13 Best Tools for Doing Market Research (2024)

What are the best market research tools?

Here are my picks of the best market research tools.

1. Typeform

Typeform is a completely cloud-based tool for creating feedback and surveys. With it, you can create quick and easy surveys to collect customer data in engaging, meaningful, and exciting ways.

Typeform's user interface is intuitive and simple, and you can use a drag-and-drop system to create custom surveys. It also offers detailed analysis and reporting functions, as well as the ability to view survey responses in real time.

One aspect of this software that I like is its ability to personalize surveys to suit your brand image. The variety of surveys you can create is also appealing, ranging from short text quizzes to image-based surveys, and more.

Features

All the features offered by Typeform revolve around a simple principle: the quality of the answers you get depends on how you ask the questions. That's why this tool makes it easy to create trending surveys that users can't get enough of.

Here is a list of some of the important features that Typeform offers:

• Computer and mobile phone surveys
• Data analysis tools
• Fully cloud-based operation
• Detailed documentation
• Live online training
• Development of forms without code
• Easy integration with over 500 business applications

Pricing

Typeform offers a free plan that allows you to get a feel for the platform and its capabilities. If you find that your needs are not fully met by the free plan, you can opt for one of the paid plans.

The paid plans for Typeform are distributed as below:

• $30/month Essential Plan
• Professional plan at $35/month
• Premium plan starting at $59/month

You can also opt for customized plans that meet the exact needs of your business. For that, you'll need to contact the Typeform sales team for accurate details. I recommend that you opt for the annual plans, as this allows you to save a bit.

Use for free Typeform ->

2. SurveyMonkey

If you are wondering if your customers are happy with your offers, SurveyMonkey maybe your best friend. It is a powerful software that allows you to create quick surveys to assess the response of your target market.

With this tool, you can easily create advanced surveys, conduct online opinion polls, and conduct detailed marketing research. It even offers you numerous pre-designed survey templates and clever functions that speed up the entire process.

The platform is extremely user-friendly and supports advanced investigation logic, and all of its questions are worded in a way that eliminates any form of bias on the part of customers. Despite its numerous functionalities, the software leaves a lot of room for the personalization of surveys.

Features

One of the benefits of SurveyMonkey is that you can also create surveys from scratch, even though there are pre-built templates. With over a dozen question types ranging from MCQs to assessment scales and more, you're sure to find what you need here.

Below is a list of the core features that SurveyMonkey offers:

• Possibility to create quick surveys
• Fully optimised for mobile users
• Over a dozen pre-designed question types
• Easy integration with other software
• Advanced reporting features
• Over 200 customizable survey templates
• Selection of questions by AI
• Support for advanced logic functions
• Automatic scoring and gradation for quizzes
• Easy to use interface

Pricing

When it comes to pricing, SurveyMonkey offers customers enough flexibility. The basic plan is completely free, and you can use it with reasonable limitations. If you are a professional or a team leader who wants to evolve, you can always opt for one of the paid plans.

Here's a list of paid plans that SurveyMonkey offers:

• $99/month standard monthly plan
• $32/month Avantage Plan
• $99/month Premier Plan
• Team Advantage Plan at $39/user/month
• Team Premier plan at $75/user/month

All plans are billed annually. In addition to the plans above, SurveyMonkey offers discounts for students and educators. They also offer business plans at customized rates.

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3. Google Trends

Google Trends is a keyword research tool offered by Google that you can use to make your content more search engine friendly. This tool provides SEOs and marketers with a detailed overview of searches made by Internet users around the world.

The difference between Google Trends and other keyword research tools is that it shows relative search volumes. Relative search volume results allow you to understand how a particular search term behaves compared to other comparable terms.

With Google Trends, you can get detailed information about the most popular research topics. You can segment results based on region, time, and even the type of search network. It's the ideal tool for checking seasonal keyword trends.

Features

You can use this tool to assess spikes or declines in search volume triggered by specific events, as well as to conduct comparative keyword research. This data can be used in a wide variety of marketing campaigns, from SEO to content marketing to paid search.

With Google Trends, you have access to the following features:

• Comparative keyword research
• Coverage of multiple networks and search types, such as image search, YouTube search, and Google Shopping.
• Data segmentation based on time and geographic parameters
• Allows you to recognize market trends and areas that are of great interest to customers.
• Easy competition analysis

Pricing

Google Trends differs from other market research tools in that it is completely free to use. You don't need to take out a subscription to use it to its fullest potential. You can simply visit the website and start your searches without even signing in to Google.

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4. BrandMentions.

BrandMentions is a dedicated, real-time search engine that focuses on social media mentions. This tool allows you to get information about what your current and potential customers are talking about online.

With BrandMentions, you can get valuable information about social media activities on websites. Just type in a search term, a hashtag, or a website URL, and you'll see all of the social media mentions for that particular brand or product.

The unique benefit of this tool is that you can use it to get actionable information for a brand from multiple social media sites. Such an approach makes it easier for marketers and makes participating in social media conversations a real-time experience.

Features

Tracking mentions on social media is one of the essential tools for the success of a brand. BrandMentions helps you do that by allowing you to better understand how customers interact with your brand.

Here is a list of the key features that make BrandMentions useful:

• Real-time brand monitoring
• Detailed analysis of the competition
• Online reputation management
• Covers all popular social media platforms
• Help find the right influencers
• Sentiment, keyword, and hashtag analysis function

Pricing

BrandMentions is a free tool, and you can use it without any form of subscription. However, the results you get will be limited; if you're looking for detailed social media analysis, you can take out a paid subscription to BrandMentions, its parent platform.

