Lemlist : Full Review, Testing, and Presentation (2024)

What is LemList?

Lemlist Is a cold email tool and email automation that allows you to reach your target audience and present your business to them.

Cold emails are generally boring and tend to sound monotonous or written by robots.

This is why personalization is one of the main characteristics to look for in a cold prospecting tool.

And no, it's not just about addressing the prospect by name. You can automate this part of cold emails in just about any autoresponder. Creating an email template that can be customized to the point of making it look like it was created for each particular lead can be a bit difficult.

This is exactly what makes Lemlist different from other prospecting tools. Thanks to a simple, but extremely effective function - the possibility of adding dynamic images to your emails - Lemlist allows you to make each cold email unique.

This lead generation tool can be used to change that. If you want to send emails that get actually replies and getting out of the spam box, then Lemlist might be the tool you need.

These are the main characteristics of LemList :

1. Email deliverability
2. Email personalization
3. Automated campaign sequences
4. follow-up emails
5. Integrations

Features

The characteristics of Lemlist can be divided into the following categories:

1. Deliverability
2. Customization
3. Automation
4. Followed
5. Integrations

In all of these categories, Lemlist covers everything you would expect from email marketing software.

1. Deliverability

When sending cold emails, one of the biggest concerns is that your emails never reach the recipient's inbox. One Return Path study shows that over 20% of cold emails sent from new accounts never make it to prospects' inboxes.

In other words, you can't start sending hundreds of cold emails right off the bat. You should start small and gradually increase the number of emails you send each day. Another good way to “warm up” your email address is to receive and respond to emails.

Lemlist allows you to accomplish this task with ease, thanks to the automatic preparation of emails.

You can activate the “lemwarm” function by going to the “Settings” section and selecting “Email Warmup”.

The tool's “lemwarm” function allows you to define the number of emails you want to send, as well as enter the value of the daily progress increment. For example, you can start with ten emails and ask the tool to increase that number to five emails per day. If you use an existing, active email address instead of creating a new one, you can start with 100 emails and increase that number by 50 per day.

Another advantage of the “lemwarm” function is that it connects you with other Lemlist users who have also activated it.. The tool is connected to a server from which it sends and responds to automatic emails between you and other users, which allows your email address to be heated fairly quickly.

Besides warming up your email address, Lemlist also shows you where your emails end up. The data is presented on a color-coded chart, so you can get an idea of how your campaign is performing at a glance.

From the tool's dashboard, you can also click on one of the emojis and a side menu will appear, showing you recent activity for emails opened, clicked, answered, and returned, as well as those that generated interest or caused a prospect to be excluded.

Lemlist Activity Dashboard

If you want, you can also manually test the emails you send. You can ask Lemlist to send a test email to your email address, so you can see exactly where it ends up. The tool will also provide you with suggestions to help you improve your sender score and escape the spam folder.

2. Customization

That's where Lemlist really shines.

This tool allows you to fully personalize your cold emails by adding:

• text,
• dynamic images
• and even clickable video thumbnails.

It's a great way to bring out your cold emails, boost engagement, and get clicks.

Most people send generic cold emails that are exactly the same for every lead. The only thing that changes is the name of the prospect in the opening line. With Lemlist, you have a lot more options at your disposal.

Lemlist allows you to take advantage of liquid syntax and rotation syntax to automate entire sentences or even paragraphs, add specific filters, and introduce random variations in your emails to make them more unique and help you get the prospect's attention.

When creating emails in Lemlist, you can choose between one of the built-in templates or write a new email from scratch. We highly recommend that you check out the 35+ templates offered by the tool, as they will show you what you can do with the tool and give you ideas for your campaign.

Here is an example from the tool that shows one of the possible creative uses of dynamic images.

The idea behind these dynamic images is that you can personalize them for each prospect. In the screenshot above, you can see that the ideas are not actually written on the board. However, that doesn't mean you have to write them down manually for each lead.

You can set up the tool to retrieve the company name for each recipient, as well as to create a list of reasons, pain points, or solutions that Lemlist can retrieve and add to the images in each email. This is just one example, but the principle is the same if you want to use screenshots, company logos, emojis, or any other image that might catch their attention.

Lemlist also allows you to add clickable video thumbnails to your cold emails. That said, this feature isn't as mind-blowing as we initially thought. It does not allow you to embed the video in the email, but rather to attack the link to the image. In other words, you need to create the thumbnail yourself - find an image, download the YouTube play button in PNG format and add it to the image, and then add the link to an existing video.

It's a bit of extra work that could generate a ton of clicks. After all, we all love videos. If you have great videos on your channel and want to generate YouTube traffic with your cold emails, we highly recommend taking advantage of this feature.

Before sending the emails, you can also select the “Manual Review” option to personalize individual emails for specific prospects if you want to make the emails even more personalized.

