Mailpoet : Full Review, Testing, and Presentation (2024)


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What is Mailpoet?

MailPoet is a Email marketing plugin for WordPress that can manage your newsletters, email personalization and much more - Here is our complete review with the pros and cons.

Categorizing a plugin as a messaging tool is a bit ambiguous nowadays. After all, almost every tool comes with a built-in email function. But MailPoet was designed exclusively to allow you to offer your customers a complete email experience that goes beyond standard welcome emails.

MailPoet Homepage
MailPoet home page

It can help you take care of everything associated with emails, from the subscription form to the lists, and to ensure that the emails are delivered correctly thanks to the plugin's dedicated SMTP.

In summary, MailPoet can be used in the following cases:

  • To create registration forms on your site
  • Collect leads and subscribers in an easily manageable database.
  • Create different email categories
  • Segmenting subscribers into multiple email lists
  • Automate email sending
  • Track the performance of email campaigns

The plugin also has an easy-to-use email creation tool that allows you to customize the design and layout to ensure the consistency of your brand voice.


1. Email templates

Signup Forms
Enrollment forms

MailPoet offers a wide variety of email templates, ensuring a perfect match with your brand identity.

  • Choice of models: Over 50 startup templates for different niches and needs.
  • Drag-and-drop editing: Easy customization with the addition of elements such as images and links directly in the editor.

These varied and customizable templates make MailPoet ideal for consistent and engaging brand communication.

2. WordPress registration forms

MailPoet simplifies the creation of registration forms, which are essential for building a subscriber database.

  • Customizing fields: Choose what information to collect, such as email, name, birthday.
  • Flexible placement: Integration of forms in various forms, such as pop-ups or widgets.

The ease of customizing and integrating these forms makes them a powerful tool for increasing your subscriber list.

3. List segmentation

MailPoet allows you to effectively segment your subscribers for more targeted email marketing.

  • Behavior-based personalization: Create segments based on subscribers' interactions with your emails and your site.
  • Unlimited lists: There is no limit on the number of segmented lists you can create.

This feature is crucial for optimizing the engagement and effectiveness of email marketing campaigns.

4. Inactive Subscriber Filtering

MailPoet helps maintain a healthy subscriber list by automatically filtering out inactive subscribers.

  • Improving deliverability: Avoid sending emails to inactive subscribers to protect your sender reputation.
  • Automatic management: Identification and removal of inactive subscribers to optimize campaign performance.

This proactive subscriber management increases engagement rates and the overall health of your mailing list.

5. Email deliverability

Email Deliverability
Email deliverability

MailPoet focuses heavily on deliverability, ensuring that your emails reach inboxes.

  • High delivery rate: 99% deliverability for an effective inbox reach.
  • Fast processing capacity: Management of large volumes of emails without affecting site performance.

MailPoet's exceptional deliverability ensures that your email communications reach their target audience.

6. Email analysis

Email Analytics
Email analysis

MailPoet provides detailed analytics to measure the effectiveness of your email campaigns.

  • Performance monitoring: Get information on open and click rates.
  • Integrating with Google Analytics: Understand subscribers' behavior better and adjust your strategies accordingly.

MailPoet's in-depth analytics enable continuous improvement and informed decision-making for your email marketing campaigns.

7. WooCommerce integration

MailPoet + WooCommerce

MailPoet offers seamless integration with WooCommerce, improving marketing for online stores.

  • Customizing transaction emails: Improve customer engagement with personalized emails.
  • Automating abandoned cart emails: Encourage customers to complete purchases with automated reminders.

Integrating WooCommerce with MailPoet makes email communications more relevant and effective for online retailers.

WooCommerce Email Customizer
The best email personalization plugins for WooCommerce: A complete guide

MailPoet continues to add features to improve the user experience and the effectiveness of email marketing, remaining a top choice for digital marketing professionals.


MailPoet offers two types of pricing plans, depending on whether you want to include the shipping service or not.

