Maropost: Marketing automation and CRM platform for e-commerce

What is Maropost?

Maropost is a cloud-based marketing platform that offers user-friendly features to help you run your campaigns with ease.

This tool focuses primarily on email and text marketing, but it offers tons of features for managing multiple channels, including social media and web pages.

The software is aimed at B2C and B2B organizations and is a great choice for those who use multiple networks to mobilize their audience.

With Maropost, you can effortlessly execute your marketing strategy and measure your performance.

Maropost features

Maropost has evolved to offer a complete and scalable cloud platform for multi-channel commerce and marketing, integrating new functionalities while improving existing ones. Here is an organized summary of the key updates and features recently added to Maropost:

1. Multi-channel management

Maropost marketing cloud enriches multi-channel marketing automation, by introducing advanced functionalities for richer interaction with the audience.

• Multichannel marketing automation : Support for native ads and push notifications, expanding communication channels.
• Dynamic landing page design : Updated manufacturer with an intuitive user interface and new customizable models.
• Native Journey Builder : Ability to segment the audience based on engagement with campaigns, optimizing customer journeys.

Strengths

• Advanced campaign automation
• Creating custom landing pages
• Journey Builder for personalized customer journeys

Points for improvement

• Complex user interface
• Steep learning curve
• Lack of documentation for beginning users

MaroPost offers a complete solution for the multi-channel management of marketing campaigns. The platform is powerful and flexible, but can be complex for first-time users.

2. Scalable E-Commerce

Significant improvements in e-commerce management, from inventory management to payments, to support agile growth.

• Order and stock management : Advanced tracking options and alerts for low stocks.
• Cloud-based point of sale software : Support for contactless payments and mobile terminals.
• Financial and analytics integrations : Integration with QuickBooks for simplified financial management.

Strengths

• Complete order and stock management
• Powerful point of sale software
• Financial and analytics integrations

Points for improvement

• High price for small businesses
• Lack of advanced marketing features
• Requires technical knowledge for configuration

MaroPost Commerce Cloud is a powerful and flexible all-in-one e-commerce solution. The platform is ideal for growing B2B and multi-channel businesses.

3. Maropost Unified Customer Service

Maropost consolidates customer interactions for more consistent and personalized support.

• Consolidating customer data : Collection via web forms and chatbots for a unified view of the customer.
• Multi-channel support : Now includes voice calls and video conferences, strengthening customer interaction.

Strengths

• Unified view of customer profiles
• Multi-channel support
• Self-service features

Points for improvement

• Lack of gamification features
• Limited analysis reports
• Integration difficulties with some CRM systems

MaroPost offers a unified customer service solution that allows businesses to provide an exceptional customer experience. The platform is easy to use and offers a wide range of features.

4. Customizing Research and Merchandising

Optimizing the user experience through personalized and intelligent research and merchandising.

• Custom search : Improvement of algorithms for more relevant results.
• Smart Merchandising : Personalized product recommendations based on purchase history and browsing behavior.

Strengths:

• Custom search with advanced algorithms
• Intelligent merchandising for personalized recommendations
• A/B testing features to optimize results

Points for improvement

• Complex user interface
• Steep learning curve
• Requires technical knowledge for configuration

MaroPost offers personalized search and merchandising features that allow businesses to improve the online shopping experience. The platform is powerful and flexible, but can be complex for first-time users.

5. Integrations and APIs

Expansion of Maropost's capabilities with more than 400 integrations and API points for precise control.

• Over 400 integrations : Connections to popular platforms like HubSpot, Salesforce, inventory management, or e-commerce platforms
• API for granular control : New endpoints for detailed management.

Strengths

• Over 400 integrations available
• Powerful API for granular control
• Flexibility and scalability

Points for improvement

• Limited API documentation
• Integration difficulties for some systems
• Requires technical knowledge for configuration

MaroPost offers a wide range of integrations and a powerful API that allow businesses to connect the platform to their existing systems. The platform is flexible and scalable, but can be complex for first-time users.

6. Conversion Optimization

Maropost improves personalization and testing to maximize conversion across multiple devices and channels.

• A/B and multivariate tests : Tests of web page variants to optimize conversion.
• Real-time personalization : Improved segmentation for tailor-made offers and recommendations.

Strengths

• A/B and multivariate tests to compare page variants
• Real-time personalization for targeted offers and recommendations
• Optimized landing pages to increase conversions

Points for improvement

• Lack of advanced segmentation features
• Limited analysis reports
• Integration difficulties with some marketing automation tools

MaroPost offers powerful tools to optimize the conversions of marketing campaigns. The platform is easy to use and offers a wide range of features.

7. Advanced analytics

Maropost has an entire segment dedicated to analytics.

It offers several types of reports on the performance of your campaign, records the commitments of your customers, and provides a summary of the monitoring of your web page.

On its main dashboard, you can get relevant data about your current activities, including the number of clicks, email bounce rate, and total revenue.

If you click on a campaign, you can get detailed analyses and a map of your activities.

Maropost also allows you to customize your report to filter out any irrelevant items. I suggest you explore this feature to find out more.

