Detailed Full Review of Serpstat: All you need to know (2024)

What is Serpstat?

Serpstat is much more than just an SEO tool.

Since its creation in 2013, it has evolved to become a comprehensive SEO and PPC analysis platform, constantly enriched with features and data.

• Origins and Evolution: Initially designed as a keyword research tool, Serpstat has evolved into a powerful SEO and PPC analysis product.
• Extensive Database: With over 6 billion keywords, 63 million ads, and 3.9 billion search suggestions, Serpstat competes with SEO giants such as Ahrefs and SE Ranking.
• Global coverage: Serpstat collects data from 230 Google databases, covering countries like the United States, United Kingdom, Canada, Australia, Lithuania, South Africa, Ukraine, Kazakhstan, South Africa, Ukraine, Kazakhstan, and Bulgaria, covering countries such as the United States, United Kingdom, United Kingdom, Canada, Australia, Lithuania, South Africa, South Africa, Ukraine, Ukraine, Kazakhstan, and Bulgaria.
• Popularity: Used by more than 30,000 online marketing professionals around the world, Serpstat is the best-selling SEO (Search Engine Optimization) tool on AppSumo and the most acclaimed on Product Hunt.

Let's now find out in detail the features and characteristics of Serpstat, and see if this tool is worth your investment.

Serpstat users

SerpStat is used by a variety of professionals and businesses looking to improve their online visibility and optimize their marketing on search engines.

Here are the main users of the SerpStat software:

• Digital marketers: Each user benefits from the SerpStat software for keyword research, competition analysis, ranking monitoring and the optimization of paid ads.
• Small and Medium Business (SME) Owners: Business owners use SerpStat software to improve their online visibility, attract more traffic to their website, and increase online sales.
• SEO agencies: The SerpStat software allows them to audit their clients' websites, track keyword rankings and analyze backlinks.
• Content writers and bloggers: These users use SerpStat software to find trending topics, keyword ideas, and to optimize their content to improve their search engine rankings.
• Website developers: Developers use SerpStat software to conduct website audits, identify technical issues that may affect site rankings, and make recommendations to improve search engine optimization.

Features

Serpstat is a complete platform for SEO analysis and advertising.

Going beyond website analysis and keyword research, Serpstat software also offers an impressive range of other tools and features:

1. Local SEO

Promote your brand in local search results thanks to Serpstat software.

• Access to all listing directories for your business location
• Complete profile for all listings via a convenient Serpstat software interface
• Serpstat allows the automatic publication of unique content to attract new customers.

Thanks to Serpstat, local SEO becomes child's play, attracting new customers and increasing your organic traffic.

2. SERP Research and Exploration Volume

Explore the keyword search volume and dive into Google SERPs with Serpstat software.

• Exploring the top of Google's SERPs by the SerpStat software
• Selection of any region, including a city.
• Scheduling of analyses and regular reports using SerpStat software
• Retrieving your data via the SerpStat software API in JSON format.

Serpstat's tool gives you complete control over SERP exploration and search volume analysis.

3. API integrations

With the Serpstat software, data integration with other platforms and internal developments is automated.

• Ready-to-use integrations and applications for rapid collaboration with any site.
• Complex express analysis of the website in one click by Serpstat

Data integration with Serpstat is simplified for efficient use in any tool or platform.

4. White Label by Serpstat

Serpstat offers white label features for automating reports and notifications of project changes.

• Establishment of automatic reports on changes and results.
• Specifying contacts with reading or editing modes.
• Customizing graphics by removing the Serpstat software logo and uploading your own logos.

Serpstat offers a complete white label solution for SEO professionals, including a range of customized reports.

5. Keyword trends

Serpstat is the first tool on the market to provide a list of hot search queries.

• List of the most popular searches for the selected region.
• Use of keywords to name your articles or videos, to be integrated into a blog or a news post with Serpstat
• Serpstat allows you to create a content plan based on popular queries.

With Serpstat software, stay up to date with the latest search trends and improve your SEO positioning.

6. Competition Analysis

Discover your competitors online and analyze their strategies with Serpstat software.

• Serpstat allows the identification of your SEO and PPC competitors
• Discover the most popular pages of your competitors that attract traffic.
• Collection of the best keywords from your competitors for SEO and PPC.

The competition analysis tool in Serpstat software offers a valuable perspective on the strategy of your competitors.

7. PPC analysis

Serpstat offers a PPC analysis tool for optimal ad management based on the analysis of the most relevant competitors.

• Check which product groups your competitor is promoting using PPC.
• Analysis of trending landing pages.
• Discovery of cost per click and keyword competition indicators.

