10 Best Tools for Creating a Free or Paid Logo (2024)

What are the best tools for creating a logo?

Not every logo on the market is good, and not every popular option is viable.

While there are millions of different tools that help you create one of your business' essential charts, there are a small number of good ones design tools on the market.

When looking for a tool to create a logo online, you don't want to use something that isn't up to par.

There are lots of different things that the best tool should have, such as:

• Numerous graphics options
• Filters, presets, and CAD elements
• Numerous modifications and customization options
• Numerous modifications and customization options
• A wide color palette and color suggestions
• Shape, size, and format options and tools.

Premium logos are not quick logos, and if you want to create your business logo, you'll need to invest a bit of time, money, and effort. When considering creating such a logo, you can go for the most popular and proven options on the market.

All of these tools are cutting-edge options that are sure to help you create a professional-looking logo. If you're looking to make your logo stand out, you're going to want to learn a bit more about colors, logo design, and even consider creating your own logo from scratch.

Although templates can make work much easier, simpler, and faster.

If you're looking for a completely custom logo, you'll need to either create it from scratch, without pre-packaged content, or hire the services of a professional logo creator.

• Tailor Brands : State-of-the-art logo creation tool
• Wix Logo Maker : Logo design without too much difficulty.
• Canva Logo Maker : Free logo maker with lots of options
• Hatchful by Shopify : Logo creation tool for businesses
• Squarespace : Simple and streamlined tool
• Turbologo : Professional and unique designs
• FreeLogoDesign : Tool focused on personalization
• LogoMaker : Quick and easy logo creation tool
• NameCheap : High-end logo creation tool
• Looka : A logo creator who takes design seriously

1. Tailor Brands.

State-of-the-art logo creation tool

The Tailor Brands online logo creation tool is pretty self-explanatory. It's tailor-made to help brands create an engaging and memorable logo. The creative potential of this tool is as immense as the other tools on this list, and it allows you to quickly create a logo for your business.

Enter all of the required information and you'll get a draft of what your final product will look like. Then, it's up to you to refine your logo and personalize it. Once you've fine-tuned it enough, you can download it in two different formats. The best logo creation tool, like Tailor Brands, will allow you to download both an extended version of your logo and one with a transparent background. A transparent background will allow you to apply your new logo to any product, map, or location you want, regardless of the environment.

Features

• Fast logo creation - create a quick logo by entering your business name into the automatic logo generator.
• Choose your preferences - the automatic logo generation tool allows you to enter your preferences to obtain a better optimized logo.
• Personalize your logo yourself - once the tool is finished generating, you can access and refine it yourself.
• Choose from a wide range of sectors - The automatic logo generation tool will create a logo adapted to your sector of activity.
• Resize options - After creating a fun logo, you can resize it into 21 different sizes for all of its applications

Pricing

Tailor Brands offers four different formulas for creating logos - Free, Basic, Standard, and Premium:

Free

• Low resolution logo available in several different sizes, to be used as a favicon, in an email signature, a Pinterest profile, etc.

Basic

• $9.99 per month.
• With the basic plan, you will get high-resolution files of your logo in JPG and PNG format, full ownership, the use of their graphic design tool as well as a mini-site builder to create a 3-page website for your business or project.

Standard

• $19.99 per month
• The standard package gives you access to all the elements of the basic package, as well as your logo vector EPS files and the website creation tool, with an unlimited number of pages and a variety of templates and widgets.

Premium

• $49.99 per month
• The Premium plan gives you all the benefits of the Standard plan, plus an automatic social media scheduler and a website creation tool that allows you to create an e-commerce business and sell your products online.

More pricing options for their paid plans

Tailor Brand's plans and price comparison chart:

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2. Wix Logo Maker.

Creating logos without too much difficulty

If you're looking for a logo generator that will help you create a logo online without too much trouble, you're going to find that the Wix logo creator meets all of your requirements. This logo maker is a great tool. The creative potential of this tool is fantastic. You can design a logo for your business, business cards, YouTube channel, and other uses in minutes. You don't need any prior logo design experience, as long as you keep the golden rules in mind — the best logo is elegant, memorable, and widely applicable.

The creation process is as easy as telling the tool what you're looking for, what your business is, and what you want your logo to look like. After that, all you have to do is quickly fine-tune your logo, and you can use it everywhere.