Here's the breakdown of BrandMentions's paid plans:

• Growing business plan at $99/month
• Business plan at $299/month
• $499/month Business/Agency Plan

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5. Qualtrics

Qualtrics is an AI-based experience management platform that helps over 11,000 brands around the world manage the customer experience. By using this tool, you can conduct high-quality market research at a rapid pace.

Qualtrics meets all of your customer experience management needs from one place. Whether it's market segmentation, competitive benchmarking, or collecting customer feedback on new services and products, Qualtrics helps you do all that and more.

Through this platform, you can get detailed information on all aspects of market research. It uses advanced statistical methods to uncover details about your target audience. And you get all of that in a fraction of the time it takes to do the same thing with traditional methods.

Features

When it comes to features, Qualtrics ranks among the best market research tools. Whether you're looking to develop a marketing strategy or understand buying behavior, this is the platform to use.

Here is a list of the main features that Qualtrics offers:

• Market trend analysis
• Joint analysis to optimize the customer experience
• A/B testing for effective change management
• Online panel management
• Extensive advertising tests on key customer segments
• Fully optimized for all screen sizes
• On-demand access to millions of respondents
• Brand monitoring on online channels
• Academic research options

Pricing

Qualtrics does not publicly display its pricing plans for everyone. However, you can request a demo on the official website.

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6. Statista

Anyone who has ever done research online knows Statista. It is an online statistical data analysis portal that brings together market data from over 600 industries. The service is present in over 50 countries, which means you get a global perspective on data.

The tool's user interface is relatively simple. You go to the site, type in the subject or keyword you want to get statistics for, and the tool takes care of the rest. All data is presented in the form of blue graphs that are easy to understand.

There you can get market research data to create buyer personas, develop online questionnaires, and even for content marketing purposes. In short, if you're a marketer looking for reliable, research-backed statistics, Statista is the platform to go for.

Features

In terms of features, Statista has a no-nonsense approach. It provides users with a clutter-free interface and the result graphs are simple to understand. You also have a plethora of reporting tools at your disposal.

Here is a list of a few other key features offered by Statista:

• Detailed statistics on several sectors of activity
• Digital trend reports for major brands and businesses
• Downloadable data in multiple formats
• Related data and statistics
• Foresight marketing tools
• Infographics
• Global surveys

Pricing

Statista's pricing plans are spread over three levels, the first of which is completely free. With the free plan, you get access to basic statistics, and you can even download charts in PDF or PNG format.

For unlimited statistics and advanced features, subscribe to one of the paid plans:

• Single account plan at $39/month, billed annually.
• Project account for business solutions at $1950/30 days
• $700/month business account
• Business account at a personalized price
• Campus license at a personalized price

7. Tableau

Tableau is a visual data analysis platform that helps startups and established businesses make sense of complex data in a simplified way. With it, businesses can easily analyze critical data elements and derive critical information from them.

The tool allows you to collect and gather data from multiple sources such as Excel sheets, relational databases, and Google Analytics. You can then combine this data to create collective data sets that provide a more consistent picture of the market.

You can use Tableau to segment and analyze data based on a variety of criteria, including geography, demographics, and more. You can also create interactive visualizations to share with your target audience.

Features

Tableau uses a simple drag-and-drop interface to create reports and visualizations and requires little to no coding knowledge. It comes in multiple versions, such as Desktop, Server, and Online, and is also available on mobile.

Below is a list of the main features that Tableau offers:

• Data collection and aggregation without programming
• Simple transition between live data and extracted data
• Secure sharing and collaboration
• Fully optimised for mobile
• Easy integration of dashboards into applications like SharePoint and Salesforce.
• Unlimited number of data connectors (on-premise and in the cloud)
• Multiple levels of analysis granularity
• Dedicated customer service

Pricing

One of the interesting aspects of this software is that it does not provide prices for its products. Instead, Tableau pricing is based on user needs, and each plan includes all of the core features you need, from product upgrades to maintenance.

Tableau's pricing plans are divided into the following levels:

• Tableau Creator at $70/user/month
• Tableau Explorer at $35/user/month
• Tableau Viewer at $12/user/month

Tableau also offers data and server management add-ons at $5.50 and $3.00 per user per month. For Enterprise level plans, you'll need to contact the department for more details. All plans are billed annually.

What is market research?

Market research is an in-depth analysis of your target market that you need to do before launching a product or business. Inadequate market research is one of top reasons why new businesses fail to impose yourself.

If you don't have an appropriate study to support your products or services, you risk making mistakes in creating a suitable marketing strategy. Market research may be based on a number of factors such as census data, research reports, and data collected online.

Recapitulation

Whether you're a small business or a research firm trying to establish customer behavior models, market research tools can be your greatest asset. These programs save you the hassle of the process and allow you to get your work done efficiently.

If you want to conduct in-depth market research for your business, opt for a combination of the tools mentioned here:

• Typeform : The best way to create feedback forms
• ‍SurveyMonkey : The best solution for creating in-depth online surveys
• Google Trends : The best solution for keyword research
• BrandMentions : The best for real-time social media research
• Qualtrics : The best for AI-based experience management
• Statista : The best for statistical data analysis
• Tableau : The best for visual data analysis

Choose from the options above and start your market research.