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The best tools for analysing hashtags
With hashtags all the rage right now, it's critical that you can connect to the ultimate hashtag tool in order to have the best chance of success for your online brand.
With that in mind, let's review the best hashtag analysis tools on the market right now.
1. Flick.
The first thing you need to know about Flick is that it's not a robot.
The good news is that you can safely use it for your social media growth and for developing your hashtag strategy.
When you use Flick for your hashtag analysis, everything is authentic and real, as well as all the other characteristics that fall under Instagram's terms and conditions (and other social media terms and conditions as well), so there's no risk to the reputation of your accounts.
We appreciate that Flick is the pioneer in the industry of hashtag analysis tools.
They were the first to understand that with a simple search engine that they developed over time, their customers could find the perfect list of hashtags to use with their niche and industry.
Thanks to their vast database, you can search hundreds of thousands of hashtags.
When you're looking for a favorite hashtag, Flick offers you data and statistics on its popularity and on its link with your profile.
Benefits
- First of its kind
- Https secure site
- Real-time results
- Free search engine
- Massive database
- Hashtag analysis tool
Disadvantages
- It's not free.
2. MetaHashtags.
If you want to find hashtags that are relevant to your content that can bring you greater overall reach, then you can check out a hashtag analysis tool called MetaHashtags.
One of the best things about MetaHashtags is that they're incredibly easy to use, so you don't have to be a tech savvy to use them.
They'll tell you the best hashtags for your content and assess them based on a number of different factors, including language and location.
They make sure to filter out generic, useless hashtags that won't be helpful, which, of course, leaves you with the hashtags that will make a real difference.
3. Keyhole.
What has struck us the most about Keyhole is that they provide a thorough analysis of the data of any hashtag that you put into their search engine, but in a way that is super simple and easy to understand.
It's an all-in-one hashtag analysis solution, which means you don't need to go anywhere else for the rest of your online marketing strategy.
Keyhole can help you analyze your hashtags and provide you with real-time data. They can also track the reach of your campaign, and monitor your main competitors as well as other brands in the same industry as yours.
They can even draw your attention to mentions of your brand, whether positive or negative.
Keyhole has tools that can help you track trends, research your industry, and determine what your customers need, and if those needs have changed since you started marketing your brand online.
Again, no matter how advanced some of the information you receive, Keyhole simplifies it so that anyone can understand it, even if you're new to it and not very tech-savvy.
Not only can it help you track and analyze current hashtags, Keyhole can also help you optimize your posts for the future and improve your overall social media marketing strategy.
Their rates start at $179 per month and go up to $999 per month, which, of course, is more suited to an agency that has a larger budget for social media marketing.
Benefits
- Simple reports
- Free trial
- Campaign monitoring
- Influencer marketing
- Follow up on events
- Brand monitoring
- Market studies
- Hashtag analysis
- Real-time data
Disadvantages
- Potentially expensive for some
- Complicated to use
4. Hashtagfiy.
Hashtagify is a great hashtag analysis tool if you want to quickly find all the hashtags that are relevant to your niche and industry.
To do this, simply enter a particular hashtag or keyword, and the search engine offers choices that relate directly to that keyword.
We like that they have an option that allows you to check the popularity of each hashtag you get in the results, all of which is displayed in an easy to read report.
If you log in to your Hashtagify account, it is also possible to save the searches you have made.
While these basic features are offered for free, there is a pro version that allows you to benefit from a more in-depth analysis of all the hashtags you are looking for.
Hashtagify is affordable, but as you might have already guessed, it doesn't offer much flexibility and additional features.
We'll say that all of their rates can be canceled at any time, but if you want to take advantage of other features, you have to pay to add them.
This means that even though the starting price is $29 per month, it can quickly get very high.
The highest price is $311 per month. Although it is cheaper than Keyhole, we consider it to be in the most expensive part of the spectrum.
Benefits
- Free basic version
- Twitter hashtag monitoring
- Advanced analysis features
- Hashtag discovery tool
- Setting up the campaign
- Hashtag tracking
- Personalized suggestions
- Influencer tracking
Disadvantages
- The price can be considered high
- Not as many features as the tools mentioned above
5. Mention.
Mention wants to help influencers and businesses monitor their overall social media marketing performance and current trends in their industry.
They want their customers to be able to access important information about their brand around the world, which is why they offer their services in 40 different languages.
They can even export the data they've collected for you into reports that are understandable and user-friendly.
This means that Mention is not only a tool that can analyze social mentions across a number of different platforms, but it can also help you track your various online activities, as well as the results of those activities.
That way, you can discover influencers who can help your brand have a greater online reach.
The ultimate goal of Mention is to help its users understand how to use hashtags to their advantage.
They're mostly working with Instagram right now, and they seem to have a lot of information on their website about how you can use hashtags to your advantage — beyond their services, which we think is pretty cool.
This means that they are very good value for money because they are not only a tool for analysing hashtags, but they have a wealth of information that can teach you how to properly apply your hashtag strategy.
Mention has a free basic version, but as you might have already guessed, it doesn't offer much.
It's a good way to get to know them. Their next price is $25, and their most expensive package is $450 per month.
That means they have lots of different price options, allowing access to most budgets.
6. Brand24.
Brand24 is a social media monitoring tool that can help you analyze and track any mention of your favorite hashtags across all different types of online platforms.
From social media channels to websites, forums and blogs, Brand24 has it all covered.
The data they gather on your hashtags is presented in a user-friendly table.
In this table, you'll find useful information, including how your hashtags are performing, as well as which influencers are currently talking about your brand.
Brand24 wants to make managing your online reputation super simple and easy.
In addition to offering automated feeling analysis and instant notifications, they offer a basic plan that allows you to see what they are doing before you commit.
Brand24 is a hashtag analysis tool that knows how important it is to know and engage with its customers when they are online.
As well as making this incredibly easy, they also have top-notch customer support, so if something goes wrong, you can contact them directly.
Their paid plans start at $49 and go up to $199. Their $49 package allows you to get basic data and is ideal for following a single brand.
You have access to data on five keywords and five mentions per month. Their highest price gives you access to data on 20 keywords and 250,000 mentions per month. So it all depends on your budget.
7. Union Metrics.
It's an easy to use hashtag analysis tool that can help you better understand the impact and exposure of your tweets.
You can also have access to discussions that your brand participates in online, making it very easy for you to follow your target market and what they are saying about your product or service.
It's a great way to grow your brand and make sure you're promoting it to the right people.
What strikes us is the simplicity of their interface. They're also affordable, which means they're ideal not only for businesses, but also for individuals.
Their superb analytics are presented in easy to read reports, and their real-time monitoring features let you know what your content is doing and how it's behaving from the moment you download it.
Like Brand24, their prices start at just $49 per month and go up to $199 per month.
The basic offer allows you to connect your services to three of your social media channels, while the high-end offer allows you to connect up to six.
Formerly known as Tweetreach, this hashtag analytics company knows what you need to keep track of your content so you can stay in control of things like your hashtag and engagement strategies.
Final Verdict
As you can see, the hashtag analytics industry is more important than ever — and this list is just the tip of the iceberg.
There are plenty of other businesses like these out there, but we're not sure if they're worth your time and money.
What we know for sure is that those on this list are highly reputable, have great customer reviews, and can adapt to all types of budgets.
Be sure to check out their free trials, and take a step toward making a real difference in your hashtag strategy this year as you set new goals for growing your online brand.
