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CallRail is a SaaS (Software As a Service) based in the United States, providing tons of informative metrics on various aspects of telephone interactions.
But CallRail goes beyond call tracking to sales tracking.
It also handles call routing, call recording, lead evaluation, transcripts, and more.
Smart conversation is what they call it - and they don't mean looking smart at a party. It's a powerful, automated, and intelligent call analysis.
The user experience is another strong point of CallRail. Dashboards are simple and intuitive, while providing the sophisticated technology and analytics that data-driven marketers need.
CallRail is aimed at several users as follows:
Although CallRail is powerful enough to be used by a business, its price and ease of use are affordable for any SME. Plans start at $30 per month and installation only takes a few minutes (see tariffs here).
CallRail does not require special training, equipment or initial investment. You don't even need a credit card to start a free trial (whew!).
CallRail offers the following features:
The CallRail software offers a clear and intuitive main dashboard, divided into five sections that are essential for efficient navigation.
This well-organized layout makes using CallRail intuitive, allowing users to easily navigate between various key features.
The Activity section is a powerful tool with advanced filters for accurate research and detailed interaction analysis.
CallRail's advanced filtering program is particularly useful for businesses that want to thoroughly analyze their customer interactions.
The CallRail Reports section offers a series of visualizations for a thorough understanding of call data.
CallRail reports provide valuable insights, although greater customization of the lead funnel would be beneficial.
Keyword research in the CallRail software is an innovative feature, exploiting call transcripts for targeted content analysis.
This feature is a valuable tool for businesses looking to optimize their interactions based on strategic keyword categories.
The CallRail Numbers section allows for efficient management of tracking numbers, which is essential for marketing campaigns.
Number management in CallRail is flexible and intuitive, making tracking campaigns and sources efficient and accurate.
CallRail offers advanced call flow customization, allowing incoming calls to be routed according to specific criteria.
CallRail's call flow system is a powerful tool for creating a personalized and effective customer experience.
The major advantage of CallRail lies in its numerous integrations with third-party tools, increasing its versatility and efficiency.
CallRail's integrations with various digital marketing tools offer powerful synergy for campaigns and analytics.
CallRail's CallScore offers automated lead classification, streamlining the direct sales and follow-up process.
CallScore is a valuable asset for sales teams looking to optimize their lead tracking and qualification process.
CallScribe offers an accurate transcription of recorded calls, allowing detailed analysis of the content of the conversations.
CallScribe is an essential tool for deeply understanding customer interactions.
The Lead Center is a real-time dashboard for managing and tracking recent phone interactions. It works like a mini-CRM, offering a global view of contacts and interactions.
While useful, separating the Lead Center from the main dashboard can be perceived as an unnecessary fragmentation of the user interface.
CallRail has competitive pricing. It is based on the principle of pay-per-use. All of the basic features are included in each plan, including the starter plan which is $45/month.
CallRail also offers a 14 day free trial, without a credit card.
CallRail offers reasonable pricing options for any size of business.
CallRail offers several support channels to ensure an optimal user experience. Here is an overview of their customer support offering.
CallRail support is well-organized but lacks 24/7 support, which can be an inconvenience for users in different time zones or who need help outside of business hours.
Traditionally, businesses use the same phone number on all of their marketing communications: website, online ads, billboards, etc.
The problem is that when a call comes in, no one knows what channel or marketing campaign brought it in.
Did he hear about the company through Yelp, through an organic post on Facebook, in an email marketing message, or in a taxi?
The CallRail solution tells businesses which marketing campaign generated which call by cleverly displaying different phone numbers in different ads.
CallRail assigns your incoming calls to the right marketing source.
Attribution is an extremely important concept in marketing these days. CallRail helps you improve attribution significantly. This improvement allows you to more effectively allocate marketing spend to channels with higher ROI. If your competition uses call tracking and you don't, you're at a disadvantage.
You instantly get a tracking number as soon as you complete the assistant!
CallRail has a few attractive alternatives, each offering unique features to meet a variety of call tracking and marketing analysis needs.
HubSpot, a digital marketing giant, also offers call tracking solutions integrated into its CRM platform.
HubSpot is ideal for businesses looking for a call tracking solution that is tightly integrated with a comprehensive CRM platform, although this can be expensive for small businesses.
SEE MORE: Start a free HubSpot trial now
Dialpad offers a call tracking solution focused on business communication and integration with collaborative tools.
Dialpad is a great option for businesses looking for flexibility and cloud integration, with an emphasis on using AI to improve communication.
CallTrackingMetrics is a robust alternative offering call tracking features and advanced marketing analytics.
CalltrackingMetrics stands out for its ability to integrate call tracking analytics with advertising campaigns, offering calls a comprehensive overview of marketing performance.
These alternatives each offer unique advantages in terms of integration, analysis, and customization, allowing businesses to choose the solution that best fits their specific needs in terms of call tracking and marketing analysis.
Yes, you can create separate companies and identifiers for your customers within your account. Each of your customers will only have access to their call tracking data.
You can have as many destination phone numbers as you want. If you want, each tracking phone number can be routed to a different destination number.
CallRail is the market leading call tracking software. Online Geniuses is thrilled to have their sponsorship as an exclusive call tracking partner.
CallRail has a powerful set of features in a user interface that is easy to use and easy on the eye. Analytics and metric data will appeal to any data-driven marketer. The prices are reasonable for businesses of any size. Installation is easy and risk-free. The support and integration are great. There's really no reason not to check out CallRail for your call tracking needs.
