Artificial intelligence (AI) is revolutionizing sales processes by automating repetitive tasks, by optimizing prospecting and by personalizing interactions with customers.
In 2025, the AI-based sales software have become essential for SMES, big companies, and sales teams seeking to boost their performance. With tools like Salesforce, HubSpot, or Zoho CRM, AI makes it possible to reduce sales cycles, increase conversion rates, and improve customer satisfaction.
What is AI-based sales software?
AI sales software integrates technologies likemachine learning, the natural language processing (NLP), and theGenerative AI to optimize business processes. These tools, often CRMs powered by AI, automate lead generation, analyze customer data, and provide strategic recommendations. According to McKinsey, AI can increase leads from 50% and reduce sales costs up to 60% .
example : A small business uses Salesforce Einstein to prioritize hot prospects, doubling its conversion rate in three months.
Concrete benefits of AI for sales teams
AI is transforming sales by offering measurable benefits:
Automating tasks : 70% reduction in time spent on administrative tasks (data entry, reminders).
Better lead qualification : Predictive algorithms identify high-potential prospects, increasing conversions by 20-30%.
Increased personalization : Messages tailored to customer needs improve engagement by 40%.
Accurate forecasts : Predictive analytics reduces forecast errors by 25%.
Churn reduction : AI tools detect the risks of disengagement, allowing proactive actions.
What are the best AI sales software?
🔧 AI-Powered CRM Tools Comparison (2025)
🔧 Tool
✨ Key Features
🏆 Impact Example
⭐ Rating (out of 5)
✅ Advantages
⚠️ Disadvantages
☁️ Salesforce Einstein
• Predictive lead scoring with AI
• Einstein Copilot for emails & suggestions
• Real-time data analytics
+28% conversion rate using predictive scoring for a SaaS company
★★★★☆ 4.5
• Seamless integration with Salesforce ecosystem
• Advanced AI for personalization
• Robust support for enterprise-scale use
• High cost for SMEs
• Complex initial setup
🟢 HubSpot Sales Hub
• AI-powered email writing with Breeze AI
• Advanced automations & lead scoring
• Intuitive dashboards
45% reduction in prospecting time using AI workflows for a startup
★★★★☆ 4.6
• User-friendly interface
• Free plan with core features
• Integrated marketing ecosystem
• Advanced features locked behind paid tiers
• High pricing on premium plans
🦾 Zoho CRM (Zia)
• Customer sentiment analysis
• Actionable AI recommendations & proactive alerts
• Automation of repetitive tasks
22% shorter sales cycle for a B2B team using AI insights
★★★★☆ 4.5
• Simplicity and intuitive UX
• Lightweight yet effective AI
• Affordable pricing
• Advanced reporting limited without higher-tier plans
• Reliant on third-party integrations
Analysis:
Salesforce Einstein : Ideal for large businesses with complex but expensive needs.
HubSpot : Perfect for SMEs with a limited budget, thanks to its free version.
Zoho CRM : Excellent value for money for VSEs/SMEs.
Creatio : A flexible solution for businesses looking for no-code.
Pipedrive : Simplicity and efficiency for small teams.
For what types of businesses are these tools relevant?
VSE/SME : HubSpot, Zoho, and Pipedrive are ideal for their simplicity and affordability.
Large businesses : Salesforce and Creatio are suitable for organizations with complex processes and integration needs.
Startups : HubSpot (free version) and Pipedrive for a quick start.
Marketing teams : Creatio and HubSpot for their AI marketing automation tools.
Franchisees : Zoho for its flexibility and dynamic dashboards.
How do I choose an AI sales software?
To select the right tool, follow these criteria:
Assess your needs : Identify your priorities (lead scoring, automation, forecasts). A startup may prefer simplicity (Pipedrive), while a large company will opt for advanced analytics (Salesforce).
Check the integrations : Make sure the tool integrates with your CRM, ERP, or marketing tools (e.g. HubSpot with Gmail).
Check out the reviews : Analyze feedback on G2 or TrustPilot to assess reliability and customer support.
Test the tool : Take advantage of free trials (14-30 days) to confirm ergonomics.
Consider the budget : Compare upfront costs and scalability costs.
Security and compliance : Verify GDPR compliance to protect customer data.
Tip : Start with a free plan (HubSpot) or a trial (Creatio) to assess the impact before investing.
Concrete examples and feedback
Salesforce : A SaaS company used Einstein to automate 80% of its reminders, freeing up 10 hours/week per salesperson.
HubSpot : A retail SME generated 300 qualified leads in one month thanks to Breeze AI.
Zoho : A consulting firm reduced its churn by 12% by anticipating discommitments with Zia.
Pipedrive : A real estate agency optimized its pipeline, closing 15% of additional deals.
Feeling on X : Users praise the simplicity of HubSpot and Pipedrive, but some criticize Salesforce's hidden costs.