Features

• Commercial use : After creating your logo, you own the rights to it and can use it for commercial purposes.
• Powerful editing options : Choose from a wide range of colors, fonts, and designs to personalize your logo.
• Free logo creation - create your logo for free and download it in low resolution to try it out.
• Create a logo from scratch - you can create a completely custom logo the way you want with Wix.
• Guided logo creation - if you want a quick logo, the Wix logo creation tool will help you by automating certain processes.
• Grouping options - create your logo and website with Wix as part of a bundle to get an additional discount.

Pricing

Wix offers three different options for creating logos: free, basic, and advanced:

Free

• Low resolution sample file.

Basic

• $20
• You will receive all commercial use rights as well as 8 high-quality logo files (PNG), in a range of colors: 2 original color versions, 4 black and white versions, 1 greyscale version, 1 monochrome version.

Advanced

• $50
• With the advanced plan, you get all the elements of the basic plan, plus 5 vector files (SVG) in a range of colors and a pre-sized logo for each social media channel.

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3. Canva Logo Maker.

Free logo maker with lots of options

The logo creator Canva is one of the best options on the market. It provides you with all the tools you need to create an attractive, exciting, and high-quality logo in minutes. Sometimes creating a logo for a section, product, or anything that isn't the main attraction doesn't require a lot of work.

Your original brand and company logo should always be at the center of attention. That's why the powerful reaction potential that the online logo creator Canva brings is so useful. Built for people with no prior design experience, it comes with a multitude of presets, templates, and customization options.

After creating your new company logo, you can download it in two different formats, and even share it on your social media, email, or any other platform. When creating a logo, you want it to be striking. The best way to ensure your logo is unique, fun, and memorable is to present it to colleagues, partners, and friends. After getting essential feedback from your peers, the free Canva logo maker will allow you to edit your logo as you see fit.

Features

• Numerous models - if you're looking for a quick logo, you'll love the amount of presets and templates this program has to offer.
• Fast and free logo design - designing your logo only takes a few minutes, allowing you to create a fantastic logo without much effort.
• No prior design knowledge - since this logo generator is mostly based on templates and presets, you don't need to have any design knowledge.
• Manual details - once the tool has created the logo for you, you can step in and adapt it to your personal business preferences.
• Entirely online - it's a completely online tool, which means you don't need to download anything to create a great logo.

Pricing

Canva Logo Maker offers three packages to its customers: Free, Pro, and Enterprise:

Free

• Free logos for quick projects, including over 8,000 free templates and over 100 design types.

Pro

• $9.95 per month
• 1-year plan billed in a single payment of $119.40.
• $12.95 per month, billed monthly.
• The Pro plan gives you everything free, plus 60,000 free templates, and over 60 million top-quality images, photos, videos, and graphics.

Enterprise

• $30 per month.
• 1-year plan billed in a single $360 payment.
• This plan is for large teams that need advanced brand control and collaboration.
• It gives you all the benefits of a Pro plan plus additional features like built-in workflows to get your designs approved, allows you to protect any part of your design from team changes with advanced model locking, unlimited storage, and more.

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4. Hatchful by Shopify.

Logo creation tool for businesses

The Shopify logo creator is one of the essential tools in any business arsenal. Hatchful, the Shopify logo creator, is a powerful online tool that allows you to create an amazing, completely personalized logo for your brand, business, or social media, absolutely free of charge.

It comes with hundreds of different templates, which help you with the design process. The whole tool is very, very simple to use, which means you'll be creating logos like a professional in no time. This tool needs no explanation - its features are obvious, and since it's free, we advise you to try it yourself, even if you don't need a logo. Do you generally want to look for a reputable company that has a better reputation than Shopify?

Features

• Hundreds of models - templates and presets make the logo creation process easier and faster.
• Extensive design options - each tool in this logo creator will help you create a personalized, unique, and high-quality logo.
• Social media kit - this tool comes with an additional social media logo sizing kit, available at a great price.
• Adapted to business sectors - you can base your logo on your specific sector of activity thanks to numerous predefined sector preferences.
• Stunning product in high definition - create your logo in high definition and download it in a multitude of formats.

Pricing

Hatchful by Shopify logo maker is free to use.

Free

• All logo packages include a high-definition logo with unlimited revisions, a favicon, a Facebook profile image, an Instagram profile image, and more.

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5. Squarespace Logo Maker.