3. Automation

When planning your prospecting campaigns, you want to have maximum flexibility.

It's not enough to choose a time of day for the tool to send emails to all of your prospects at the same time. The time you send emails can have a big impact on your delivery capacity, so it's always good to have the opportunity to experience different times.

That's exactly what Lemlist offers! When you access the programming portion of your campaign, you have the option of selecting a time slot, for example between 9 a.m. and 6 p.m. Lemlist will then use its sending algorithm to test different times and adapt its sending models according to the results.

You can also check the days you want to send the emails to, as well as the maximum number of “future friends” - the term Lemlist uses to refer to prospects - who will receive the emails.

By setting the maximum number of recipients, you can create multiple calendars and test different times, or send different campaigns at different times. You can also set the time between the first email and the follow-up emails to prevent your emails from appearing to be spam and to ensure that you don't annoy your prospects by constantly appearing in their inboxes.

Email Tracking

Lemlist allows you to create automated email sequences, in order to be able to relaunch your prospects after sending the initial prospecting email. You can personalize each email in the sequence, change the order of the emails, and add or remove emails at any time.

The tool also allows you to save your most effective emails as templates for later use. Another option offered by Lemlist is to define conditions for removing prospects from a sequence. For example, if a lead clicks a link or replies to an email, the tool can remove their email address from the sequence.

This function is useful because you don't want to keep spamming them with follow-up emails if they have already converted or performed a desired action. The tool alerts you immediately when the criteria are met, so you can take over and manually contact your prospect.

The only thing missing is the ability to forward a lead to a different email sequence once they click a link or respond to your email.

This problem is alleviated somewhat by the fact that Lemlist you allows you to create dynamic landing pages and include links to them in your cold emails. You can embed videos on these landing pages or invite prospects to make an appointment with your business.

You can also include links to your existing landing and product pages in emails. Note that unless they sign up or make a purchase, you'll need to manually add their email address to your autoresponder if you want to start sending them more promotional emails.

4. Lemwarm

Lemwarm is a very popular Lemlist feature that will help you improve deliverability. When cold emails are non-personalized, the body of the email remains the same. That means the same email is sent to thousands of people. Email providers like Gmail block this volume of emails and filter them out of spam. The computer server that sent these emails is placed on the Google blacklist and all future emails from that server and this particular email address are automatically filtered out of spam.

Tools like Lemwarm try to improve the reputation of the computer server and the email address used. Lemwarm sends emails from the blacklisted server to a selected group of recipients. Spam emails are then marked as “not spam” and moved to the main inbox. The number of recipients is counted in hundreds or even thousands. When messages are marked as not spam on such a scale, Gmail, Outlook, and other email providers are led to believe that the blacklisted server is no longer sending spam. Within a few weeks, as messages are marked as not spam, the server's reputation improves and it is removed from the blacklist.

If emails are personalized from the start, each email will be unique. So you won't need Lemwarm anymore. However, if you have email deliverability issues, Lemwarm is here to help. It is also recommended that you use Lemwarm for new email addresses and servers to improve their reputation with email providers.

5. Customized subject and content

Lemlist allows you to develop a strong bond with your prospects by helping you create personalized emails based on what the prospect likes or dislikes. Lemlist even allows you to create custom images, videos, and landing pages so that your customers can identify with your content. If you want to create beautiful personalized emails and personalized images and videos, you should definitely opt for Lemlist. However, Lemlist has limited customization options that we'll cover toward the end.

6. Automated email tracking

This prospecting software now makes it easy to follow up on your first emails. Your prospect may not respond to your email because they are busy, forgot to type their response, or your email got lost in the hundreds of emails they receive daily. So it makes sense to follow up on your first emails. Lemlist can do this automatically for you, sending personalized follow-up emails to your audience without losing the human touch.

7. Audience segmentation

This tool allows you to divide your customers into specific groups and send them tailor-made emails. It will allow you to have a better connection with your audience.

8. Chrome extension

If you find a prospect on LinkedIn, you can import them into Lemlist and reach out to them. Simply install the Lemlist Google Chrome extension, and Lemlist will take care of everything else, including sending personalized messages and following up in case of non-response.

9. Integrations

Lemlist integrates with numerous applications, allowing you to use it in conjunction with your favorite tools.

As for CRMs, you can connect your Lemlist account to Salesforce, HubSpot and Pipedrive.

Lemlist also integrates with the following lead generation tools:

• Uplead
• Dropcontact
• LeadFuze
• Bouncer
• Bounce

You can also connect your Lemlist account to Zapier, to get quick access to all of your favorite apps.

You can see the full list of Lemlist integrations here.

