Detailed Full Review of Postscript: All you need to know (2024)

What is PostScript?

Founded in 2018, Postscript is a SMS marketing platform for Shopify, which helps e-commerce businesses run successful SMS marketing campaigns.

Postscript uses powerful automation and segmentation features that allow you to precisely target your customers. They allow over 60 filters so you can define your segments as narrowly as you want. So you can develop strategies for any customer.

You can also monitor the effectiveness of your strategies by using message and subscriber analytics to get reports. Postscript prioritizes creating a TCPA compliant list to avoid engaging your customers illegally or unethically.

Postscript also offers several integrations, including Gorgias, Zendesk, Okendo, Klaviyo, and Yotpo. Unfortunately, it doesn't support any e-commerce platform other than Shopify and Shopify Plus.

Who is Postscript for?

Postscript stands out as a solution of choice for Shopify brands aimed at enriching customer engagement through personalized and intuitive SMS marketing, supported by expert support.

• Shopify brands: Ideal for brands using Shopify that want personalized SMS marketing.
• Unique Customer Experiences: Designed to create engaging experiences and increase return on investment.
• Control and Autonomy: Perfect for those who prefer to manage their SMS marketing via a standalone platform.
• Specialized Support: Receives support dedicated to e-commerce and Shopify brands.
• Expert recommendation: Praised by e-commerce experts as a superior choice for SMS marketing on Shopify.

Its approach focused on the user experience makes it a valuable asset for brands seeking to stand out in the field of e-commerce.

Features

Let's discuss the main features Postscript offers and how they can help you reach your SMS marketing and e-commerce goals.

1. Acquisition tools

Innovative tools to increase your subscriber list and maximize the impact of your campaigns.

• Pop-ups on Desktop and Mobile: Customizable to capture phone numbers and emails.
• Email banners: Convert your email list into SMS subscribers with attractive offers.

Postscript acquisition tools are effective in expanding your subscriber list, but could benefit from more advanced features for more accurate segmentation.

2. Analytics and reports

In-depth analytics to understand subscriber behavior and adjust your strategies.

• Message Analysis: Performance data to refine your campaigns and automations.
• Subscriber Analysis: Understanding subscriber behavior for more targeted strategies.

Postscript's analytical capabilities provide valuable insights, although more advanced options could further enrich the analysis.

3. Campaign Management

Powerful tools for creating and managing dynamic and engaging SMS campaigns.

• Campaign Scheduling and Sending: Flexibility to target specific subscriber bases.
• Answers: Effective response management for improved customer engagement.

Campaign management at Postscript is robust and flexible, offering a wide variety of options for high-impact SMS marketing.

4. Checkout Collection

Optimize the collection of subscribers during the payment process.

• Integration with Payment Pages: Easy capture of phone numbers at checkout.
• Compatibility with Various Platforms: Includes Shopify, ReCharge, and other custom platforms.

The Checkout Collection feature makes it easier to acquire subscribers during the buying process, but more advanced options for personalization and segmentation could increase its effectiveness.

5. Keywords and QR codes

Grab customer attention with innovative enrollment tools.

• Use of Keywords: Effective strategy to convert followers into SMS subscribers.
• QR Codes for Packaging and Events: Allow quick and easy registration.

Postscript keywords and QR codes are creative ways to grow your subscriber list. However, further integration with other marketing channels could increase their effectiveness.

6. Landing pages

Engage your visitors with pages specially designed for SMS opt-in.

• Landing Page Design: Easy creation to capture the interests of visitors.
• Link with Email Campaigns and Social Networks: Strengthens the conversion of visitors into subscribers.

Postscript landing pages are great for converting visitors into subscribers, but could be more effective with more customization and integration options.

7. Email banners

Turn your email subscribers into loyal SMS followers.

• Integration with Email Campaigns: Maximize the conversion potential of your email list.
• Creating Attractive Banners: Encourage email subscribers to join your SMS list.

Email banners offer an effective method for expanding your SMS reach, although diversifying designs and calls to action could improve their impact.

8. Postscript Plus

Postscript Plus is designed to transform and intensify your approach to SMS marketing in e-commerce.

• Personalized Service: Postscript Plus offers a range of services adapted to the specific needs of each brand, offering a tailor-made approach to SMS marketing.
• Professional Expertise: Access cutting-edge expertise in SMS strategy, content writing, and audience targeting, ensuring more effective and personalized campaigns.
• Integration and Optimization: The service includes strategic integration into your existing marketing calendar, ensuring synergy with your other communication channels.

