Detailed Full Review of Loomly: All you need to know (2024)

What is Loomly?

Loomly is a social media management software designed to help digital marketing professionals, businesses, managers, and content creators optimize their online presence.

Here are a few key things to know about Loomly software:

• All-in-one platform: Loomly software provides an integrated solution for planning, creating, managing, and optimizing posts on various social media (Facebook, Twitter, Instagram, Pinterest, Google My Business, etc.).
• Collaboration tools: Loomly facilitates team collaboration by offering features for reviewing, approving, and commenting on content.
• Content calendar: The application offers an intuitive content calendar, allowing you to view, schedule, and track upcoming posts.
• Publishing Idea Generator: Loomly suggests post ideas based on current events, Twitter trends, and social media best practices, which are especially helpful in maintaining a steady flow of content.
• Performance analysis: With its analysis tools, Loomly allows users to measure the effectiveness of their social media strategies and adjust their approaches accordingly.

In short, the Loomly software is positioned as a digital assistant, helping users and teams to effectively manage their marketing on social networks, from the genesis of the idea to the analysis of performance.

Features

Loomly is positioned as a comprehensive tool for social media management, offering a range of features to optimize, organize, and analyze social media content. Let's take a close look at its capabilities.

1. Centralized Content Management

Loomly stands out for its ability to centralize content management while offering creative inspiration.

• Unified platform: Manage all of your content in one place with notifications for every update or comment.
• Constant Source of Inspiration: Get post ideas based on current events, RSS feeds, and Twitter trends so you never run out of inspiration.

While centralization is effective, dependence on external trends for inspiration can limit original creativity.

2. Media Organization

Loomly simplifies the storage and organization of your digital assets, making asset management more intuitive.

• Accessible library: Centralize your photos, videos, notes, and links in an easy to use library with Loomly
• Simplified creation: Turn photos into engaging video slideshows directly from the Loomly platform

The tool is extremely handy for organizing media, but could be improved with more customization options for asset management.

3. Planning and Publishing

The strength of the Loomly software lies in its advanced preview and planning capabilities, ensuring smooth and smooth publishing.

• Automatic Previews: Generate accurate previews of your posts before publishing them on Loomly
• Automated programming: Plan your content in advance and leave room for Loomly to take care of automatic publishing on various platforms.

Automatic programming is a major advantage, but the lack of flexibility for last-minute adjustments could be a disadvantage.

4. Commitment and Analysis

Engage your audience effectively and measure the impact of your words and actions using in-depth analysis tools.

• Interaction Management: Respond quickly to messages and comments on major social media platforms.
• Complete Analysis Tools: Evaluate the performance of your posts in real time and adjust your strategy accordingly.

Loomly's interaction and analysis tools offer a useful overview, but could benefit from deeper integration with third-party cloud analytics tools for a deeper understanding of data like Supermetrics.

Pricing

Loomly cloud software offers several pricing plans to meet the needs of different types of users, from individuals to large businesses.

• Base Plan: Starting at $25/month for 2 users and 10 social accounts.
• Standard Plan: Starting at $57/month for 6 users and 20 social accounts, including advanced features.
• Advanced Plan: Starting at $119/month for 16 users and 35 social accounts, with all Standard features plus additional options.
• Premium Plan: Starting at $249/month for an unlimited number of users and 50 social accounts, aimed at large teams.
• Enterprise Plan: Customized pricing for specific business needs.

Loomly software pricing offers flexibility and a range of features that can adapt to a variety of budgets and requirements, making the platform accessible to a wide range of users, from freelance influencers to large businesses.

Customer Support

Loomly content marketing software is committed to providing quality customer support to ensure the satisfaction and efficiency of use of its platform.

• Online support: Available through a ticket system, with a responsive team ready to help.
• Help resources: A comprehensive knowledge base, tutorials, and FAQs to help users navigate and use the platform effectively.
• Email support: Email support is available to resolve technical issues and answer user questions.

Loomly's customer support is well-structured to offer fast and effective support, thus ensuring that users can get the most out of the platform without major interruptions.

Alternatives to Loomly

Loomly has a great list of marketing alternatives like Simplified, SocialBee, and MeetEdgar, each offering their own unique strengths in social media marketing and content management.

1. Simplified

Cloud software Simplified offers an integrated approach to social media management and content creation, with a particular focus on the use of artificial intelligence.

