Detailed Full Review of Ausha: All you need to know (2024)

What is Ausha?

Ausha is positioned as the first marketing platform specially designed for podcasts, offering a complete range of tools to launch, promote, and monetize a podcast show.

Here is an overview of the services offered by Ausha:

• Distribution : Simplified upload and sharing of your podcast on all dedicated platforms with one-click publication.
• Monetization : Robust tools to promote your show and generate revenue through a variety of monetization options.
• Intuitive dashboard : Get unlimited hosting, YouTube connection, social media management, and integrations like Smartplayer, newsletters, and websites.
• Advanced Audience Analysis : Understand your audience better with detailed analytics to optimize your content.
• Prestigious customers : Solid references with clients like Le Figaro, Libération, L'Équipe, as well as companies such as Décathlon, EDF, AXA, and BNP Paribas.
• Created by the iCREO Group : Launched in 2018 by digital audio experts, who are also the creators of RadioKing, a recognized platform for creating webradios.

Ausha is much more than just a hosting platform, it's a key partner for any podcaster looking to take their show to the next level.

Take advantage of Ausha's innovative tools to control and optimize the reach of your podcast.

Ausha Features

Ausha stands out as a podcast marketing platform by offering a variety of features designed to boost visibility, engagement and Podcast monetization.

Here's a detailed look at the key features Ausha offers to help podcasters reach their target audience and maximize their online impact.

1. Unlimited hosting

Ausha offers unlimited hosting that allows podcasters to:

• Upload an unlimited number of audio files each month of their podcast
• Add as many episodes that they want without worrying about space constraints.

Ausha eliminates traditional hosting barriers, providing complete freedom for content creators.

2. Broadcast distribution on multiple platforms

The platform facilitates the distribution of the audio file of your podcasts on:

• 14 major listening platforms, allowing for broad and effortless distribution (Apple podcasts, Google Podcast, Spotify, Alexa, etc.)
• Optimization of referencing podcasts on streaming apps for better visibility

Cross-platform broadcasting is crucial to reaching a diverse audience and maximizing the reach of the podcast.

3. Integrated tools

Ausha offers innovative promotional tools for:

• Publish and schedule posts on social media directly from the platform.
• Automatically turn episodes into YouTube videos, harnessing the power of the world's second largest search engine.

Ausha's promotional tools enable effective marketing across a variety of communication channels.

4. Interaction and Listener Engagement

Podcasters can improve interaction and engagement through:

• Adding markers in episodes to share useful information from their poecast
• Creating trailers to promote podcast episodes and attract new audiences.

These features make listening more interactive and encourage podcast audience engagement.

5. Notifications and Newsletters

Ausha facilitates communication with the podcast audience by:

• Sending automatic emails at the hearing during the publication of a new podcast episode
• CRM export for simplified management of podcast subscribers

Maintaining regular communication with the audience is crucial to building and maintaining engagement.

6. Advanced Audience Analysis

Ausha offers valuable audience insights through:

• Real-time statistics to assess the performance of podcast episodes
• Detailed audience data to understand listeners' behavior.

Audience analysis helps podcast creators optimize their content and better understand their audience.

7. SEO-Optimized Podcast Website

With Ausha, podcast creators benefit from a website optimized for:

• Improving visibility of the podcast in Google search results.
• Interact directly with the audience and promote other shows hosted on Ausha.

A dedicated website is a major asset for promoting and engaging with the podcast.

8. Automatic sharing

Ausha automates social media marketing with:

• Automatic publishing on social networks like Instagram when a new episode is released.
• Creating video clips to share to generate buzz around the episodes.

Ausha's social sharing features make podcast marketing more efficient and less time-consuming.

The features offered by Ausha are designed to provide a complete and effective solution for podcast creators, whether for distributing, promoting or analyzing their content.

Ausha Pricing

Ausha offers a range of pricing plans tailored to the needs and budgets of every podcast creator.

Each plan is designed to offer a comprehensive suite of tools to effectively launch, promote, and analyze podcasts.

Here is a detailed overview of the plans and features offered:

Ausha's pricing plans are designed to provide flexibility and adaptability, allowing each podcast creator to choose the plan that best meets their needs and goals.

Ausha Customer Support

Ausha actively supports its users in their podcast adventure thanks to a rich range of resources.

Whether you are a beginner or an experienced podcaster, the platform provides you with everything you need to make your podcast a success.

One of the best resources is the Ausha Club, a subscriber-only community space that allows podcasters to help each other.

Below is an overview of the resources offered:

blog : Discover educational articles about best practices and current trends in the podcast industry

Ebooks : Download comprehensive guides on various aspects for offline reading.

Patterns : Use script templates and blueprints to structure and organize your podcast content

Webinars : Take part in interactive sessions with experts and ask questions live.

Academy : Take structured courses and progress at your own pace.

Podcasts : Listen to discussions with experts and successful podcasters on a variety of related topics

Videos : Watch video tutorials on using the Ausha platform and learn about key features and best practices.

In summary, Ausha's customer support is designed to educate, inspire, and support users at every stage of their journey, making Ausha a user-friendly and rewarding platform.