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In addition, Lemlist integrates perfectly with these professional tools:

• CRM'S: Salesforce, Hubspot, Pipedrive, and Axonaut.
• B2B lead generation tools : Drop Contract, Uplead, LeadFuze, Bouncer, DeBounce, and Leadcamp.
• Growth tools: Phantombuster, Albacross, Aircall, Droyd, Pabbly Connect, and Salesmsg.
• Business communication tool : Slack.
• Automation tool : Paper.

You can connect Lemlist to Slack, Google Drive, Facebook Ads, LinkedIn Ads, ClickFunnels, Asana, Trello, and more through Zapier.

Two supported triggers and twelve supported actions are listed on Zapier. These supported triggers and actions focus on tracking activity, allowing you to be informed of the latest activities related to your target audience.

Triggers

• New activity : This trigger will let you know about any recent activity that has occurred. It could be a notification that an email has been sent or that someone has recently visited your LinkedIn.
• Recipient unsubscribed : Notifies you about any recipients who have unsubscribed from your email subscription list. This information can help you understand how effective your email marketing is in retaining existing customers.

Actions

• Mark a prospect from all campaigns as interested: This action will allow you to mark the target audience for all selected campaigns. It will allow you to send emails and engage with the desired audience, resulting in a more effective sales campaign.
• Mark a campaign prospect as interested: The results are the same as shown above; the only difference is that this action allows you to select a target audience for a selected campaign.
• Add a lead to a campaign: This action allows you to add a target audience to any campaign.
• Suspend contacts from all campaigns: This feature allows you to pause interactions with the target audience in all campaigns.
• Take a look at all the campaigns: Causes the previously stated action to be cancelled.
• Remove a lead from a campaign: This feature allows you to remove any target audience from a campaign. This action gives you the opportunity to correct any mistakes made during the prior selection of a target audience.
• Remove a lead from the unsubscribe list: Helps bring back a prospect who was placed in the unsubscribe list.
• Stop sending emails to a lead in a campaign: This gives you the right to stop sending emails to a given target audience in a campaign.
• Add the recipient to the unsubscribe list: This action allows you to place recipients who do not respond to your request into the list of unsubscribed persons.
• Update the prospects of a campaign: It will allow you to add to the target audience previously selected for a campaign.
• Looking for prospects: This action gives you the freedom to search for any target audience of a campaign.
• Find or create a track: Helps identify the target audience for a given campaign.

You can always consult the Lemlist Zapier listing page for additional information about supported triggers and actions.

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Ease of use

The editor LemList is a feature that allows you to create and launch new awareness campaigns. The other tabs take you to tasks, reports, and email warm-ups that help you plan and improve your campaigns.

But most of the actions take place in the editor dashboard.

LemList has a very fun, cheerful and interactive interface. She doesn't look very formal or uninteresting. That's what struck me about this tool.

Take a look for yourself:

When you start the initial stages of setting up your campaign, you'll be asked to include campaign emojis.

Out of all the email outreach tools I've looked at, this is the first time I've seen this option.

It really shows the type of approach taken by LemList in terms of subject awareness-raising campaigns by email. Instead of being as formal as possible, you can use emojis to create a more friendly, interactive impression with prospects.

In any case, that's the impression I have of LemList right now!

Take a look at the emoji options for a second:

You have an “emoji menu” varied to choose from. You can even categorize your emojis based on skin color to reach your target audience.

These are the brown skin emojis:

These are the white emojis:

These are the neutral emojis:

I took the time to highlight these features because it's quite rare to find them in other email outreach tools. The type of emojis you use when reaching out to prospects can really have an impact on how the message is received.

If used properly, creatively and sensitively, emojis can significantly improve the perception of a boring sentence.

But of course, there are those who prefer to take a more formal approach to email outreach, and that's fine. However, a small change would be welcome!

So, back to the campaigns...

The process of developing an email awareness campaign is divided into 5 main steps.

These steps are all fairly simple, but I'm going to walk you through each one so you can get the most out of the experience. LemList.

Leads

There are three ways to add leads to your sales funnel.

1. Manually enter contact information
2. Loading contact information via a CSV file
3. Import contact information from an existing campaign (on LEMlist)
4. Importing contact information via an API
5. Create a form for prospects to fill out their contact information.

All of your leads are neatly organized in your dashboard once you've finished adding their contact information.

To facilitate access, you can filter your leads based on their engagement and activity.

When looking for tracks, you click the “all” button to find filters to use.

Here are the available filters:

1. Imported
2. Digitized
3. Skipped
4. Revision:
5. Sent
6. Open
7. Click on
8. Answer:
9. Not interested
10. Interested
11. Bounce
12. Stranded
13. Not registered

With such a wide range of filters available, you'll find the tracks you're looking for in no time. You will also manage your tracks much better this way.