Simple and streamlined tool

Creating a free logo isn't as easy as you might think, but with a tool like the Squarespace logo creator, it's easier than you think. This tool is bulletproof and doesn't drown you in annoying ads about how awesome it is. It gets right to the point. Once you visit this website, the first thing you are going to do is add your business name. Then, you get to the actual design tool. It allows you to personalize your logo and make it completely yours.

Below the customization tools, you're going to see something fundamental — how your logo looks when applied in different places: a shirt, a business card, and a web page. These tools are essential if you want to experiment with your new logo. Send them to friends, partners, and customers for a closer look. After experimenting with the many customization tools at your disposal, you can download your new logo and start implementing it as part of your brand, marketing strategy, or any other activity for which your logo is predestined.

Features

• Simplified logo creation - the logo creation process is as easy as entering your business name and playing around in the settings.
• Logo visualization functions - once your logo is generated, you can visualize it on a T-shirt, website, or business card.
• Stunning design elements - creating your logo is further simplified by the use of stunning design elements, which are easily accessible when using the tool.
• Numerous format options - once you've created your beautiful business logo, you can save it in a multitude of formats.

Pricing

Squarespace offers two different options for creating logos, depending on whether you have an account with them or not.

Free

• If you have a Squarespace account, you can create and download high-resolution logos for free.

Paying

• $10
• You'll need to pay to create a logo if you're not a Squarespace customer.

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6. Turbologo.

Professional and unique designs

Turbologo impresses with a variety of unique logo designs. You can be sure that Turbologo can create the logo of your dreams. AI algorithms generate relevant, professional, and modern logos. You can edit the design in free edit mode, so it's highly customizable.

In addition to the logo, you can upload social media profiles and covers with your logo. It is already optimized to adapt ideally to the necessary formats. Business customers can fill in their business information and easily download business cards, letterheads, watermarks, envelopes, and more in a variety of formats. It's ready to be printed.

With Turbologo, you can create as many logo versions as you want. You can create mini, medium, and large versions of logos, try different colors, templates, and you won't pay extra money, as you have full access to the entire platform.

Features

• Unique logo designs - you can be confident that the designs are 100% unique and look professional.
• Free editing mode - change the elements, the colors, the fonts as you want. Designs are fully customizable
• Unlimited access to the platform — once you've paid, you can create and download an unlimited number of logos. Create as many logo versions as you want
• Cross-platform application - create a logo from any device (desktop, mobile, tablet).
• Extensive collection of design elements - choose from a wide variety of fonts, icons, and color palettes to create the perfect logo.
• Brand kit - get brand assets in seconds: business cards, letterheads, social media covers, profiles, and more. Complete your business information and download print-ready files right away.

Pricing

The Turbologo logo creator offers three plans - Lite, Standard, Business, and two access periods to the platform - 3 months and 12 months.

Lite

• $16
• A logo file (not a transparent file).

Standard

• $32
• High quality logo images, transparent background, vector logo files (SVG, PDF).

Enterprise

• $64
• Everything from standard to brand identity (font names used, colors, and multiple color versions), business cards and personal cards, letterheads (PDF, DOCX), social media covers and profiles, favicons, envelopes, wallpapers.

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7. FreeLogoDesign.

Tool focused on personalization

High-quality logo design software should meet all of your creative needs, quickly, and at the same time be of high quality. That's where a tool like the dashing FreeLogoDesign comes in. It is not for nothing that it is one of the most popular tools for creating a logo online.

After entering your business name, you are taken to the personalization tool. This is the industry standard, of course, but what really makes it remarkable is the customization options themselves. You have more freedom when using this tool because the customization options don't depend solely on prefabricated templates, presets, and other content.

You can really take ownership of your logo when you use a tool like FreeLogoDesign. It allows you to create a free logo online without registration, and download it right after creating a great logo for your business.

Features

• Conviviality - some tools for creating logos can be a bit complex, but FreeLogoDesign's user-friendly graphical interface makes creating amazing logos fast, easy, and streamlined.
• Branding optionse - when you create a logo with FreeLogoDesign, you can use it to reinforce your brand image, do a promotional campaign, or use it in your product/service.
• Thousands of models - a good logo generator requires a lot of templates, and the FreeLogoDesign logo creation tool offers a lot of them.
• Various sizes and formats - this tool allows you to save your files in multiple sizes and formats, such as PNG, JPG, and SVG.
• No account required - if you want to create a fun, amazing, and easy logo with this tool, you don't even need to register an account.

