Yotpo SMSbump: Automated SMS marketing for e-commerce

What is SMSBump?

SmsBump is a SMS marketing platform based in Sofia, Bulgaria for Shopify and BigCommerce businesses looking to run SMS marketing campaigns.

Over 90,000 businesses have used SMSBump for their e-commerce businesses. Outstanding features such as campaign flows, segmentations, and various automations help new and experienced e-commerce businesses set up successful SMS marketing campaigns

SMSbump was founded by Mihail Stoychev in 2017.

In 2020, it was bought by the Yotpo platform.

Features

1. Message automation

SMSbump excels at automating messages, giving businesses an effective way to communicate with their customers.

This feature makes it possible to create automated workflows for sending messages based on specific triggers, improving customer engagement.

• Customizable triggers: Set triggers based on specific customer actions, such as purchases, cart abandonment, or newsletter signup.
• Scheduled messages: Plan your SMS campaigns for optimal times, ensuring better reach and engagement.
• Smart segmentation: Target specific customer groups for more relevant and personalized messages.

Message automation is a major asset for businesses looking to optimize their customer communication.

2. E-commerce integrations

SMSbump stands out for its ability to integrate seamlessly with various e-commerce platforms. This integration allows businesses to take advantage of customer data for more effective marketing campaigns.

• Compatibility with the main platforms: Easy integration with Shopify, Magento, and other popular e-commerce systems.
• Synchronizing customer data: Leverage customer information for more targeted SMS campaigns.
• Management of orders and deliveries: Use text messages to let customers know about order status and delivery updates.

SMSbump's e-commerce integrations offer significant added value, allowing businesses to effectively use customer data for personalized marketing campaigns. This feature is particularly useful for improving the customer experience and increasing loyalty.

3. Analyses and reports

It provides detailed analytics and reports, allowing businesses to measure the effectiveness of their campaigns.

This feature helps optimize SMS marketing strategies by providing valuable performance insights.

• Campaign performance monitoring: Evaluate the effectiveness of your campaigns using key metrics like click through and conversion rates.
• Detailed reports: Receive comprehensive reports on campaigns, including customer responses and buying behavior.
• Optimizing campaigns: Use analytics to adjust and improve your SMS marketing strategies.

The analytics and reporting features of SMSbump are essential for businesses that want to understand and improve the impact of their SMS campaigns.

4. Personalizing Messages

Personalization is a key element, allowing businesses to send messages that resonate with their users.

This feature increases the effectiveness of campaigns by making communications more relevant and engaging.

• Personalized messages: Create messages that speak directly to users, using their name or other personal data.
• Dynamic content: Integrate custom elements based on behavior or preferences
• Message templates: Use and customize templates to save time while maintaining a personal touch.

Personalizing messages is a powerful asset in improving customer engagement. By sending relevant and personalized messages, businesses can build loyalty and increase conversion rates.

5. Compliance Management

Compliance management is a crucial feature, ensuring that SMS campaigns comply with current regulations. This is especially important to avoid legal sanctions and maintain trust.

• Compliance with regulations: Ensure that your campaigns comply with standards like GDPR and TCPA.
• Easy opt-in and opt-out: Provide simple mechanisms for customers to sign up or unsubscribe from your communications.
• Regular audits and controls: Conduct audits to ensure the continued compliance of your SMS campaigns.

Compliance management is critical to maintaining legitimacy and trust in SMS campaigns. This feature is a must for businesses that want to comply with regulations while effectively engaging their customers.

6. Subscription Management

Subscription management allows businesses to easily create and maintain an organized SMS contact database. This feature is crucial for effectively targeting campaigns and ensuring consistent communication.

• Creating mailing lists: Segment your contacts into lists based on specific criteria for more targeted campaigns.
• Managing Subscriber Preferences: Allow users to choose the types of messages they want to receive, improving engagement and satisfaction.
• Automatic update of lists: Make sure your mailing lists are always up to date with the latest subscriber information.

Subscription management helps businesses organize their contact base effectively, which is essential for targeted and relevant SMS campaigns.

7. Multichannel campaigns

SMSbump offers the possibility of conducting multi-channel campaigns, allowing businesses to reach their people through various media. This integrated approach increases the reach and effectiveness of marketing efforts.

• Social media integration: Integrate your SMS campaigns with social networks for increased reach.
• Email and SMS combined: Use both email and SMS for consistent and complementary marketing campaigns.
• Push notifications: Integrate push notifications into your strategies to reach users across devices and platforms.

The ability to run multi-channel campaigns provides businesses with greater flexibility and efficiency in their marketing efforts, ensuring greater reach and engagement.

8. Automatic Responses

SMSbump's automatic replies are an essential tool for maintaining instant and relevant communication.

This feature ensures constant interaction, even in the absence of direct human intervention.

