Detailed Full Review of Looka: All you need to know (2024)

What is Looka ?

Looka is an innovative online platform that offers logo design solutions and templates for social networks or websites, formerly known as the company LogoJoy (dedicated only to creating a logo) but also for the brand (business card, website generator, etc.)

This Toronto-based company, founded in 2016 by designer Dawson Whitfield, offers accessible, professional-quality tools for creating custom logos.

Designed to meet the needs of entrepreneurs, small businesses, and anyone who needs a distinctive logo for their websites and social platforms.

Looka offers an affordable solution to get a professional logo design according to your preferences.

Who should use Looka?

Looka Logo Maker is for:

• Anyone who wants to create a quality logo or design quickly and at an affordable price for their business
• Small business owners or people who have a side job or a passion project
• People who understand the power of branding to convey values, mission, and vision.
• Design-conscious people who don't have the skills to create a logo from scratch.
• People who lack time, money, and other resources
• Entrepreneurs who need to create a logo for promotional purposes with one of the generators for their business
• People who are unsure of what they want and need to see lots of options to make their decisions.
• Anyone who wants to take their business to the next level.

Features

Looka's engine is his logo creator powered by AI.

This is the starting point, regardless of the type of assets you need for your business.

That being said, let's now take a look at some of the amazing features of this graphic design platform.

FYI: For best results, try as many different color combinations, fonts, icons, and backgrounds as possible.

Be open to possibilities and allow yourself to experiment. But above all, have fun and enjoy all the creations.

1. Logo generator

The first thing you need to do is create a logo.

Don't be intimidated, that's the fun part!

Remember that the items you choose here will become the basis of your business.

So, while this is an important step, you don't need to worry too much as this feature will help you develop something professional and appealing for your business.

To get started, the logo generator guides you through a series of prompts:

1. Choose your sector of activity.
2. Choose logos that you like.
3. Choose colors that you like.
4. Enter the name of your business (slogan is optional).
5. Choose a few types of symbols.

After completing these steps, which only take a few minutes at most, the logo generator shows you your first set of logos to work on.

Then, simply pick the ones you like, and you're ready to start customizing.

2. Editing and design

On the left side of the screen, there are several tabs for editing and designing.

This is where all the magic happens. You will find the following tools:

• Layout
• Palette
• More ideas
• background
• Name
• Slogan
• Symbol
• Container

One of the best things about Looka Logo Maker is that you don't need technical or design skills.

The interface is extremely user-friendly and has been designed with accessibility in mind.

However, if you encounter difficulties, Looka offers technical support and a help center where you Find answers to the most frequently asked questions.

4. Website builder

On the left side of the screen, there is a tab called Website.

Click on it and you'll get 10 AI-generated website design options based on the logos, colors, and fonts you've selected.

This feature is different from other website templates because Looka uses customized, industry specific details.

For example, I'm in the publishing business, so one of my models says, “Transforming the world with books.” Another says, “Print all your dreams.”

You may decide to change these taglines (the templates are completely customizable), but they are a good starting point nonetheless.

Plus, because the templates include your logo, fonts, and colors, they help you visualize what your website will actually look like.

5. Other design needs

Looka introduces herself as a complete solution for all your design needs, offering a range of services to ensure consistency and professionalism.

Here are some of the essential tools it offers:

• Overview of design mockups : Looka offers a feature that allows you to visualize your logo on a variety of media - from business cards to T-shirts. This gives you a clear idea of how your brand will be perceived in different contexts before finalizing your logo design.

• Brand kit : Once your account has been created and the details have been uploaded to Looka, you will have access to a complete kit as a result. It includes logo files, network templates, email signatures, letterheads, presentations, invoices, and more. Their kit and logo generators help you create a consistent and unified brand identity.

• Social media kit : For those who are not experts in graphic design, Looka offers a turnkey social media kit. It includes cover images for all major social networks, as well as templates for posts and articles. With over 100 perfectly sized template packs, Looka makes creating social media content easy and consistent.

• Business cards : Another essential tool offered by Looka is the creation of business cards. A well-designed business card is a crucial part of your brand image, and Looka helps you create cards that accurately reflect your brand.

