SimpleTexting: SMS marketing and customer communication campaigns

What is SimpleTexting?

SimpleTexting is a SMS marketing platform that helps more than 10,000 businesses, such as e-commerce stores, non-profit organizations, and dental offices, carry out SMS marketing campaigns.

SimpleTexting was founded by Felix Dubinsky and Gene Sigalov in 2010.

They made the complete transition to SMS marketing in 2011 after starting out in email marketing. Today, SimpleTexting is based in the United States in Miami Beach, Florida. They cover a wide range of business sectors and have served over 10,000 businesses.

SimpleTexting offers all the features of most major SMS marketing tools. List and campaign builders stand out for their ease of use, both for experienced SMS marketers and newcomers. Segmentation, however, is limited for those looking to refine their subscribers' data.

Ultimately, SimpleTexting is an effective, affordable, and user-friendly tool that caters to a broad range of small business owners.

Features

SimpleTexting is an innovative planned SMS marketing application, offering a multitude of features to improve your mobile communication strategy.

With its ability to adapt to various business needs, SimpleTexting is positioned as an essential tool to effectively reach your audience. Let's take a closer look at its key features.

1. Creating Subscriber Lists

• Various List Building Methods: Build your lists via keywords, manual imports, and web forms, offering versatility and ease of use.
• Process Optimization: Adding contacts is simplified, ensuring effective management of your subscriber base.

Creating lists at SimpleTexting is an intuitive and varied process that is essential for targeted SMS communication.

2. Key words

• Easy Customization: Create unique keywords for easy subscriber registration, increasing the effectiveness of your SMS marketing strategy.
• Diversity of Sharing Channels: Share your keywords on various platforms, increasing the reach of your campaign.

Using custom keywords at SimpleTexting is an effective and creative way to increase your subscriber base.

3. Manual import

• Easy import: Easily upload your contacts via .CSV, .XLS, .XLSX files, simplifying the management of your lists.
• TCPA compliance: Comply with regulations with an automatic compliance text sent to your contacts.

Manual import to SimpleTexting ensures a smooth and compliant integration of contacts into your SMS marketing campaign.

4. Web forms

• Extending Reach: Use web forms to attract new subscribers from your website.
• Creative Options: Organize text-to-win contests and surveys to effectively engage your audience.

Web forms at SimpleTexting offer innovative ways to expand your subscriber base and interact with them.

6. Segmentation

• Filtering options: Segment your audience using various criteria for more targeted messages.
• Personalizing Messages: Use segments to deliver relevant and personalized communications.

While SimpleTexting offers useful segmentation options, there are limited possibilities for advanced customization.

7. Creating Messages

• Diversity of Options: A wide range of numbers, message templates, and custom fields for diverse communication.
• Ease of Use: Creating messages is as easy as setting up keywords.

Creating messages at SimpleTexting is a flexible process, allowing for effective and varied communication with your subscribers.

8. Creating Campaigns

• Diversity of Campaigns: Create personalized and engaging campaigns with options like surveys and contests.
• Easy to set up: Quickly set up campaigns to interact with your subscribers.

SimpleTexting offers a variety of creative campaigns, although data storage options for segmentation can be limited.

Conclusion

SimpleTexting is presented as a versatile and user-friendly SMS marketing solution. With its various functionalities, from creating lists to segmentation, to creating campaigns, it provides businesses with the tools they need to successfully carry out their mobile communication strategies. Despite some limitations when it comes to advanced personalization, SimpleTexting is still a solid choice for SMS marketing.

SEE MORE: Try SimpleTexting to Transform Your SMS Marketing Strategy

Customer Support

The SimpleTexting customer support team is efficient, helpful, and available to answer a wide range of questions 7 days a week.

You can reach them via live chat or by phone. Business hours for phone calls are 9:00 a.m. to 9:00 p.m. EST Monday to Friday, and 10:00 a.m. to 5:00 p.m. EST on weekends. Weekend hours are the same as for live chat, and 8 a.m. to 12 p.m. EST during the week.

