GoHighLevel is establishing itself as one of the all-in-one CRM and marketing solutions preferred by agencies.
With 1.2 million users and a growth of 55% since 2024, this no-code platform combines lead generation, multi-channel automation, campaign management and sales tools in a single dashboard.
What is HighLevel?
HighLevel is an all-in-one marketing and customer management, launched in 2018 by Shaun Clark, Varun Vairavan and Robin Alex.
This application is primarily aimed at marketing agencies, consultants, and small businesses looking for a comprehensive tool to optimize their operations.
In order to achieve this, she bet on a complete all-in-one tool: this includes a CRM, marketing automation features, lead management, as well as a tool for creating and managing sites and websites as central elements of the digital strategy, serving as an online showcase and as the center of the company's digital presence.
It also offers tools for online booking, subscriber management and sales pipeline management, thus covering the entire customer journey.
📈 HighLevel en chiffres — Statistiques et impact global (2025)
📊 Indicateur
🌍 Valeur
💡 Description
Clients
60 000+
Agences, freelances et entreprises utilisant la plateforme pour automatiser leurs ventes et leur marketing.
Entreprises servies
1,4 million
PME, agences locales et grandes marques gérées via des comptes clients HighLevel.
Leads générés
622 millions
Prospects capturés via funnels, formulaires et campagnes automatisées depuis 2018.
Conversations facilitées
14,7 milliards
Messages échangés sur SMS, WhatsApp, email, et chatbots intégrés à la plateforme.
📅 Données actualisées 2025 — HighLevel confirme sa position de leader mondial des plateformes d’automatisation marketing tout-en-un.
Since its launch, HighLevel has experienced impressive growth:
Over 60,000 customers
1.4 million businesses served worldwide
HighLevel generated 622 million leads and facilitated no less than 14.7 billion conversations between businesses and customers.
By combining a suite of powerful tools with a results-based approach, HighLevel has established itself as a major player in the field of digital marketing and customer management.
Who is GoHighLevel for?
The platform is tailor-made for marketing agencies, freelancers and small businesses who want to manage several customers or campaigns in a single space. It offers a white label system for agencies that want to offer their own solution under their logo.
GoHighLevel Features
Category
Features
Advanced CRM
Unlimited contact management with advanced segmentation (50+ criteria) ★★★★★
Visual pipeline with customizable stages (discovery → closing) ★★★★★
Real-time analytics: conversion rates, ROI, team performance ★★★★☆
Omnichannel Automation
Intelligent sequencers: automatic sending of emails/SMS/calls ★★★★★
Integrated calendar with Google Calendar & Outlook synchronization ★★★★☆
Multichannel chat: WhatsApp, Messenger, SMS, and emails managed on a single interface ★★★★★
Digital Marketing
Website/funnel builder: 200+ SEO-optimized templates with native A/B testing ★★★★★
Automated ads: creation and management of Facebook/Google Ads campaigns ★★★★☆
Reputation tools: collection and analysis of reviews from Google, Facebook, Yelp ★★★★☆
Agency-Specific Features
Full white-label solution with custom domain and dedicated mobile app ★★★★★
Snapshots: one-click cloning of funnels/CRM/settings ★★★★☆
Client dashboard with limited access to relevant data ★★★★☆
Third-Party Integrations
Connectivity with Zapier, Stripe, Google Analytics, and more ★★★★★
Customer review management and online reputation tracking ★★★★☆
Integrated calendars with automatic reminders ★★★★☆
How does Go HighLevel help agencies and businesses in lead generation and management?
Go HighLevel excels at capturing and managing leads thanks to a suite of integrated tools:
Capture Forms : Integrate forms on your pages to collect essential information.
Landing Pages and Sales Channels : Create personalized paths for GLeads to conversion guide.
Smart automations : Follow leads with automatic sequences (emails, SMS, calls) based on their behavior.
Centralized CRM : Store and analyze all lead and customer data in one place for accurate tracking.
Whether you are an agency managing dozens of customers or an autonomous business looking to optimize its conversions, Go HighLevel helps you turn your prospects into customers more effectively.
GoHighLevel vs ClickFunnels vs HubSpot Comparison
Criteria
GoHighLevel
ClickFunnels
HubSpot
Monthly Price
$97 - $497
$127 - $2,497
$800 - $3,200
Integrated CRM
★★★★★
★★☆☆☆
★★★★★
Funnels
150+ templates
300+ templates
Separate modules
White-label
Unlimited (Pro)
Paid (+$199/month)
Not available
Support
Chat + phone
Chat only
Chat + onboarding
Automations
Advanced workflows with AI ★★★★★
Basic automations ★★★☆☆
Full automation + AI ★★★★★
SEO
Basic optimization ★★★☆☆
Very limited ★★☆☆☆
Advanced SEO and integrated tools ★★★★★
Integrations
Zapier, Stripe, Twilio, Facebook Ads
Stripe, PayPal, ActiveCampaign
Salesforce, Gmail, Slack, Ads
Free Trial
14 days
14 days
Not available
Source: BloggingX (2025), study on 600 digital agencies
Advantages offers an all-in-one solution compared to using multiple separate platforms?
Opting for a single platform like Go HighLevel means saying goodbye to the chaos of scattered tools. Here's why:
Centralization : CRM, email marketing, Sales Funnels... everything is grouped together in a single interface.
Cost reduction : No more multiple subscriptions and integration fees between platforms.
Time saver : Less time switching from one tool to another, More Time for Your Customers or Your Business.
