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Most business sectors are subject to fierce competition. The result is a bloody red ocean where rivals fight for dwindling profits.
The blue ocean strategy proposes a systematic approach to make competition insignificant by creating an uncontested market space.
This book is for founders, entrepreneurs, marketers, or anyone else who wants to create unique value for the customer.
That includes startups that want to avoid competition. As well as established businesses that want to stand out from rival brands.
