Detailed Full Review of AppSumo: All you need to know (2024)

AppSumo is a website for daily deals for digitally distributed products and online services

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What is the AppSumo website?

AppSumo is a marketplace that offers discounts and deals on software and online services.

It is operated by AppSumo LLC, a privately held company based in Austin, Texas.

La company was founded in 2010 by Noah Kagan and is currently led by CEO Sumo Logic, with a dedicated team of 30 employees.

AppSumo's main mission is to help individuals grow their businesses by offering discounts on the best tools and resources available.

To do this, AppSumo selects and negotiates deals with software and service providers, then offers them to its members at a fraction of the normal price.

Founder of the website

1. Deals on AppSumo

AppSumo is distinguished by two main categories:

  • Apps : Discounts on software and online services.
  • Products : Discounts on physical products.

2. Promotion of Exploration

AppSumo deals are often time-limited, encouraging members to try out new products and services.

  • Limited time : The benefits are generally offered for a limited time, encouraging action.
  • Trials encouraged : The “use it or lose it” structure encourages members to explore new tools.

3. Media recognition

AppSumo has been mentioned in major publications, strengthening its legitimacy in the industry.

  • Media mentions : AppSumo has been featured in publications such as the Wall Street Journal, Forbes, TechCrunch, and Inc.

4. Educational resources

AppSumo goes beyond the benefits and offers educational resources to help its members progress.

  • Blog, Podcast, and Video Content : These resources cover a wide range of topics related to entrepreneurship and business management.
  • Interviews : Members can benefit from the experience of successful entrepreneurs and business leaders.

5. Flexible membership

AppSumo membership is designed to be accessible and non-binding.

  • Free membership : Membership is free and no commitment is required.
  • Easy cancellation : Members can cancel their membership at any time.

AppSumo Features

Since its creation in 2010, AppSumo has become the platform of choice for entrepreneurs, small businesses and freelancers looking for good software deals. What sets AppSumo apart is not only the attractive discounts (which sometimes reach 90%) on software tools, but also the dynamic community of entrepreneurs and the opportunity to discover and promote new software products. Here is a detail of the key features of AppSumo that contribute to its success:

1. Laboratories

The research and development arm of AppSumo, called AppSumo Labs, is dedicated to the exploration and development of new software products. These are then offered to AppSumo members with substantial discounts, often up to 90%.

  • Exploring and testing new software.
  • Lifetime deals (very advantageous lifetime deals) for members.

It is clear that AppSumo's R&D efforts allow members to access innovative solutions at preferential rates.

2. Appsumo Academy

The AppSumo Academy offers a range of online courses designed to guide entrepreneurs in creating and expanding their businesses. AppSumo members benefit from access at a reduced rate.

  • Entrepreneurship online course series.
  • Attractive pricing for members.

With the AppSumo Academy, entrepreneurs can improve their skills while saving on training costs.

3. Forum

The AppSumo forum offers a marketplace of ideas where the community of entrepreneurs exchange advice, tips and software tips. Membership is free and open to everyone.

  • Platform for exchange and networking.
  • Free access for all.

This community initiative enriches the user experience and facilitates the sharing of knowledge and opportunities.

4. Business offers

In addition to daily deals, AppSumo periodically offers benefits on various software products and services. These offers, which are available for a limited time, often come with significant discounts.

  • Periodic exclusive offers.
  • Significant discounts on software and services.

The appeal for limited deals boosts member engagement and allows them to access useful resources at discounted rates.

5. Referral Program

AppSumo's referral program encourages members to invite friends and earn credits for future purchases on the platform.

  • Attractive referral program.
  • Credits that can be used throughout the platform.

Thus, AppSumo rewards loyalty and encourages word-of-mouth, while expanding its member base.

AppSumo is proving to be a valuable resource for entrepreneurs and small businesses looking for advantageous software offerings.

With a range of features designed to save time and money, as well as an active community, AppSumo is undeniably a platform to consider for any entrepreneur who wants to maximize their software performance. Don't miss the opportunity, explore AppSumo today and make significant savings on the tools that are critical to the success of your business.