SimpleTexting has one of the strongest libraries of educational materials we've seen on SMS tools. On their website, you can find free SMS marketing demos and tutorials, as well as a wide selection of free guides they've written for various industries. This secondary material is valuable for new and experienced players in the SMS marketing space.

• Customer support channels : Live chat, phone, email
• Other support resources : SMS marketing guides, product demos
• Request status page : Yes

Pricing

SimpleTexting is priced based on the number of messages you send per month. None of their plans have contracts or installation fees.

Yearly plans are 25% cheaper than monthly plans. Additionally, churches and nonprofits can get 15% off all monthly plans.

SimpleTexting Alternatives

SimpleTexting is a versatile SMS marketing solution, but there are several notable alternatives on the market, each offering distinct features and pricing.

Let's explore three of its main competitors: SlickText, SMSBump, and PostScript.

1. PostScript

PostScript focuses on SMS marketing for Shopify, offering powerful tools for customer engagement and data analysis.

Features

• E-Commerce Oriented Automation : Automated campaigns based on customer behavior on Shopify.
• In-depth analyses : Detailed monitoring of campaign performance for continuous optimization.

Rates

• Custom Plan : Pricing based on the number of messages and specific needs, with a free option to get started.

PostScript is particularly suitable for Shopify stores looking to closely integrate their SMS marketing with their e-commerce platform.

SEE MORE: Try PostScript Now

2. SlickText

SlickText offers an SMS marketing platform that focuses on customer engagement and ease of use.

Features

• Advanced Subscriber List Management : Diverse options for creating and managing lists.
• Automation and Personalization : Automatic sending of personalized messages based on the behavior of subscribers.

Rates

• Basic Plan : Starting at $29/month for 500 messages and 2 keywords.
• Superior plans : Expanded options with more messages and keywords, prices on request.

SlickText is ideal for businesses looking for an intuitive solution with strong automation and segmentation capabilities.

3. SMSbump

SMSbump is a platform specialized in SMS marketing for e-commerce, offering deep integration with platforms like Shopify.

Features

• E-commerce integration : Direct connection with platforms like Shopify for smooth automation.
• Advanced segmentation : Target your customers precisely based on their buying behavior.

Rates

• Free plan : Basic functionalities with costs per message.
• Paid plans : Expanded functionalities starting at $19/month, with different levels depending on the volume of messages.

SMSbump is a great option for e-commerce businesses looking to strengthen their SMS marketing with specific integrations.

Conclusion

Each SMS marketing tool has its own strengths. SlickText shines with its ease of use and automated approach, SMSbump offers robust e-commerce integrations, and PostScript stands out for its Shopify-specific features and detailed analytics.

The choice depends on your specific SMS marketing needs and the e-commerce platform you use.

FAQs

Is SimpleTexting free?

SimpleTexting is not free. Packages start at $29 per month for 500 texts. However, you can take advantage of a free trial for 14 days to see if the service is right for your business.

Is SMS marketing via SimpleTexting legal?

There are laws governing SMS marketing, including the Telephone Consumer Protection Act (TCPA) and the Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM). SimpleTexting operates in compliance with these laws, and so should your business.

Can you send a message to a customer using SimpleTexting without authorization?

You cannot send a text message to a customer without obtaining their prior consent in accordance with the TCPA. That's why many SMS marketing platforms require businesses to confirm that they have permission from subscribers to send them messages.

Final review on SimpleTexting

SimpleTexting is an affordable and powerful SMS marketing solution used by over 10,000 businesses.

It includes essential features that most SMS marketing tools have. Its strengths are its campaign generator, its keyword generator, and its user interface.

SimpleTexting's intuitive design, ease of use, and affordability make it a perfect fit for small businesses, especially those new to SMS marketing. Its segmentation, however, will limit marketers looking to target their subscriber base as accurately as possible.

If that's the case, alternatives like SlickText might be more ideal.