speaking” by Chris J. Anderson

Author profile

Oren Klaff

Oren Klaff is a world-renowned pitch expert, best-selling author, and sought-after speaker.

Klaff started his career in finance, becoming a managing director at Intersection Capital, where he raised over $400 million:

  • It was in this role that he began developing and perfecting his unique pitch method.
  • He applied this method to obtain investments from some of the most demanding and sophisticated investors.
  • His exceptional success rate attracted attention and he began to be called upon to train and advise others in the art of pitching.

In 2011, Klaff published his first book, “Pitch Anything,” which quickly became a bestseller:

  • The book popularized the Klaff method and was hailed as a revolution in persuasion and influence.
  • It has been translated into several languages and has become an essential reference for entrepreneurs, salespeople and leaders.
  • The success of the book brought Klaff to the forefront, making him a much sought-after speaker and consultant.

Today, Klaff shares his expertise through his books, conferences, and training programs:

  • He created the company Pitch Anything, which offers training and coaching to help individuals and organizations hone their pitch and persuasion skills.
  • He is a sought-after speaker, speaking at conferences and businesses around the world, from Silicon Valley to Wall Street to Europe and Asia.
  • He continues to advise some of the biggest companies and investors on top-level deals.

In addition to “Pitch Anything,” Klaff has written other books on persuasion and negotiation, including “Flip the Script” in 2019.


Do you need to have sales or business experience to benefit from this book?

No, although the examples are often taken from the business world, the principles of persuasion and pitching taught in the book are universal and can be applied to a multitude of situations, whether to sell a product, present a project, or even convince in one's personal life.

Is Klaff's method ethical? Isn't that manipulation?

Klaff insists that its approach is based on a deep understanding of the needs of the interlocutor and on the creation of real value. It is not a question of manipulating but of presenting your proposal in the most convincing way possible, in a win-win spirit. However, as with any persuasion technique, ethics depends on the user.

Should the Klaff method be applied to the letter?

The strength of the Klaff method is that it provides a structuring framework and universal principles, but it is flexible enough to be adapted to different contexts and personal styles. The key is to understand the underlying principles and to apply them in an authentic way.

Is the book enough to master the art of pitching or do you need additional training?

The book provides a solid and comprehensive foundation for developing pitch skills. However, as with any skill, mastery comes with practice. Many find it useful to complement the reading with scenarios, role plays, or even training or coaching to fully integrate the techniques.


In conclusion, “Pitch Anything” by Oren Klaff is an essential book for anyone looking to improve their ability to convince and rally others to their ideas.