Pricing

FreeLogoDesign offers the following options: low resolution, high resolution, website and logo, and custom:

Low resolution

• Free
• You receive your logo by email in PNG format, 200 pixels by 200 pixels.

High resolution

• $39
• The high resolution pack includes PNG files (5000 pixels by 5000 pixels), PDF, JPG, and SVG vector files.

Website and logo

• $129
• This FreeLogoDesign bundle allows you to get high resolution files and a professional website with your own domain name.

Personalized

• $199
• Have your logo created by professional designers. You will receive a final logo within a maximum of 5 working days, in PDF, PNG and EPS formats.

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8. LogoMaker.

Fast and easy logo creation tool

LogoMaker is one of the most popular options out there. Speed and simplicity are the main characteristics of this logo creator. It allows you to create a stunning logo in minutes, and the customization tools associated with it are exemplary.

This software is designed for speed, and it comes with over 10,000 different presets and templates for you to choose from. But the potential for creating logos and the multitude of customization options are not the strengths of this tool.

Unlike other tools that simply allow you to create a logo, this one will allow you to learn what you do. It comes with a series of e-books on creating logos and a few key articles about the process itself. While you can create a logo in minutes, you can also spend hours designing your Magnum Opus without even realizing it.

Features

• Unique logo - this great tool allows you to create a completely unique logo for your business.
• Working with a designer - With this tool, you can contact a professional designer who will help you create your logo.
• Numerous revisions - if you have chosen to work as a designer, you benefit from an unlimited number of revisions until you are satisfied with your product.
• Great customer service - if you are not happy with your logo, you can contact customer service who is friendly, pleasant and responsive.
• 10000 presets - while some tools may offer a few thousand presets and templates, the LogoMaker online logo generator gives you 10000 different templates and presets to choose from.

Pricing

LogoMaker offers the following packages: Basic, Essential, Premium, and Custom:

Basic

• Free
• It's their free option for creating a logo, but you can only use your logos on their platform to design personalized marketing products and apparel.

Essential

• $40
• You can download vector design files (.svg, .eps) and black and white versions of your logo. Plus, you get lifetime storage and unlimited use of your logo files.

Premium

• $60
• You benefit from all the elements of the Essential plan as well as specific logo files to promote your business on social media.

Personalized

• $99
• Custom logo design allows you to work hand-in-hand with their team of expert designers to create the perfect business logo.

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9. NameCheap Logo Maker.

High-end logo creation tool

Namecheap's free logo maker is a popular online tool that focuses on guided logo creation. Not everyone is as creative as a designer, and not everyone has a gift for design. That's where NameCheap comes in. It will guide you through each step of the logo creation process, and allow you to end up with a high-end logo for your business.

Unlike many other tools that allow you to create a logo for free and then require payment to download or use it — NameCheap's logo creation process is truly free from start to finish. Like the best tools, this logo maker allows you to test your logo on various products, and see what it looks like in a 3D environment.

Features

• Absolutely free - while other “free” tools may present themselves as such, this one allows you to download high-quality renderings of your logo for free.
• AI-assisted design - if you're looking to create a logo, the AI generation tool is there to help.
• Mobile design - you don't have to be on your PC to create a great logo, as NameCheap's logo tool works on all devices and operating systems.
• No registration required - To take advantage of all the benefits of this logo creation tool, you don't even need to create an account.
• SVG and PNG options - you can download your logo in SVG and PNG for free

Pricing

Namecheap's free logo maker is completely free.

Free‍

Your free logo is available in SVG and PNG formats.

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10. Looka.

A logo creator who takes design seriously

Looka is an AI-powered logo creator that offers business owners a fast and affordable way to create a great brand. The platform takes an unmodeled approach to logos to generate tons of unique options that you can customize in an easy-to-use editor.

Answer a few questions about your business and design preferences, and you'll immediately see a wide variety of logos to save and edit. Looka uses machine learning to apply design rules around color contrast, font pairs, and more, to provide users with better “ready-to-use” logo options than other online logo creators.

Once you have a logo you love, you can buy a one-time package OR a subscription to the logo and brand kit, which includes access to over 300 brand designs, including business cards, social messages, flyers, and more.