Postscript Plus stands out as a robust solution for e-commerce brands looking to optimize and diversify their SMS marketing strategies. With its professional help and personalized solutions, it becomes a valuable asset to maximize the impact and return on investment of your SMS campaigns.

Customer Support

Postscript offers responsive customer support and educational resources to optimize your SMS marketing.

• Support Availability: Support accessible via live chat and email, available 24/7.
• Responsiveness: Live chat representatives provide quick responses, often within minutes.
• Educational Resources: Access to free SMS marketing guides and a certified course to deepen your knowledge.

Postscript customer support is distinguished by its speed and constant availability, combined with a rich array of educational resources. These strengths make Postscript a reliable and informative partner for businesses that want to excel in SMS marketing.

Pricing

1. Starter formula

• Cost: No monthly fees, $0.015/SMS, $0.045/MMS + operator fees.
• Campaigns and automations.
• Unlimited segments.
• Dedicated toll-free number.
• Detailed reports.
• Varied integrations.
• Subscriber acquisition tools with 2 opt-in keywords.
• Access to the help center.

2. Growth Formula

• Cost: $100/month, $0.01/SMS, $0.03/MMS + operator fees.
• Unlimited opt-in keywords.
• Live chat and email support.

3. Professional formula

• Cost: $500/month, $0.007/SMS, $0.024/MMS + operator fees.
• Onboarding launch specialist.
• Dedicated customer success manager for SMS strategy.
• Priority chat/email support.
• API access for custom integrations.
• Removal of the “Powered by Postscript” branding in the opt-ins.
• Custom short link subdomain.
• Level 1 technical support.

4. Enterprise formula

• Cost: Contact for custom pricing.
• Dedicated Enterprise customer success manager for SMS strategy.
• Sending personalized messages with product recommendations.
• Priority chat support (2 min response time during business hours).
• Push to Data Warehouse

Postscript offers varied pricing options to suit a variety of SMS marketing needs, ranging from affordable solutions for startups to customized offerings for large businesses, with a focus on customer support and technical integration.

Alternatives to Postscript

1. Klaviyo SMS

Klaviyo extends beyond email marketing, offering an integrated solution for email and SMS marketing strategies, particularly suited to users of Shopify.

Features

• Native integration with Shopify: Simplifies syncing and targeting.
• List Growth Tools: Efficient contact collection through various channels
• Campaign Automation: Including flows for abandoned carts, welcome, and post-purchase follow-ups.
• Data-Based Personalization: For targeted and relevant marketing messages.
• Two-Way Communication: Encourages customer engagement and retention.
• A/B Analysis and Testing: To refine SMS marketing strategies.

Pricing

• Free plan: Great for small businesses, with basic features.
• Scalable plans: Flexible pricing based on the growth of your contact list.

2. SmsBump

Solution of choice for Shopify users, SmsBump offers a full range of features for effective customer communication via SMS.

Features

• Advanced segmentation: Customizing campaigns based on customer data.
• Automations and Personalized Flows: Maximizing sales and loyalty opportunities.
• Abandoned Cart Reminder Tools: To recover potential sales.
• Campaign Scheduling Options: Flexibility in sending messages.
• Analysis and Reporting: Measuring campaign performance for continuous optimization.

Pricing

• Free Plan with Message Pricing: Suitable for businesses with moderate communication needs.
• More Advanced Packages: For businesses looking for more features and higher message volume.

3. Attentive

A robust platform for brands seeking a complete SMS marketing solution, offering flexibility and advanced personalization options.

Features

• Compliance with Compliance Standards: Ensuring the security of communications.
• List Development Tools: For rapid and effective audience expansion.
• Advanced Coupon Management: Improves engagement and encourages purchases.
• Sophisticated Audience Manager: For targeted and effective campaigns.
• Extensive integrations: Compatible with the main e-commerce and CRM platforms.

Pricing

• Personalized plans: Designed to adapt to the specific requirements of each business, with a starting point for large businesses.

Each Postscript alternative has distinct advantages, from the smooth integration with Shopify by Klaviyo and SMSbump to the functional richness and advanced customization of Attentive. The choice will depend on your specific SMS marketing goals, audience size, and platform integration preferences.

Final Verdict

Postscript is an affordable and powerful SMS marketing solution used by over 3,500 businesses.

PostScript includes essential features that most SMS marketing tools have. Its strengths are its automations and segmentations.

Postscript's powerful features and reasonable price make it an optimal choice for store owners. Shopify.

If price is not a major concern for your business and you are looking for the best tool for online SMS marketers, we suggest SmsBump.