• Keyword-based answers: Set up automatic replies for specific keywords received in messages.
• Welcome and thank you messages: Automate the sending of welcome or thank you messages to improve the customer experience.
• Management of requests outside business hours: Ensure a response even outside of business hours, thus maintaining customer engagement.

Automatic responses are a powerful tool for maintaining active interaction, ensuring a positive and continuous customer experience.

9. Deliverability reports

SMSbump provides detailed deliverability reports, providing visibility into the performance and reach of your SMS campaigns. These reports help to understand and improve the effectiveness of the messages sent.

• Tracking messages sent and delivered: Get accurate statistics on the number of messages sent, delivered, and failed.
• Analysis of opening and click rates: Evaluate user engagement through key metrics like open and click rates.
• Identifying deliverability issues: Quickly detect and resolve issues affecting the deliverability of your messages.

Deliverability reports allow businesses to measure the effectiveness of their SMS campaigns and make the necessary adjustments to maximize reach and engagement.

Pricing

SMSbump pricing starts at $19 per month.

Unlike many other SMS marketing tools, a free plan is available.

Note that the rate is based on features with additional SMS charges.

Customer Support

The customer support team can be reached via live chat and email.

SMSbump has a plethora of secondary material like product tutorials and SMS marketing tips. On their website, you can find free ebooks on SMS marketing. These secondary materials are designed for new or experienced SMS marketers in e-commerce.

• Customer support channels : Live chat, email
• Other support resources : SMS marketing ebooks, product demos
• Request status page : Yes

Live chat representatives respond within minutes and are available 24 hours a day, 7 days a week.

Alternatives to SMSbump

SMSbump competes with a number of SMS marketing tools that are aimed either at all businesses or at specific sectors such as e-commerce.

1. Postscript

Postscript is a platform dedicated to SMS marketing, specially designed for a Shopify store.

It allows online retailers to create, send, and track personalized text message campaigns, with an emphasis on compliance and customer engagement.

Features

• Shopify integration : Perfect synchronization with a Shopify store.
• SMS automation : Creation of message sequences based on customer behavior.
• Advanced segmentation : Precise targeting for personalized messages.
• TCPA compliance : Compliance with legal standards for sending SMS.
• Reports and analyses : Detailed monitoring of campaign performance.

Pricing

• Based on usage : The costs vary according to the number of SMS messages sent.
• Customizable plans : Adapted to the specific needs of each company.

Postscript stands out as a specialized alternative to SMSBump for Shopify users. Its focus on SMS marketing and its deep integration with Shopify make it an ideal solution for online retailers looking to maximize customer engagement via text messages.

FIND OUT MORE: Try PostScript Now

2. SimpleTexting

SimpleTexting is an SMS marketing platform that offers a simple and effective solution for sending bulk texts and managing message campaigns. It's ideal for businesses of all sizes looking to increase customer engagement through direct, personalized communications.

Features

• Sending bulk text messages : Communicate easily with large audiences.
• Message automation : Plan automated campaigns and responses.
• Survey and contest tools : Engage your audience with interactive interactions.
• Multiple integrations : Compatibility with various platforms and applications.
• Detailed analytics : Monitoring the effectiveness of campaigns in real time.

Pricing

• Flexible plans : Based on the volume of messages, starting at €25/month for 500 message credits.
• No long-term contracts : Maximum flexibility with monthly payment options.

SimpleTexting is a robust option for businesses looking for an easy to use, feature-rich SMS marketing platform. Its approach based on interaction and engagement makes it particularly attractive for awareness and loyalty campaigns.

FIND OUT MORE: Try SimpleTexting Now

3. Klaviyo

Klaviyo is a popular marketing automation platform that is particularly effective for email and SMS campaigns. Klaviyo is widely used by Shopify e-retailers for its ease of integration and its advanced analysis capabilities.

Features

• Marketing automation : Easy creation of automated workflows.
• Advanced segmentation : Precisely target your email and SMS audiences
• E-commerce integrations : Perfectly compatible with Shopify and other platforms.
• Dashboards and reports : Detailed analysis of the performance of email and SMS campaigns
• Customizing messages : Content adapted to each customer.

Pricing

• Free up to 250 contacts : Send 500 emails and get limited reports.
• Paid plans : Pricing based on the number of contacts, starting at €20/month.

Klaviyo is a great choice for businesses looking to combine their email and SMS marketing efforts.

Its strength lies in its ability to analyze and personalize, offering a rich user experience and valuable insights.

FIND OUT MORE: Try Klaviyo now

Final Verdict

SMSbump is an affordable and powerful SMS marketing solution used by over 90,000 businesses.

It includes essential features that most SMS marketing tools possess. Its strongest characteristics are its campaign creators, segmentation, and automations.

The intuitive design and ease of use of SMSbump make it a perfect choice for e-commerce businesses. The 24/7 availability of the customer service team and fair prices are additional reasons for e-commerce businesses to adopt the platform.

SMS marketers, whether new or experienced, can take full advantage of SMSbump.