Features

• AI-assisted Content Creation: Allows you to quickly produce quality content.
• Social Media Optimization: Ensures a strong and consistent presence across diverse platforms.
• Customizable templates: Easy adaptation of content to the brand image.

Pricing

• Free plan: Basic features to get started.
• Pro plan: Starting at $6/month, for advanced features.
• Business Plan: Starting at $10/month, ideal for businesses.

FREE TRIAL >> Try Simplified For 14 Days Without Commitment‍

Verdict

Simplified stands out for its ability to create dynamic content and manage social networks, making it ideal for modern brands and content creators looking for an alternative to Loomly focused on artificial intelligence and the simplification of approval workflows.

2. SocialBee

The software SocialBee specializes in simplified programming for social media, making the management of content marketing campaigns more effective.

Features

• Easy programming: Organization of publications by categories for simplified planning.
• Advanced Content Management: Conservation and recycling of old posts for better management.
• Approval Workflow : easy account management

Pricing

• Basic plans: Competitive rates.
• Higher Levels: Affordable prices for more advanced features.

FREE TRIAL >>Try SocialBee Without Commitment.‍

Verdict

The SocialBee software stands out for its ease of use, especially for the social media planning dashboard, offering an attractive alternative to Loomly for those looking for a more intuitive content management interface.

3. MeetEdgar

The software MeetEdgar focuses on the continuous automation and management of social networks with innovative functionalities.

Features

• Content Automation: Automatically generates posts for a continuous presence.
• Ongoing post: Tools and extensions for smooth management.

Pricing

• Price: Slightly higher, justified by its unique automation features.

FREE TRIAL >>Discover MeetEdgar For 14 Days Without Commitment.

Verdict

The MeetEdgar software is positioned as a powerful tool for those looking to automate their work and presence on social networks, offering a robust alternative to Loomly for advanced users.

In conclusion, each alternative application to Loomly has its own strengths: Simplified software excels in AI-assisted content creation, SocialBee in ease of programming, and MeetEdgar in the automation of advanced social network management.

FAQs

How does Loomly help manage content across multiple social networks?

Loomly offers a centralized platform for managing content on various social networks. With its automated scheduling and posting features, users can easily organize and publish content on platforms like Facebook, Twitter, Instagram, LinkedIn, Google My Business, and more.

Loomly also provides post ideas based on trends and events, making it easy to create relevant and engaging content. Additionally, thanks to its integrations with Unsplash, Giphy, and Google Drive, Loomly simplifies the process of selecting and adding images or videos to posts.

What are Loomly's pricing options and what do they include?

Loomly offers several pricing plans to meet the needs of different types of users, ranging from individuals to large businesses. Each plan offers a distinct set of features, including managing release schedules, team collaboration, and performance analysis. The plans are structured to accommodate the size of the team's workflow and the volume of content managed.

Users can choose between monthly or annual plans, with options to change or cancel their subscription at any time. Loomly also offers a free trial period to allow new users to explore its features before committing to a paid plan.

What platforms does Loomly support?

Loomly supports several major social media platforms for content management and post scheduling. Supported platforms include:

• Facebook: Management of Facebook pages and groups.
• Twitter: Scheduling and posting tweets.
• Instagram: Support for Instagram posts, including images and stories.
• LinkedIn: Management of personal profiles and company pages on LinkedIn.
• Pinterest: Scheduling and publishing pins on Pinterest boards.
• Google Business Profile: Support for posts on Google business profiles.
• YouTube: Scheduling video publishing on YouTube.
• TikTok: Possibility to schedule posts on TikTok.

Loomly also offers manual publishing capabilities for platforms like Snapchat and other custom channels, providing a comprehensive solution for managing social media accounts.

Final Verdict

Loomly stands out as a comprehensive and intuitive social media management tool, suitable for a wide variety of users, from freelancers to large companies. Its flexible rates and various plans offer options to suit different budgets and needs.

Loomly particularly shines in its capabilities for content planning, asset management, and tracking interactions with the public.

Integration with major social media platforms, coupled with a clear user interface and a smooth experience, makes it a robust choice for social content management.

However, while its features are impressive, some users might find the higher plans slightly onerous, especially for small businesses or individuals with limited needs.

Additionally, while Loomly offers responsive customer support, the lack of live support could be a weak spot for users who need immediate assistance.

In conclusion, Loomly is a great tool for those looking to streamline and improve their social media presence.

Its user-centric approach, combined with its list of powerful features, makes it a valuable option for anyone who wants to optimize their social media content strategy.