Alternatives to Ausha

Choosing a podcasting platform can significantly impact the success of your show.

Ausha is a great option with a wide range of features, however, there are other platforms that are worth looking into.

Here are some notable alternatives to Ausha:

1. Anchor

Anchor is an accessible platform that particularly appeals to novices thanks to its free use.

Features

Gratuity : No upfront costs, ideal for beginners.

Monetization : Early monetization opportunities, allowing podcasters to explore revenue opportunities.

Rates

• Gratuit : The use of the platform is completely free.

By opting for Anchor, novices can get started with no upfront investment while exploring monetization opportunities.

2. Podbean

Podbean is known for its robust monetization tools, making podcast monetization accessible and effective.

Features

Monetization : Integrated advertising marketplace that makes it easy to monetize your podcast.

Varied Rate Plans : Various pricing plans adapted to different needs and budgets.

Rates

• Basic : Free
• Unlimited Audio : $9/month
• Unlimited Plus : $29/month
• Business : $99/month

With Podbean, the function to monetize your content is facilitated thanks to its integrated advertising market.

3. Transistor

Transistor is appreciated for its reliability and detailed analytics, ideal for podcasters who want to analyze and improve their performance.

Features

Reliable : The hosting is high quality with detailed analytics to monitor the performance of your podcast media.

Distribution Large : Distribution across all major platforms, expanding your reach.

Rates

• Starter : $19/month
• Professional : $49/month
• Business : $99/month

Transistor is distinguished by reliable hosting and its analytics, which is essential for podcasters looking to optimize their performance.

These Ausha alternatives may be a better fit for your specific podcasting needs. It is essential to carefully assess your priorities before making your final choice.

Detailed Guide: Getting Started with Ausha

Starting with Ausha is a smart choice for all enthusiasts.

This comprehensive platform offers robust features that make it easy to manage, distribute, and monetise your podcasts.

Here's a step-by-step guide to getting started with Ausha.

Step 1: Account creation

The excitement starts here, where you'll be creating your own space in the podcasting universe with Ausha.

It's the first step toward creating epic podcasts for everyone.

• Go to the site Ausha.
• Click on “Create an account” and follow the instructions to set up your access and use.

Now you have your own space to express your ideas.

Step 2: Setting Up Your Podcast

Setting up your podcast is like painting a blank canvas.

This is where you give your podcast a name and an identity.

• Once logged in, click “Add a Podcast” and fill in the requested information like the title, description, and category of your podcast.
• Upload your podcast cover image.

With your podcast now set up, you're ready to fill it with engaging episodes that will resonate with your audience.

Step 3: Add Episodes

Adding episodes is the core of your podcasting journey.

Each episode is a chance to share your thoughts, stories, and ideas.

• In the dashboard, click “Add an episode.”
• Upload your audio file and fill in information like title, description, and tags.

You've now added flavor to your podcast with your first few episodes. The adventure has only just begun!

Step 4: Distribution

Distribution is the bridge between your content and your listeners.

This is where you share your work.

• Ausha offers simplified distribution on multiple platforms like Spotify, Apple Podcasts, and Google Podcasts.
• Follow the instructions on the distribution page to submit your podcast to the various platforms.

With your podcast now available on multiple platforms, the audience awaits you!

Step 5: Monetization

Monetization is a rewarding step that can turn your passion into a lucrative business.

• Explore monetization options Ausha offers, such as partnerships with advertisers.
• Set up your monetization preferences in your account settings.

Now, with a few monetization options in place, you're on your way to turning your passion into a profitable business.

Step 6: Analysis and Optimization

Analysis and optimization are crucial to understand your audience and to continuously improve your podcast.

• Use the statistics provided by Ausha to analyze the performance of your podcast.
• Identify areas for improvement and optimize your content accordingly.

With the insights gained, you are now better equipped to improve and optimize your content, ensuring continued growth.

Step 7: Promotion

Marketing is the art of attracting more ears to your podcast.

This is where you expand your audience and create a buzz around your content.

• Use the tools Ausha provides to share your podcast on social networks like Instagram.
• Create video clips to promote your podcast and attract more listeners.

With effective marketing, your podcast could reach new heights and captivate even more listeners.

Step 8: Interacting with the Community

Interacting with the community is the essence of podcasting.

This is where you build lasting relationships with your listeners.

• Respond to feedback and messages from your listeners to create an engaged community.
• Encourage discussions and sharing around your podcast to make it grow.

Interacting with your community is not only rewarding, but it also creates a base of loyal listeners who will be there for each new episode.

‍

Getting started with Ausha is a simple and straightforward process that opens the door to a world of possibilities in this field.

With powerful hosting toolsT, distribution, monetization, and analytics, Ausha is a solid choice for any serious podcaster.

Final review

Ausha introduces herself as a complete and well-done podcast platform, equipped with a multitude of features designed to simplify the process for users.

From hosting to distribution, to podcast promotion and monetization, Ausha offers a suite of tools that covers all the bases.

The educational resources provided are a big plus, offering podcasters a chance to learn and improve continuously.

However, it's always good to consider the alternatives and choose a platform that best fits your specific needs and goals.