Membership in AppSumo not only offers access to essential software tools at reduced rates, but also an opportunity for learning and networking within a community of dynamic entrepreneurs.

Whether you are a seasoned entrepreneur or a small startup, AppSumo's features are designed to support you in your quest for success.

The value offer is clear : substantial savings, access to innovation and a community of entrepreneurs. If these elements resonate with your needs, AppSumo is undoubtedly an option worth exploring.

How does AppSumo work?

AppSumo is a platform recognized for its lifetime deals on software for entrepreneurs, small businesses and freelancers. Here's how AppSumo works and why so many businesses choose to offer their products on this platform.

1. Fast Customer Acquisition

offres sur appsumo
How does AppSumo work

Why would a software publisher want to offer their product on AppSumo, often at a discounted price for life?

The answer lies in the opportunity to acquire a large number of customers in record time. AppSumo has a base of over one million registered users, a large email list, and 4,000 affiliates, making it a robust marketing machine for launching a product.

  • Access to over 1 million registered users.
  • Powerful marketing machine for launching products.

2. Constructive User Feedback

Sumolings, as AppSumo users are called, are generally very involved in the products they buy, providing an excellent source of feedback for product development.

  • Community committed to constructive product feedback.
  • Opportunity for continuous product improvement through feedback.

3. Savings for Entrepreneurs

As a business owner, the goal is often to save money while maximizing efficiency. AppSumo, by offering privileged advantages over software and business tools, meets this need.

  • Exclusive benefits to save money
  • Access to essential tools for business development.

4. AppSumo Business Process

AppSumo works by forging partnerships with software publishers to offer special advantages on their products. These offers, which are limited in time, are generally only available to AppSumo members.

  • Partnerships with software publishers for special benefits.
  • Time-limited deals to encourage purchases.

5. Valorization of Business Products

AppSumo is a preferred platform for businesses that want to market their products. With services like email marketing, social media campaigns, and video advertising, businesses can reach new customers and grow their business.

  • Variety of marketing tools to reach new customers.
  • Massive audience for maximum product exposure.

6. Get the best deals

From a customer point of view, a few tips allow you to maximize the benefits of AppSumo

It is advisable to read the terms of the offers carefully, to act quickly to seize the best offers, and not to hesitate to negotiate for a better price.

  • Carefully read the conditions to avoid surprises.
  • Responsiveness to seize software discounts and save money

In summary, AppSumo offers an effective platform for both software publishers and entrepreneurs. The former benefit from a robust marketing machine to launch and get feedback on their products, while the latter have access to essential tools at attractive rates, thus promoting the development and sustainability of their businesses.


AppSumo also offers a simple pricing structureThis allows everyone to access premium tools at reduced rates.

Here's how it works:

Free access

AppSumo is distinguished by its free access that allows you to discover and explore the various deals at no cost.

  • Exploring deals : Free access to various software recommendations.
  • Interaction with the Community : Possibility to ask questions and interact with other buyers on the platform.

AppSumo Plus

For frequent users, AppSumo Plus offers a premium program that offers exclusive benefits.

  • Exclusive offers : Access to deals that are not available to standard users, including discounts, free licenses, or additional features.
  • Priority Support : Priority support to solve problems or obtain information on purchased products.
  • Exclusive Webinars and Workshops : Access to exclusive learning sessions to maximize the use of the tools acquired.
  • Premium content : Access to exclusive guides, ebooks, and videos to boost your productivity.
  • Pricing :Monthly or annual subscription, with a discount for the annual commitment.

AppSumo Plus offers a unique opportunity to access premium resources at attractive rates.

Whether you are an occasional user or a frequent customer, you will find a formula adapted to your needs and your budget.

AppSumo Plus membership is particularly attractive for those looking to maximize their investment in the tools and resources offered on the platform.

Alternatives to AppSumo

In the vast world of online software offerings, AppSumo was able to stand out.