The Serpstat software's PPC analysis tool helps you perfect your PPC strategy and optimize your ads.

8. Keyword grouping

The Serpstat software keyword grouping tool helps to structure your site in an optimal way.

• Grouping keywords for PPC to improve your advertising results.
• Using text analysis to get recommendations on the page.

With the Serpstat software, keyword grouping is simplified for better semantic search and optimal advertising performance.

9. Artificial Intelligence for Content

Serpstat offers more than 10 AI-based tools to speed up content creation.

• Generation of meta tags, articles, FAQ sections.
• Paraphrase text, check grammar and spelling.
• Exporting text from YouTube videos, and more.

Using AI and machine learning, Serpstat software accelerates content creation and helps save time for other tasks.

10. Project Insights

With Serpstat, get AI insights on changes in visibility, traffic, and the number of organic keywords for your projects.

• Monitoring sudden increases and decreases in visibility, traffic, and organic keywords.
• Quickly adapt your SEO strategy based on these insights.

The Serpstat software provides you with valuable insights on your projects, allowing you to quickly adjust your SEO strategy.

Serpstat integrations

SerpStat is distinguished by its compatibility with various tools, thus optimizing your online marketing:

• SerpStat API: Allows custom integration with any tool, to analyze data in bulk.
• Prepared applications and integrations: Enables efficient work with any site and rapid analysis of it.
• Local integrations: Synchronizes with all local directories, simplifying the management of your business profiles.
• Automatic content publishing: Schedule your posts to constantly attract new customers.
• Review Management: Monitor and respond to customer reviews to improve your brand image.
• White label integrations: Customize graphics by adding your own logo for a more professional relationship.

SerpStat integrates effortlessly with numerous tools and platforms, allowing you to optimize your digital marketing strategy more fluidly and effectively.

Serpstat Chrome Extension

Serpstat offers a Chrome extension that is a powerful tool for instant SEO analysis, which allows you to explore the key metrics of any site or page in a few clicks.

This extension provides you with a comprehensive list of SEO metrics, analytics, and tips, all from your browser.

Key benefits of the extension include:

• Instant domain/page analysis: Get a one-click SEO audit on the Serpstat software, including visibility, traffic, keyword count, and top competitors.
• Three main sections: On-page SEO parameters, Page analysis, Domain analysis. Some features are available for free after installing the extension.
• Ease of use: Some features work without API requests to the Serpstat software, making the extension usable even without registration.
• Competitor analysis made easy: Quickly discover relevant keywords and compare them to those of your competitors to optimize your SEO strategy using Serpstat software
• Various functionalities: Information on on-page optimization, page analysis, domain analysis, etc.

The Serpstat software Chrome extension consolidates the most useful SEO features in one place, eliminating the need for multiple tools like Ahrefs, Semrush, Majestic, and others.

Note that to benefit from all the features, a registration on Serpstat.com is required.

The Serpstat Chrome extension is a great tool for SEO professionals, bringing powerful SEO analyses and a multitude of features directly into your browser.

Pricing

Serpstat stands out for its financial accessibility compared to other referencing tools on the market.

• Free option: the Serpstat software offers a free plan that allows you to perform 30 searches and check 100 pages per month.
• Pricing Plan: Paid plans start at $50/month, based on the new pricing structure.

This competitive pricing strategy is the result of several improvements made by the Serpstat software team, including:

• Keyword data collection and competition analysis for over 230 Google databases.
• Launch of a new team management mode.
• Production of numerous educational content.
• Development of browser extensions for Google Chrome and Mozilla Firefox for quick access to data.

The Serpstat software offers a flexible pricing structure that accompanies its constant evolution, allowing users to choose a plan adapted to their specific needs.

Serpstat customer support

Serpstat stands out for its exceptional customer service, offering personalized assistance and rich educational resources to turn its users into SEO experts.

• Integration assistance: Basic integration for autonomous learning via Serpstat resources and advanced integration for personalized guidance with a virtual assistant (for paid Serpstat users).
• Personal Consultations: Individual sessions to discover advanced techniques and SEO automation via the Serpstat API (for paid users).
• Webinars: Live training sessions organized by the Serpstat Marketing and Sales team to introduce Serpstat tools and answer frequently asked questions.
• Customer Support: Support available to everyone via Serpstat's online chat or by email at support@serpstat.com.
• Serpstat Academy: A free online Serpstat software certification center offering educational resources and training videos.

In summary, Serpstat is not only a robust SEO tool, but also a partner committed to your SEO success.

