Étienne Garbugli, The Saas Email Marketing Guide

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No matter how good your product is, chances are 40 to 60 people who use it for the first time will never go back to it.

That means you can lose up to 60 hard-earned ads.

Email is one of the most effective activities in a SaaS business. It can help you:

  • Increase conversions and integration completion rates;
  • Reducing the unsubscribe rate;
  • And increase monthly recurring income (MRR).
By introducing a single campaign today, you can dramatically increase your conversions and benefit from that increase predictably and repeatedly week after week. That's the beauty of automation.

By focusing on sending the right email to the right user at the right time, performance skyrocketed, increasing:

  • product launches completed;
  • participation;
  • sales;
  • and upgrades to an annual subscription.

Emailing is more effective at monetizing than:

  • Investing in the purchase of new ads;
  • Create new features in the hope of generating engagement;
  • Redesign through trial and error.

This book will help you understand everything you need to literally explode your growth thanks to one of the channels with the best ROI today: emailing.