Sequences

You can create sequences for different types of campaigns. LemList offers several types of models for you to choose from.

Here are the campaign options:

1. Inspirations by email
2. Blank emails
3. Phone calls
4. Manual tasks
5. LinkedIn visits
6. LinkedIn by invitation only
7. LinkedIn posts
8. API calls

For this review, I'm going to focus on email inspirations to see what LemList offer for email marketing campaigns.

All email templates are organized on this dashboard. You can scroll through the various email template options in the right column.

It's interesting to note that all of the email templates in LemList include images. This could be explained by the fact that this tool promotes engagement and a better connection with your prospects.

Here is an example:

You can delete the image if you want to replace it with another one. Or you can choose not to use an image at all. It all depends on how you approach email prospecting.

In the right column of your sequence dashboard, you can specify how many days between each stage your emails should be deferred.

Once you've finished preparing your email copy, you can start scheduling your campaign.

LemList offers several time zone models that save you a lot of time by eliminating the need to manually set time zone settings.

Once all of this is over, the last thing that LemList allows you to do before launching is to specify when to stop a campaign.

You can stop sending emails when your track:

1. Replies to a message
2. Clicks on a link
3. Open an email

In addition to these options, you can also specify whether or not you want each email to be tracked. Each email can be the subject of a follow-up of openings and link clicks.

You can also choose the option to automatically create a task when a prospect replies to an email or clicks on a link.

These various options really help improve your campaign before it officially launches.

Pricing

Lemlist offers monthly and annual payments. If you're not sure whether you should invest in Lemlist or not, you can always try their 14-day free trial.

If you decide to invest in Lemlist, here are the following options you can choose from:

Warming up emails

• Monthly payment: $29/ per month
• Annual payment: $25/ per month
• Characteristics: Automatic sending of personalized emails to all Lemlist users. Personalization ensures that the email is relevant to the recipient and reduces the risk of the email ending up in spam.

Email awareness

• Monthly payment: $59/ per user per month
• Annual payment: $50/per user per month
• Characteristics: This option allows you to run personalized cold email campaigns on a large scale and offers all the features mentioned in “Email Warm-up.”

Sales commitment

• Monthly payment: $99/ per user per month
• Annual payment: $83/ per user per month
• Characteristics: Helps you run successful sales campaigns with cold emails, cold calls, and an integrated LinkedIn workflow. It also offers all of the features mentioned in “Email Outreach.”

The price of the services offered by Lemlist shows that the company is ready to meet the needs of all businesses, from SMEs to large corporations. If you are a small business looking to increase your customer base, the “Email Warm-up” option is the best option for you.

However, if you are the head of a large company, you should be interested in the “Sales Engagement” option, which will help you optimize your next sales campaign.

Alternatives to LemList

Here is a list of the best options on the market if you don't want to go with Lemlist:

1. Reply.io.

Reply.io is a fantastic prospecting tool that handles email marketing, email search, Whatsapp messaging, and phone calls.

The AI-powered email marketing platform allows customers to automate a variety of sales activities.

Thanks to its simple user interface, most users consider Reply.io to be much easier to use than Lemlist.

2. Saleshandy.

Saleshandy is a platform for helping with sales and sending cold emails that allows mass marketing.

This application is packed with features designed to automate various time-consuming procedures and help your brand reach its goals on time. The price gap between Saleshandy and Lemlist is what sets them apart.

Most of the services provided by Lemlist and Saleshandy are virtually the same, but Saleshandy provides these functions at a significantly lower cost.

3. Woodpecker.co

Woodpecker is a cold email tool designed to connect B2B businesses with prospects. It is a popular email marketing tool.

Woodpecker allows emails to be personalized and sequenced to ensure high deliverability rates.

What sets Woodpecker apart from Lemlist is its built-in email authentication and validation mechanism, which ensures that the email is delivered to the intended recipient.

FAQs

How do you warm up an email list?

1. Use Lemlist's cold email templates to create your emails.
2. Then set the desired warm-up speed and click the start button.

How many emails can Lemlist send?

During the free trial, you're limited to 50 emails per day. Check out Lemlist pricing and integrations to find out what you're looking for in your upgrade.

How do I analyze leads on Lemlist?

Lemlist has an analytics section that includes the status of your prospects and the progress of your emails. From reviewing your leads, you can perform automated actions, which is an advantage of Lemlist over Mailchimp.

How do you use Lemlist?

Lemlist is a software for sending cold emails that allows you to contact prospects on several channels. A Lemlist review can show you if this tool is right for you, but it's best to start with the Lemlist free trial.

Final Verdict

The pros outweigh the cons here!

LemList is a really interesting platform to use. And it could inspire you to make your campaigns as engaging and interactive as possible.

The final verdict is as follows: LemList scores 97%.