Security and Confidentiality

At Serpstat, data security and user privacy are top priorities. Here's how we're committed to maintaining a safe and secure environment:

1. Data Encryption: All communications between your browser and the Serpstat site are encrypted by SSL (Secure Socket Layer), ensuring that all data transferred remains private and complete.
2. Privacy Policy: Serpstat has a clear privacy policy that explains how they collect, use, and protect your personal information. Serpstat is committed to never selling your data to third parties.
3. Secure API access: Serpstat has an API designed to allow secure access, allowing automatic and secure data integration with other platforms and internal developments in your company.
4. Protection against DDoS attacks: Serpstat has measures in place to protect them against distributed denial of service (DDoS) attacks, ensuring the constant availability of Serpstat's services.
5. GDPR compliance: Serpstat is fully compliant with the General Data Protection Regulation (GDPR), thus ensuring that EU user data is treated securely and in accordance with legislation.
6. Access management: Serpstat provides detailed access control options, allowing to assign reading or modification rights to different users.

The security and confidentiality of your data are crucial at Serpstat.

At Serpstat, they are committed to the highest standards to ensure that your information remains protected and confidential.

Alternatives to SerpStat

SerpStat has several alternatives depending on your needs and your budget:

1. SEMrush

SEMrush is an online visibility optimization platform that offers a wide range of SEO, PPC, and content marketing features.

Features

• SEO audit to assess the optimization of your site
• Position tracking to monitor keyword performance
• Backlink analysis to assess your link profile
• Keyword research tools to identify opportunities
• Brand monitoring to stay up to date with mentions of your brand

Pricing

• Pro: $119.95 per month
• Guru: $229.95 per month
• Business: $449.95 per month

SEMrush is a robust and comprehensive solution for digital marketing professionals looking to improve their online visibility.

2. SE Ranking

SE Ranking is an all-in-one suite of SEO tools that helps businesses improve their search engine rankings.

Features

• Site audit to identify SEO issues
• Position tracking to track keyword performance
• Keyword research tools to identify opportunities
• Competitive analysis tools to uncover competitor strategies
• Backlink analysis to assess your link profile

Pricing

• Optimum: $31 per month
• Plus: $71 per month
• Enterprise: $151 per month

SE Ranking is a versatile tool offering a wide range of features to improve the performance of your website.

3. SEO surfing

Surfer SEO is a data-based SEO optimization tool that provides analytics and recommendations to improve your site's ranking.

Features

• SERP analysis to understand the ranking of your site
• Content optimization to improve the relevance of your content
• Keyword analysis to identify opportunities
• Site audit to identify SEO issues

Position tracking to monitor the performance of your keywords

Pricing

• Hobby: $59 per month
• Basic: $99 per month
• Pro: $199 per month

Surfer SEO is a data-driven tool that offers accurate analytics and recommendations based on current SEO best practices.

Getting Started with Serpstat: Integration Guide

Getting started with Serpstat is a fairly simple and straightforward process. Here's a quick step-by-step guide to get you started:

1. Registration: The first step is to register on the Serpstat site. You can do this by visiting the official Serpstat website and clicking on the “Register” button. Choose an email address and a password
2. Choosing a plan: Once registered on Serpstat, you will need to choose a plan that suits your needs. Serpstat offers various plans, each offering a unique set of features and services. Make your choice based on your specific SEO needs.
3. Setting up your account: After choosing a Serpstat plan, you will need to set up your account. This may involve adding your websites, defining your SEO goals, and installing the Serpstat Chrome extension if necessary.
4. Start analysis: With your account now set up, you can start using Serpstat's various tools to analyze your websites. Whether it's for keyword research, competition analysis, or site audit, Serpstat offers a complete range of tools to help you optimize your SEO strategy.
5. Monitor and adjust: Finally, after doing your initial analyses, remember to monitor your results regularly and adjust your strategies accordingly. Serpstat offers ranking tracking tools and alerts to help you stay up to date with your SEO performance.

In summary, getting started with Serpstat is a quick and easy process.

With a range of robust tools and an easy to use interface, you can quickly set up an effective SEO strategy for your website with Serpstat.

Final Verdict

Ultimately, the main role of an SEO tool like Serpstat should be to present accurate data on keywords, backlinks, and traffic.

The data obtained through this tool should help you create better content and generate qualified traffic to your website.

Serpstat does 3 things exceptionally well - keyword research, PPC analysis, and competitor research.

You can use it to find new keyword opportunities, content ideas, analyze PPC campaigns, and conduct thorough competitor research.

With Serpstat plans starting at $69/month, it's one of the most affordable SEO tools out there.

If you are looking for an SEO tool that is reliable and easy to use, you should try Serpstat.

Sign up for their free plan and test Serpstat yourself.