However, there are other platforms that offer similar services. These alternatives can be a viable option for those looking for deals and discounts in the form of vouchers on digital tools.

Here are some platforms that can be used as alternatives to AppSumo:

1. StackSocial

StackSocial is positioned as an online deal platform, offering attractive discounts on a diverse range of digital products, including software, games, and online training.


  • Diversified offers : Offers a wide variety of products, ranging from software to video games to online courses.
  • Bundles : Offers product packs at reduced prices, allowing users to discover and acquire a set of tools at a lower cost.
  • Flash sales : Organize flash sales to acquire products at very reduced prices.


  • Variable : Prices vary depending on the products and current bargains.
  • Special offers : Regularly offers special offers and additional discounts.

StackSocial, with its variety of offerings, is positioned as a notable alternative to AppSumo for those looking to discover and acquire a diverse range of digital products at discounted prices.

2. Dealify

Dealify stands out as a platform aimed specifically at entrepreneurs and startups, offering discounts on digital marketing tools.


  • Targeted deals : Offers discounts on essential digital marketing tools for entrepreneurs.
  • Access to exclusive tools : Offers access to tools that are often exclusive or newly launched on the market.


  • Reduced prices : Offers substantial bargains on the regular price of software.
  • Temporary deals : Offers limited-time offers that offer additional savings.

Dealify is a great platform for entrepreneurs looking to acquire digital marketing tools at a discounted price, comparing favorably to AppSumo in this specific niche.

3. PitchGround

PitchGround is a platform that offers deals on essential software and resources for entrepreneurs, startups, and small businesses.


  • Software deals : Offer deals on essential software to help businesses grow.
  • Access to entrepreneurial resources : Also offers resources to help entrepreneurs on their journey.


  • Reduced prices : Deals are often presented at reduced prices.
  • Limited offers : Deals are often time-limited and encourage quick action.

PitchGround is a robust platform for entrepreneurs looking to discover and acquire useful tools at reduced prices compared to AppSumo.


Is AppSumo free?

AppSumo membership is free. However, there is a paid membership option that gives you access to more deals and discounts.

Do I have to be an AppSumo member to take advantage of the offers?

No, you don't need to be a member to take advantage of AppSumo's offers. However, becoming a member gives you access to more offers and discounts.

Final Verdict

In this post, we are trying to share everything related to AppSumo.

If you're reading this AppSumo review, then it's clear that AppSumo is a big marketplace for small businesses. AppSumo provides an easy way to manage and monitor your business finances.

The AppSumo interface is easy to use and the customer support is great.

Overall, AppSumo is a great choice for small businesses and also for entrepreneurs.

Hopefully, this article will help you get a general idea of AppSumo and understand why it has gained so much popularity lately. Thanks to all of you.

  • Diversity of Offerings : AppSumo offers a wide variety of exceptional offers on software and online tools that are updated daily.
  • Exclusive Deals : New exclusive deals that are very advantageous on a regular basis, available nowhere else.
  • Extensive choice : Broad selection of software and tools to meet various needs.
  • Money Back Guarantee : 60-day money-back guarantee for peace of mind.
  • Discovering New Tools : Access to lesser-known but effective solutions.
  • Special offers : Favorable rates on recommended products.
  • Available testimonies : Reviews and testimonials from other buyers to evaluate software.
  • Interaction with Editors : Ask your questions directly to the editors about their tool.
  • Ongoing improvements : Features added in response to customer feedback.
  • Easy refund : Two-click money-back guarantee with no justification required. ‍
  • Limited selection : Only a few dozen applications are recommended, limiting access to all productivity tools on the market.
  • Best Deals Elsewhere : Possibility to find cheaper rates elsewhere via sponsorship programs, discount coupons, or personalized promotions.
  • No Quality Guarantee : Despite careful selection, the quality of each application is not guaranteed by AppSumo.
  • Technical Support Absent : No technical support for recommended software; support should be sought directly from application developers.

Founded in 2010

Headquarter in Austin (USA)

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