Data consistency : All your information is synchronized, avoiding errors and duplicates.
In short, Go HighLevel improves the efficiency, profitability and simplicity of your marketing operations.
Pricing
Plan
Pricing
Key Features
Agency Starter
$97/month
Unlimited contacts, sales funnels, and pages ★★★★☆
Integrated CRM with basic email marketing and automations ★★★☆☆
Ideal for small agencies and businesses just starting out ★★★☆☆
Agency Unlimited
$297/month
Everything from the Starter plan + white-labeling (custom branding) ★★★★★
Multi-account management for agencies with multiple clients ★★★★★
Premium integrations with tools like Zapier ★★★★☆
Perfect for agencies looking to scale or resell the platform ★★★★★
Free Trial
14 days
Available on both plans to test before committing ★★★★★
Conclusion: Who is GoHighLevel for?
Go HighLevel is not just a tool, it's a Revolution for Agencies and Businesses seeking to centralize their marketing efforts. With its powerful CRM, multi-channel automations, sales funnels, and white labeling opportunities, it offers unparalleled efficiency and unique profitability potential. Add to that a dynamic user community to inspire you and a 14 Day Free Trial To convince you: Go HighLevel deserves your attention.
Updated in February 2025 — Sources: BloggingX, SupplyGem, The One Technologies
TikTok, Facebook Messenger and Instagram for social networks
QuickBooks for billing and accounting management
This flexible approach allows you to extend HighLevel's capabilities according to your specific needs.
Critical review: The wide range of integrations is a major asset of HighLevel. However, some integrations may require complex initial configuration.
SMS and email campaigns
HighLevel excels in direct communication with your prospects and customers.
The platform offers powerful tools for creating and managing large-scale SMS and email campaigns.
Key features:
Advanced message personalization
Precise audience segmentation
Detailed campaign performance analysis
Bulk SMS sending can quickly generate qualified leads, while email campaigns allow you to nurture these leads with relevant content.
Critical review: SMS and email campaigns are easy to set up and execute. However, costs associated with sending SMS can add up quickly for large campaigns on HighLevel.
Integrated artificial intelligence
HighLevel's AI adds an extra dimension to your marketing campaigns. It enables you to automate and optimize conversations with prospects, improving your conversion rates.
Here's what that includes in HighLevel:
Automated conversation management
Advanced message personalization
Optimized sending times
HighLevel's AI analyzes user behaviors to continuously refine your marketing strategies.
Critical review: AI integration is an innovative feature that can greatly improve campaign effectiveness. However, some users may find it challenging to strike the right balance between automation and personal touch.
Final Review
Despite these considerations, HighLevel offers excellent value for money, particularly attractive for web agencies managing multiple clients.
It's a powerful tool that, when properly mastered, can significantly transform the effectiveness of digital marketing strategies.
HighLevel stands out as a robust all-in-one solution for digital marketing. Its strength lies in its ability to centralize various marketing operations within a single platform, offering a comprehensive suite of integrated tools.
Advanced automation of marketing processes and the flexibility provided by numerous integrations make it a particularly attractive tool.
However, users should be prepared to face a potentially steep initial learning curve and monitor SMS campaign costs.
Despite some occasional bugs reported, HighLevel offers excellent value for money, especially for agencies managing multiple clients.
When properly mastered, this tool can significantly transform the effectiveness of digital marketing strategies, making it a smart choice for professionals looking to optimize their marketing operations.
Plus, it offers a 14-day risk-free trial, which can be a good opportunity to see if it suits you compared to other platforms.
FAQ
Does HighLevel offer a free trial?
Absolutely! HighLevel offers a 14-day free trial. It's the perfect opportunity to test all the services and see if the platform meets your needs before committing.
Are automations customizable?
Absolutely. Automation workflows are fully flexible. You can create custom email and SMS marketing sequences tailored to your specific marketing strategy on your websites.
What integrations are available in HighLevel?
HighLevel integrates with a wide range of third-party tools. Popular integrations include Zapier, Google My Business, and Facebook Ads. This flexibility allows you to effectively centralize your marketing operations.
What is GoHighLevel's reputation management system?
The Reputation Management module allows you to manage customer reviews on platforms like Google My Business directly from your GoHighLevel dashboard. You can automate review requests via SMS or email, respond to comments without leaving the platform, and track your average rating, trends, and overall satisfaction. This improves your website's local visibility and strengthens prospect trust.
Why is a CRM like GoHighLevel essential for businesses?
A centralized CRM with good user experience is crucial for tracking prospects, managing customers, and automating marketing tasks. GoHighLevel helps agencies and freelancers track the entire sales cycle, from first contact to retention. It's a major asset for maintaining strong customer relationships and staying competitive in a saturated market.
What are the calendar and appointment scheduling features?
The intelligent Calendar feature automates appointment bookings, confirmations, and reminders via email or SMS. Clients can book themselves via an online link, while GoHighLevel handles automatic reminders and rescheduling if needed—a considerable time-saver for sales and service teams.
What limitations or considerations should you know about?
GoHighLevel is a very comprehensive tool, which means a sometimes steep learning curve for beginners. Its interface (in English) and initial pricing may seem high for micro-businesses. However, users report high productivity and notable simplification of marketing management once the platform is mastered.
What do GoHighLevel users say?
Online reviews are generally very positive. The platform gets an average rating of 4.9/5 on TrustPilot, and users highlight the interface's user-friendliness, pre-built campaign templates, and time saved daily through automation. Many describe it as a true "game-changer" for modern agencies.
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