• Various brand design tools : In addition to the items mentioned above, Looka offers a range of tools for creating a cohesive brand identity, including templates for email signatures, stationery, invoices, ads, posters, flyers, presentations, cards, blog banners, business proposals, newsletters, brochures, invitations, websites, and even printed designs.

Looka stands out as a true partner for building and strengthening your brand image with a good experience for users and your business.

This application offers templates in real time to help you conceptualize your company's visual identity in a few seconds beyond a logo.

And this, in a way that respects your mission and values.

Ease of Use

Looka is an online logo creation platform that is distinguished by its ease of use and usability.

Whether you are a novice or an experienced user, this platform offers a simple and effective logo creation process:

• Simplified creation process : You only need to enter the name of your logo for your business, select your preferences, and Looka generates logos adapted to your business in high resolution and formats.
• Undo function and change history : In the event of an error, Looka has a handy “cancel” function and a history of changes to trace your steps.
• Registration of logo variants : Looka allows you to save multiple variants of your logo during the design process. It's ideal for experimenting and refining your design.
• Design inspiration : If you're short on ideas for your logo, Looka's editor offers plenty of logo examples to get your creative juices flowing.
• Encouraging experimentation : The platform is designed to encourage you to try different options and change your existing logo at any time in multiple formats

Looka is an intuitive and user-friendly logo creation platform, suitable for all levels of experience.

Whether you're looking to design a unique logo for your business or exploring different design options, Looka offers tools and resources to help you reach your goals.

Pricing

With Looka, creating designs is free, giving you the opportunity to experiment with your logo colors, fonts, and icons at will.

This makes it a great option to explore different versions before you commit.

However, once you've designed the ideal logo for your business, you'll need to opt for one of Looka's paid plans to download it.

This allows you to obtain high resolution files and to acquire logo copyright, a crucial aspect.

Branding kits

Looka offers an annual subscription for kits:

• The subscription Brand kit costs 96 dollars per year. It includes unlimited logo editing, full ownership of your design, all necessary file types (including scalable vector graphics), and over 300 items that can be used on social media, email signatures, invoices, letterheads, and more.
• The subscription Brand Kit Web is offered at 192 dollars per year. It includes all the benefits of the Kit, plus the creation of a website.

Logos

For logos, Looka offers several options:

• The pack Basic logo costs 20 dollars and includes a PNG file of your logo.
• The package Premium logo is offered at 65 dollars. It includes several logo files (PNG, EPS, SVG, PDF) as well as design variants (being able to change your logo after purchase, full ownership of the design, and lifetime technical support)

Looka rates may vary.

Always check the official site for the most up-to-date pricing information.

Customer Support

When it comes to customer service, Looka focuses on online communication.

While there's no way to reach the team over the phone, they do have an effective email and online chat system that connects you with the same people.

Here are the key points about Looka's customer service:

• Live chat and email : These two means of communication are interconnected. Whether you're sending an email or using the live chat, you're talking to the same staff members.
• Help Center/Knowledge Base : You can browse Looka's knowledge base or use the help window, which also offers chat. If you ask a question and customer service is not immediately available, a chatbot automatically offers you relevant articles from the knowledge base.
• Availability : Live chat is not available 24/7. According to Looka, the service is operational from 9:00 a.m. to 9:00 p.m. GMT -5 (Eastern time for those living in North America) with the fastest response times between 10:00 a.m. and 5:00 p.m.
• Response time : All questions asked during business hours are generally answered in under five minutes.

In conclusion, while Looka's customer service is not accessible by phone and is not available all the time, they offer a solid service thanks to their live chat and detailed knowledge base.

The quick response time during business hours is a real plus.

Final Verdict

Looka (formerly known as LogoJoy) proves to be a platform for generating logos, business cards or simply a Kit for your exceptional business powered by artificial intelligence (AI).

It combines simplicity, efficiency and accessibility.

Whatever your level of design experience, Looka offers you the tools you need to develop a unique and eye-catching professional logo.

The resources available, the inspiration offered, and the integrated support make Looka a go-to solution for all your business logo design needs.