What is Braze?

Braze is a marketing automation and customer engagement platform that allows businesses to manage and optimize their multi-channel communication campaigns.

Built to increase user engagement through personalized channels such as emails, push notifications, in-app messages, and more, Braze is unique in its ability to deliver consistent and engaging user experiences at scale.

The platform relies on advanced data analytics to help brands create meaningful and relevant interactions with their customers.

Pros

Multi-channel communication : Offers marketing capabilities across multiple channels including mobile, web, and more.
Advanced Customization : Enables highly personalized customer communication based on behavior and preferences.
Analytics and Insights : Provides detailed data to measure campaign effectiveness and improve strategies.
Integration and Automation : Facilitates integration with other tools and the automation of marketing campaigns.

Cons

Complexity for Beginners : May present a learning curve for less experienced users.
Cost : Rates can be high, especially for small businesses or startups.
Data Dependency : Requires solid data collection for optimal personalization.

Founded in 2011

Headquarter in New York (United States)

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Detailed Full Review of Braze: All you need to know (2024)

What is Braze?