Conclusion
In 2025, AI sales software like Salesforce Einstein, HubSpot Sales Hub, Zoho CRM, Creatio, and Pipedrive are powerful levers for optimizing commercial performance. Whether you are a SMES looking for simplicity or a big business requiring advanced analyses, these tools offer adapted solutions.
By automating tasks, personalizing interactions, and providing predictive insights, AI reduces sales cycles and increases conversions. Try HubSpot or Pipedrive for a quick start, or explore Salesforce for a robust solution. Transform your sales today!
What is an AI-assisted sales software?
One AI sales software is a computer program that uses artificial intelligence to help salespeople and entrepreneurs.
These tools analyze customer data, predict buying behaviors, and automate numerous business tasks.
AI allows these software to understand the natural language of customers.
They can analyze emails, messages, and conversations to determine purchase intent. This ability to analyze helps entrepreneurs better understand their prospects.
Types of AI Sales Software
🔧 AI-Powered Sales Tools and Their Use Cases (2025)
🔧 Tool Type
📖 Description
🎯 Use Case
☁️ Intelligent CRM
Manages contacts, opportunities, and sales pipelines
AI predicts optimal actions and prioritizes leads
Automate lead follow-up, optimize sales pipelines, personalize customer interactions
🤖 Virtual Sales Assistants
Advanced chatbots with NLP, integrated with CRMs
Qualify leads, respond 24/7, and schedule meetings
Initial prospect handling, automated lead qualification, meeting scheduling without human intervention
🎙️ Conversation Analytics Tools
Transcribe calls/video, analyze sentiment
Suggest responses and detect opportunities/objections
Real-time coaching for sales reps, script improvement, analysis of customer interactions
🚀 Automated Prospecting Platforms
Identify and contact prospects using AI
Personalize multi-channel messages for each target
Rapid expansion of prospect databases, targeted multi-channel campaigns, large-scale lead generation
Key features when choosing AI sales software
If artificial intelligence can be a powerful tool for sales teams, not all AI-assisted sales software is created the same way.
When choosing sales software equipped with AI technology, consider some key characteristics.
🔑 Key Features to Look for in a Modern Sales & Marketing Automation Platform (2025)
🔑 Feature
📖 Description
🔍 What to Look For
🚀 Key Benefit
🤖 AI-Powered Chatbots
Advanced conversational agents with NLP
proactive and CRM-integrated
AI sales assistant software can be a powerful tool for sales teams. A sales team that uses AI-assisted sales software can automate tasks, such as data entry and lead generation.
Artificial intelligence is a buzzword used in many industries today.
We can use AI to help salespeople predict customer needs, manage customers, to automate repetitive tasks, and much more in the sales sector.
Knowing the status of AI technology and knowing how to best use it in business can provide a variety of benefits and give you the edge over your competitors.
In addition, here are the main tips that businesses use to make sales with SaaS.
Even if you're not involved in this industry, these tips can help you sell the right product to the right customer.
FAQS
What is the best software for an SME?
HubSpot sales management software or Pipedrive offer excellent value for money and ease of use.
Is AI replacing salespeople?
No, it assists them by automating the repetitive tasks of their commercial activity (invoicing of purchases, quotations), allowing them to focus on customer relationships, relaunching e-mails, monitoring results and turnover.
What are the average costs?
Monthly bills range from €14 (Zoho) to $500 (Salesforce) per user/month, depending on feature details.
How to measure the ROI of business opportunities?
Track KPI information like conversion rate, time saved, and churn reduction to increase business opportunities.
What AI sales software is best for small businesses?
Choose a commercial management software that adapts to your number of customers. Solutions like Sellsy offer AI capabilities for sales management and billing. Check that the mobile application works on smartphones and tablets to work everywhere.
How does the AI in sales management software improve the sales process?
AI analyzes your sales pipeline to identify the best business opportunities. It automates customer follow-up, generates personalized quotes and predicts your turnover. This feature increases your productivity and sales performance.
Does this software manage billing and accounting?
Yes, most management software includes the creation of automatic quotes and invoices. They calculate the amounts excluding taxes, manage customer payments and synchronize the information with your accounting. Some also track your stocks and orders.
Can I use these tools on my smartphone with a mobile application?
All modern software offers a mobile application compatible with Windows, iOS and Android. You can manage your appointments, consult your sales statistics and respond to customer emails from your tablet or smartphone.
What technical support is available?
Editors offer support via chat, phone, or email. You receive automatic updates and access online help files. Technical support helps you configure features according to your specific needs.
How do these tools promote business growth?
Business management software automates repetitive tasks like sending follow-up emails. It organizes your customer files and optimizes your commercial work. This ease of use frees up time to develop new markets.
Do these solutions adapt to e-commerce?
Yes, these software integrates your website and e-commerce platform. They automatically sync orders, manage customer purchases, and update your in-stock items for better sales. The user benefits from a complete monitoring of his commercial activity.
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