‍

Strengths

• Conversion tracking and customer journey analysis
• Custom reports and dashboards
• Integration with business intelligence tools

Points for improvement

• Complex user interface
• Steep learning curve
• Requires data analysis knowledge to exploit data

MaroPost offers advanced analytics features that allow businesses to track the performance of their marketing campaigns and understand the behavior of their customers. The platform is powerful and flexible, but can be complex for first-time users.

8. Automation and Web Tracking

Boosting marketing campaigns with automation based on CRM data and behavioral monitoring.

• Campaign automation : Trigger based on CRM insights for targeted campaigns.
• Visitor tracking : Behavioral monitoring across multiple sites for in-depth analysis.

Strengths

• Campaign automation based on user behavior
• Visitor tracking and dynamic segmentation
• Retargeting features to re-target visitors

Points for improvement

• Complex user interface
• Steep learning curve
• Requires technical knowledge for configuration

MaroPost offers automation and web tracking features that allow businesses to personalize the user experience and optimize their marketing campaigns. The platform is powerful and flexible, but can be complex for first-time users.

With these updates, Maropost is positioning itself as an even more attractive solution for businesses of all sizes, offering a robust platform for multi-channel commerce and marketing. New features and enhancements strengthen customer engagement, operational efficiency and revenue growth, making Maropost a preferred choice in the digital ecosystem.

Pricing

Maropost shares three plans to facilitate both small businesses and large organizations.

The essential plan offers most of its email marketing and automation features. But if you're texting regularly, I suggest choosing the professional plan.

You will need to contact the sales department to get the prices.

Customer Support

If you need such a service and solution, then MaroPost is the best option.

It is a game changer because MaroPost focuses on the customer journey, high-performance marketing and deliverability.

Also, don't worry, if you've never experienced anything like this. I suggest you get a demo. Request quick, live tutorials.

You also got documentation, recorded learning tutorials, videos youtube, learning resources, and regular updates with newsletters and blogs.

Whether you have a large or a small team of marketing specialists, MaroPost is the best solution in any case.

Alternatives to Maropost

Maropost is a robust platform designed for businesses looking for a complete solution for marketing automation, e-commerce, and customer service.

It stands out for its ability to offer a unified vision of the customer journey, thus facilitating the creation of personalized and multi-channel marketing campaigns.

1. ActiveCampaign

ActiveCampaign specializes in email marketing automation, offering sophisticated tools to create personalized customer journeys. Its platform is designed to help businesses automate their communications in a relevant and effective way.

Features

• Sophisticated marketing automation to create personalized customer experiences.
• Integrated CRM to improve customer relationship management and sales.
• Detailed segmentation and analytics for targeted and effective campaigns.

Pricing

• Plans starting at $9/month for up to 500 subscribers, with more advanced options available.

DISCOVER >> Try ActiveCampaign for free

ActiveCampaign is a great option for businesses of all sizes looking to maximize their email marketing and automation. It combines a powerful platform with an intuitive user interface, making it accessible to even the least tech-savvy. Although less comprehensive than Maropost in terms of e-commerce functionalities, it excels in marketing automation and CRM.

2. HubSpot

HubSpot is widely recognized for its free CRM and integrated marketing automation, sales, and customer service tools that help businesses attract visitors, convert leads, and keep customers happy.

Features

• Full suite of marketing automation tools to create targeted email campaigns
• Integrated CRM (customer relationship management) platform for transparent customer relationship management.
• Content creation, SEO, and analytics tools to improve online visibility.

Pricing

• Free CRM with basic features.
• Paid plans for marketing automation start at €800/month, offering advanced features.

DISCOVER >> Try HubSpot CRM for free

HubSpot is ideal for businesses looking for an integrated solution that covers all aspects of marketing, sales, and customer service. While the investment can be significant, the value provided by the HubSpot ecosystem justifies the cost for businesses that are serious about growing.

3. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a powerful marketing automation platform offering advanced tools for email, mobile, social, and web marketing, designed to create personalized customer experiences at scale.

Features

• Advanced marketing automation for various channels.
• Deep integrations with the Salesforce CRM platform for a unified customer view.
• Analytics and AI capabilities to optimize customer engagement.

Pricing

• Pricing based on specific needs, requiring a personalized quote.

Salesforce Marketing Cloud is perfect for large businesses that need a platform that is highly customizable and integrated with a CRM system. Its complexity and cost can be prohibitive for small businesses, but it offers unparalleled flexibility and power for advanced users.

FAQs

Does Maropost Commerce Cloud offer a free trial?

Yes, they offer a free, no-obligation, 14-day trial so you can create your store and test the full Commerce Cloud platform (no credit card required). After the trial, you will have the option to register.

Do I need a hosting provider with Maropost Commerce Cloud?

No, you don't need a hosting provider. You can either opt for a Commerce Cloud plan that includes a secure online store hosted on Commerce Cloud infrastructure with unlimited storage, bandwidth, and DDoS protection. If you want to sell your products in-store or via a marketplace, you don't need a hosting provider.

Final Verdict

Maropost essentially allows you to easily get in touch with your prospects on several channels.

The software offers advanced automation features to simplify your processes and analytics to help you evolve your business.

If you prefer a single platform for your marketing and e-commerce operations, choose Maropost.