Metricool: Analyze and optimize your social networks

What is Metricool?

Metricool is an all-in-one SaaS platform for social media and digital marketing.

Launched in 2015, we now have more than 500,000 users in over 120 countries, mostly SMEs and marketing agencies.

Metricool’s main services are:

• Social media management : Each community manager or agency can plan and publish on 11 platforms, with the possibility of scheduling up to 500 posts at once.
• Analysis and reports : Customizable dashboards with over 250 metrics and automated monthly reports.
• Advertising management : Integration with Google Ads, Facebook Ads and Instagram Ads, real-time tracking and AI-based optimization.
• SEO and web analysis : Keyword tracking, integration with Google Analytics and Google Search Console and automated SEO audits.
• Online reputation management : Follow-up and automated response to reviews on Google My Business and Tripadvisor.

Metricool has 4 plans from a pretty full free version to €139/month for big companies. The platform has grown a lot in the last years and will reach 1 million users soon.

In short, Metricool is a full and scalable solution for businesses that want to optimize their online presence and digital marketing campaigns, with powerful and integrated tools to maximize ROI.

Features

1. Content planning and publishing

Metricool publishes on 12 major platforms, including Instagram, Facebook, Twitter (X), Twitter (X), LinkedIn, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Twitch, Telegram, WordPress and the new one, Threads.

Bulk posts planning is a big plus, you can schedule up to 500 posts at once. This is super useful for big marketing campaigns.

The content queue can have up to 1000 scheduled posts, so you have plenty of flexibility to manage your content for the long term.

Here is an overview of the options for all networks:

• Automatic content recycling to get more out of your best posts
• Hashtag suggestions based on 10 million monthly posts
• Best times to post for social media
• Integration with Canva, access to over 5000 templates
• Chrome extension to schedule while browsing the web
• Publication validation system for big marketing teams

2. Performance analysis and reports

The dashboards offer detailed tracking with over 250 metrics for social networks, engagement, audience and advertising performance.

Customization:

• Create custom dashboards with up to 50 widgets per board
• Compare up to 5 competitors per platform for benchmarking
• Automated reports sent by email according to your frequency (daily, weekly, monthly)
• Export reports in CSV, PDF and PowerPoint for a professional presentation

The Hashtag Tracker is very powerful, you can analyze in depth your hashtags and refine your content strategy.

3. Management of advertising campaigns

Metricool is revolutionizing advertising management with real-time campaign tracking for Instagram Ads, TikTok Ads, TikTok Ads, Facebook Ads and Google Ads. AI-based bid optimization is the icing on the cake, with an average ROI increase of 15%.

Custom reports and automated A/B testing give you the tools to always improve your ads. With over 10 million euros of monthly advertising spend, Metricool is a tool for advertisers of all sizes.

4. Web and SEO

The SEO module is really a pleasant surprise, able to follow over 1 million keywords for 50,000 websites. Integration with Google Analytics and Search Console centralizes all your web data in one place.

The automated SEO audit is a real treasure, identifying an average of 25 points of improvement per site. Weekly backlink tracking and 404 error analysis of website complete this impressive SEO arsenal.

5. Online reputation management

This tool monitors your e-reputation by tracking over 10,000 businesses on Google My Business and TripAdvisor. The automated response to reviews, based on sentiment analysis, has a customer satisfaction rate of 92%.

Custom QR codes to ask for reviews is a smart innovation to collect customer feedback.

6. Additional tools

Metricool offers a range of extra tools to complement your marketing strategy:

• AI assistant for social media : A free tool to generate content for your social networks
• SmartLinks : Add multiple links in one link in your bio, optimize conversions from social media
• Zapier integration : Automate complex workflows by connecting this tool to other essential apps
• Facebook specific tools : Advanced posts, Reels and stories analysis, including archiving feature

This suite makes Metricool a full and powerful tool for businesses of all sizes.

Pricing

Free: €0 per month for life

For individuals and beginners, this free plan allows to manage 1 brand on all connected social networks (1 profile per network). It includes:

• 50 posts per month
• Basic analytics with 3 months history
• Access to the AI content creator

Perfect for those who are new to social media management.

Starter: €18/month

For small businesses, this plan allows to manage 5 brands and includes:

• up to 2,000 monthly posts
• Follow 100 competing profiles
• Unlimited analytics history
• Customizable and downloadable reports in various formats

For businesses looking to boost their social media presence.

Advanced: €45/month

For agencies and marketing teams, this plan allows to manage up to 15 brands with:

• 5,000 monthly posts scheduling
• Roles and permissions management for teamwork
• Looker Studio and Zapier integration
• Publication validation

This plan is for marketing agencies and mid-sized businesses.

Enterprise: €139/month

For big companies and agencies, this plan allows to manage up to 50 brands and includes:

• up to 10,000 monthly posts
• White label reports for clients
• Custom API integration
• Priority support and personalized training

This option is for companies that manage multiple brands and need customization.

Alternatives to Metricool

Hootsuite: The complete solution for large businesses

Hootsuite is a full social media management tool, more features than Metricool.

