Webflow vs WordPress : lequel est le meilleur pour votre projet ?

Choose between Webflow vs WordPress has become a real challenge for any site creator: entrepreneur, freelancer, SME, designer or marketer.

WordPress is used by everyone, regardless of skill levels, making it a very democratized solution for creating websites.

Both platforms are powerful, but their philosophy, costs, and learning curve are very different.

In 2025, WordPress remains the dominant CMS (more than 40% of the web runs on it), with unparalleled popularity, a colossal ecosystem of themes and plugins, and great ease of use for creating websites.

Webflow, on the other hand, is emerging as a platform for creating very visual no-code sites, designed for design, performance and maintenance reduction.

Handling and ease of use are major criteria in choosing between webflow and WordPress for your next website.

Webflow vs WordPress at a glance

Before going into detail, here is a Quick comparison to set the scene 👇

👉 Key idea:

• Webflow = visual experience, less technique on a daily basis.
• WordPress = maximum flexibility, but with more to set up and maintain.

Visual SaaS vs open-source CMS

Webflow: a platform for creating no-code sites, focused on design

Webflow is a SaaS platform for creating sites (Software as a Service) that combines visual editor, CMS, hosting and e-commerce.

You design your site in a visual editor where each element corresponds to clean HTML/CSS/JS generated in the background.

• Interface designed for designers and marketers.
• No-code web design: Webflow drag and drop system, interactions and advanced animations.
• Everything is centralized: hosting, performance, security, CDN.

The idea: you focus your energy on web design and content, Not on the technique.

WordPress: ultra-flexible open-source CMS... but to be assembled

WordPress is an open-source CMSe (content management system) that you install on a web hosting. It is used to create websites like: blogs, showcase sites, portfolios, media, e-commerce, intranets, etc.

• Total freedom : you choose host, theme, plugins.
• Huge WordPress community, thousands of tutorials and resources.
• Can become a real development platform (API, custom post types, custom fields...).

The idea: WordPress gives you the complete toolbox, but you have to assemble and maintain everything.

Ease of use

Webflow: intuitive for visuals, more technical for real beginners

For someone who is used to design tools (Figma, Adobe XD...), Webflow is often perceived as very logical:

• It all happens in a real-time visual interface.
• Classes, margins, flexbox, grid, etc., are visible in the UI.
• Webflow University offers very educational documentation and video tutorials.

But: Webflow directly exposes CSS concepts and HTML structure. For a beginner, The learning curve can be real.

WordPress: themes + page builders

With WordPress, customization is mainly based on:

• The theme (free or premium);
• Page builders (Elementor, Divi, Bricks, etc.);
• Plugins for advanced elements (forms, sliders, e-commerce, etc.).

We get enormous flexibility, but also:

• 🛑 Risk ofplugin stacking !
• Performances sometimes degraded ;
• Consistency of design who depends a lot on the starting choicesT.

Cost: Webflow vs WordPress (hosting, plugins, maintenance)

Both platforms may seem “cheap” at first, but the real cost depends on your usage. Here is a simplified view of orders of magnitude.

Webflow (Site plans, excluding promotions)

Webflow Site plans (to publish on a custom domain) revolve around:

👉 Advantages: hosting, CDN, SSL, backups, updates are included in this price.

WordPress costs (excluding custom development)

WordPress itself is free, but in general you will get:

• Domain name : 10—15 €/year.
• High-performance shared hosting: 5—20 €/month (or more depending on traffic).
• Premium theme: 50—100 € (single payment, sometimes annual).
• Premium plugins (SEO, forms, backup, security, e-commerce...): 50—300 €/year, according to your stack.
• Possible initial service (freelancer/agency) for configuration.

Comparative costs by scenario

👉 Cost conclusion:

• On small projects very simple, WordPress can be a bit cheaper if you optimize everything.
• On projects where you value the minimal maintenance And the performance without technical tuning, Webflow defends itself very well.

Performance, SEO, Security and Maintenance

Performance & SEO

• Webflow : optimized hosting, integrated CDN, compression, SSL, very good Core Web Vitals scores possible without optimizing plugins.
• WordPress :
  • Can be very efficient... if: good host, good theme, cache + image optimization, few heavy plugins...
  • Can also become slow with poorly optimized page builders or low-end hosting.

In terms of SEO optimization, both allow:

• Own URLs, title/meta tags, site map, redirects, etc.
• WordPress benefits from very mature tools like Yoast SEO, Rank Math, etc.
• Webflow offers clean integrated SEO settings and good management of content structures.

Safety & maintenance

• Webflow :
  • No core to update, no plugins to monitor.
  • Security, patches and infrastructure managed by the platform.
• WordPress :
  • Regular updates to the core, themes and plugins.
  • Wider attack surface, because WordPress is the No. 1 target for robots and opportunistic attacks.
  • Need to manage backups, security, hardening (firewall, login, etc.).

👉 If you hate technical maintenance, Webflow has a serious advantage.
👉 If you already have a team or a service provider that manages your sites, WordPress remains very manageable.

⚡ Limitations

Webflow

• ❌ Primitive e-commerce : No promo codes, no recurrence/subscriptions, no customer history, no multi-currency
• ❌ No easy export : Your data is “locked” in Webflow (no CMS export)
• ❌ Hidden additional costs : Localization, Optimize, Analyze = additional costs
• ❌ Slow support : 24-48h vs instant WordPress support

WordPress

• ❌ Constant maintenance : Updates, vulnerabilities, broken plugins
• ❌ Security risks : Each plugin is a potential gateway
• ❌ Variable performance : Slow by default, requires work to be fast
• ❌ Increasing complexity : As more and more plugins are added, it's a nightmare
• ❌ Hidden costs : Premium plugins, premium themes, support, maintenance
• ❌ Limited design : Even with page builders, create design Unique is difficult

🏁 Conclusion

Webflow and WordPress are not really competing. These are two solutions for two different types of projects.

Choose Webflow If:

• You are any type of user (honestly!)
• La performance and safety Are critical
• You want autonomy without technical maintenance
• You create portfolios, showcase sites, landing pages
• You want to integrate AI (MCP, Jasper, or an integrated generative AI) automation (n8n, Make, Zapier) in a simple way
• You want to benefit from the platform that always brings changes without additional costs

Choose WordPress if:

• You are technical and autonomous (otherwise keep in mind that you You won't be able to do everything yourself)
• You need extreme flexibility
• You have time to spend to take care of the updates yourself.
• You have a limited budget and time available (but Watch out for hidden costs that quickly make the bills expensive!
• Your project requires ultra-specific functionalities or custom development

Trend: Modern web agencies use Webflow for luxury projects and WordPress for complex/recurring projects. Freelancers are gradually switching to Webflow for profitability.

• If you prefer Webflow : Test the free plan (web...). Browse Webflow University. Consider a paid template to get started.
• If you are leaning towards WordPress : Install WordPress on a host like Kinsta (specialized). Choose a modern theme (Astra, Kadence). Install the essential plugins gradually (and get trained!)

The ideal platform exists: it is the one that corresponds to your project, your budget, and your skills. These two giants of The web will coexist for a long time, each excellent in their field.