Features

• High-quality logos - generate hundreds of custom logos for free, with no need to open an account until you're ready to buy.
• A wide selection of fonts and symbols - organized by style and industry to make it easy to find what you're looking for.
• Easy editing and suggestions - the Looka editor lets you customize text, colors, symbols, and more, and see dozens of variations if you need ideas.
• Total ownership - use the logo for any commercial application after purchase.
• Post-purchase revisions - you get an unlimited number of logo revisions for 72 hours after purchase, in case you want to make changes.

Pricing

Looka offers two different packages: Logo+Brand Kit (subscription) or Logo-only packages (one-time purchase).

Logo + Brand Kit

Basic

• $4.99 per month.
• One-year plan billed in a single payment of $59.88.

With a basic plan, you get full ownership of your logo and unlimited post-purchase edits, high-resolution logo and vector logo files (including a transparent background and color variations), and partial access to the brand kit.

Premium

• $7.99 per month.
• 1-year plan billed in a single payment of $95.88.

With the Premium plan, you get all the elements of the basic plan and full access to the brand kit (over 300 brand templates that you can customize to suit your business needs).

Enterprise

• $15.99 per month.
• One-year plan billed in a single payment of $191.88.

With a Business plan, you get everything in the Premium plan, plus a subscription to a website builder.

Logo only

Basic

• $20
• The basic plan entitles you to a logo PNG file.

Premium

• $65
• The Premium plan allows you to get multiple types of high-resolution logo files (PNG, EPS, SVG, PDF), as well as multiple color variations, full ownership, and unlimited post-purchase edits.

Enterprise

• $80
• The Enterprise plan gives you everything in the Premium plan, plus a social media kit and business cards in your logo and brand colors.

How do I choose the right tool to create a logo?

Choosing the best logo maker on the market will not be an easy task. Depending on why you need your logo, you'll need a different tool for this job. However, any good logo creator should meet a few requirements that will allow you to create a great logo on time.

Logos don't always have to be groundbreaking works of art. More often than not, you just want to create a primary logo for your business, and simplicity is key here. Imagine all the most famous logos in the world, and think about what ties them together. They are all minimalistic in nature, but interesting enough to hold the consumer's attention.

A good logo should be as unique and recognisable as possible. To achieve this, all the best logos are combined with a particular color palette. If you're looking for an online logo maker, you're probably not a professional trying to create a logo using high-end design software.

But, if you want to create a good logo, you need to remember the golden rules, which are as follows:

• Always choose a simple shape.
• Colors are your friends.
• Don't make it too complex.
• Eye-catching, not boring.
• Make it as memorable as possible.
• Use all the tools at your disposal.
• Test your logo with your peers and customers.
• Incorporate comments into your logo.

Choosing the best logo maker isn't going to be easy, but luckily for you, we've compiled a list of the crème de la crème of software on the web.

What is the best free tool to create a logo?

The best on the market doesn't always have to cost a small fortune. Some of the best tools for creating a logo online are free. So, we offer you the best free online logo maker:

Wix Logo Maker (Free)

• The free Wix tool shines with its simplicity. It provides a service similar to that of a premium site, but absolutely free. Its main characteristics make it a powerful tool for individuals, brands and businesses.
• It allows you to use a variety of templates and presets to create your logo. Wix has a strict brand focus, making it a great tool for businesses. Its main features are complete logo customization, assisted logo creation, and free from start to finish.

FAQs

How can I create my own logo for free?

You can use any of the free logo design tools on this list to create a logo that is fun, engaging, and usable for your business.

You can even use them to create a logo for your social media, personal brand, or product - there are no limits.

To create your logo for free, all you need to do is use a tool on this list or learn some photo editing skills on YouTube. There are plenty of instructional videos on the subject, and there are even more courses available for a small amount of money.

What is the best free logo maker?

All of the free logo makers on our list are viable options if you're looking to create an appealing logo for your business, social media, or brand. If we had to pick the two best options for a free online logo creation tool, we'd have to go with Wix and Squarespace.

Conclusion

When we talk about the best, you have to pay a certain amount for a quality logo. A good logo will establish your business, and as you will use it in many aspects of your work, it should last you a lifetime.

A quality logo can be created by a designated designer, but hiring a designer requires a substantial investment. If you want to create your logo from scratch, while still getting a professional-looking end product, you can use a paid online logo maker.