Features :

• Advanced workflow for big teams
• Ad platforms integration, manage all your campaigns
• Over 200 native integrations, more than Metricool

Comparison with Metricool :

• More complex interface with a longer learning curve
• More expensive: plans starting at $99/month compared to €14/month for Metricool
• Better for big businesses with complex needs

For : Businesses that manage multiple campaigns and need deep integration with other marketing tools.

Sprout Social: The CRM option

Sprout Social is the CRM option, social media management and customer relationships combined.

Pros :

• More advanced analytics than Metricool, with custom and personalized reports
• Team collaboration features for big organizations
• Intuitive interface, but more complex than Metricool

Differences with Metricool :

• Much more expensive: plans starting at $249/month
• Better team collaboration and permissions management
• Not suitable for small businesses and freelancers

For : Mid to big businesses looking for an all-in-one solution for social media and CRM.

Buffer: The planning simplicity

Buffer focuses mainly on content planning and publishing, offering a simpler approach than Metricool.

Main features :

• Extremely well thought-out user interface, simpler than Metricool
• Flexible pricing starting at $5/month/social network
• Effective planning tools that are less comprehensive than Metricool

Compared to Metricool :

• More basic analytics features
• Fewer tools for optimizing performance
• More economical for managing a small number of social networks

Recommended for : Small businesses and freelancers looking for a simple content planning solution without the need for in-depth analyses.

In summary, the choice depends on your specific needs:

• Hootsuite for complex multi-network and multi-team management
• Sprout Social for CRM integration and in-depth data analysis on a daily basis
• Buffer for simple and affordable planning
• Metricool for a balance between advanced features and ease of use at a competitive price

How do I use Metricool? Step-by-Step Guide for Beginners

1. Creating an account and connecting social networks

To start with Metricool, go to Metricool.com and click on “Sign up for free”. You can sign up with your email or use your Google or Facebook credentials.

Once signed up, connect your social networks:

• Go to”Settings“>”Social networks“
• Select the networks to connect
• Follow the authorization instructions for each social network

Tip : Connect the networks you use the most first to get the best initial experience.

2. Using the content scheduler

The content planner is the heart of Metricool. To access it, click on “Planner” on the main dashboard. Here you will see your scheduled and pending content.

To create a post:

1. Click on”Create a post“
2. Write and add media
3. Preview
4. Set the publication date and time
5. Choose the networks to publish

Tip : Use the Smart hashtag suggestion by Metricool to get more reach for your content.

3. Performance analysis

Performance analysis is key to refine your strategy. Click on “Analysis” on the main menu to access it.

Here’s how to read your data:

• Watch your subscribers growth
• Analyze engagement rates
• Check the reach of your publications
• Check the performance of your hashtags

Remember to export your reports regularly to follow up thoroughly. You can set them up to save a lot of time.

4. Refine your strategy

To refine your strategy, focus on your best performing posts. Go to “Top posts” and find the posts that got the most engagement.

Use this to:

1. Test new content formats
2. Change your publishing hours
3. Optimize your hashtags
4. Change your tone and style

Also use the benchmarking to compare your performance to your competitors and get inspired by industry benchmarks.

5. Advanced features

Metricool has some extra features to boost your digital strategy

Les SmartLinks turn your Instagram bio into a real content hub. Integrate multiple links and CTAs into one URL, and get more from your single authorized link.

The AI by Metricool is your creative sidekick. It gives you content ideas and helps you optimize your posts for more engagement. Let the AI spark your creativity!

For easy tracking, set up automatic reports. Weekly or monthly, these reports will give you a summary of your performance, straight to your inbox.

Experienced users will love the integrated management of Google Ads and Facebook Ads campaigns. Track your performance in real time and let the AI adjust your bids for you.

By using these advanced features you’ll supercharge your online presence and get closer to your marketing goals with precision and speed.

Conclusion and final thoughts on Metricool

Metricool is a solid and versatile social media management and analysis tool. It’s perfect for SMEs, freelancers and medium-sized agencies that want to boost their digital presence.

Pros :

1. Intuitive and user-friendly interface to get started with social accounts tasks
2. Full features for planning, analysis and ads management
3. Great value for money with a generous free plan
4. Powerful analysis tools with valuable content performance data
5. Mobile app for iOS (iPhone, iPad,...) and Android
6. Live chat and email support

Cons :

1. Collaboration features not as advanced as some premium competitors
2. Less integrations than established platforms like Hootsuite
3. The AI tool, while useful, could be more advanced to compete with the big guys

Metricool shines for its balanced approach between advanced features and simplicity. Its all-in-one solution allows to manage your social presence without multiplying tools.

For big companies with very specific needs or large marketing teams, Sprout Social or Hootsuite might have more advanced collaboration and integrations features.

In short, as we saw in this review, Metricool is a Good choice for companies that want to boost their social media without overspending. Its pricing and interface are a great combination in a crowded market.

For professionals looking for an all-in-one, efficient and affordable tool, Metricool is worth a try, it’s the best of both worlds.