With the MailPoet mailing service

Whichever plan you choose, all MailPoet features are absolutely free for up to 1,000 subscribers. You can send an unlimited number of emails to your subscribers, track emails, and get help from experts on the MailPoet support team.

For more than 1,000 subscribers, the price varies from 15 euros to 350 euros per month. The precise amount will ultimately depend on the number of subscribers.

If you have more than 70,000 subscribers, you can contact the team to get a personalized plan. You can also opt for annual plans that will allow you to benefit from a slight discount.

MailPoet Pricing

Without the MailPoet mailing service

  • Blogger license for 1 website at 149 euros per year.
  • Freelancer license for 4 websites at 249 euros per year.
  • Agency license for an unlimited number of websites at 499 euros per year.

If you join MailPoet with over 1,000 subscribers, you can take advantage of the 30-day money-back guarantee to try out its features first hand.

Alternatives to MailPoet

Of course, there are other viable options for WooCommerce email marketing plugins that you can use if you're looking for something other than MailPoet.

Let's take a look at some of the best MailPoet for WooCommerce alternatives:

1. Klaviyo.

The Klaviyo email marketing platform.

Klaviyo is a customer interaction and email automation plugin for WordPress that allows you to create highly effective email marketing campaigns for your business.

The best part about this plugin is that it allows you to sync all customer data and interactions using a single click. This way, you can get an overview and see detailed reports on customer interactions on your WooCommerce site directly from the admin panel.

In addition, the plugin has advanced customization to create drip campaigns, send transactional emails to customers, or run effective email marketing campaigns on your WooCommerce site.

2. ConvertKit.

ConvertKit creative marketing platform.

ConvertKit offers a simple, but effective solution to generate more leads and boost conversions on your WooCommerce site.

The plugin integrates easily with your existing online store and automatically syncs all customer and purchase data from your store to your ConvertKit account.

It gives you access to all the tools you need to create effective email marketing campaigns on your online store that help generate more leads and encourage customers to make purchases before bouncing back to your WooCommerce site.

3. Mailchimp.

Email marketing plugin for WordPress: Mailchimp.

Mailchimp is one of the most popular email marketing solutions for WordPress and WooCommerce sites.

It has advanced features that allow you to create and automate marketing campaigns on your online store.

All customer and purchase data in your online store will automatically be synchronized with Mailchimp - one of the competitors of Brevo, which makes it much easier to set up on your WooCommerce site, even if you're not very tech-savvy.


What does Mailpoet do?

MailPoet simplifies the management of a list of subscribers and the creation of emails. It includes a fantastic drag-and-drop user interface that allows you to send professional-quality newsletters in minutes.

Is Mailpoet an SMTP?

MailPoet is not an SMTP. SMTP is an email sending protocol. MailPoet is a WordPress plugin that allows you to create and send newsletters, and manage your subscribers.

What are Mailpoet's weaknesses?

Based on the features mentioned above, we can say that MailPoet is a robust tool for managing daily emails. But it also has some flaws.

  • It is not an independent tool. You can only use it with WordPress. To use it for e-commerce, you need to set up a WooCommerce store.
  • Many ESPs offerFacebook integration to automatically retarget subscribers. MailPoet does not offer this feature; you can only retarget subscribers who have made a purchase.
  • You can create any type of form with it, but not A landing page.

Final Verdict

MailPoet certainly simplifies email marketing for its users. The plugin is easy to set up and use - and offers a full range of attractive features.

It can effectively manage WooCommerce email campaigns and present you with ROI reports. Its price is also very flexible. You don't have to compromise for a larger plan in order to have access to its features, as you'll only pay according to the number of your subscribers.

MailPoet reaches the most important segments that are desirable to send targeted emails. However, some users may feel the need for further filtering to categorize customers.

If that's not a problem for you and your website, MailPoet can be an ideal digital business partner at the head of your email service.

  • Drag and drop creator.
  • Fully integrated with WordPress and Woocommerce
  • Offers high email deliverability rates
  • Automated email segmentation and programming
  • Elementor and Gutenberg integration

  • Can be expensive
  • No A/B testing
  • No optimization of shipments
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