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Omnisend is an omnichannel marketing platform specially designed for e-commerce businesses.
Used by over 100,000 retailers and brands, it allows marketing communications to be effectively managed through various marketing automation channels, such as email, SMS, web push notifications, Facebook, and Google for retargeting:
So Omnisend is much more than just an email and SMS marketing tool.
Omnisend is a comprehensive and customizable marketing automation solution, optimized for e-commerce (e-commerce), that helps businesses build lasting and profitable relationships with their customers.
Omnisend makes it easy to create professional and personalized emails.
Omnisend's campaigns are designed for intuitive use, ideal for e-commerce businesses of all sizes.
Automate your communications to save time and increase sales.
Omnisend automation optimizes customer engagement, even when you're not around.
Leverage customer data for targeted and effective campaigns.
Omnisend's segmentation maximizes the impact of your messages by adapting them to the specific needs of each customer.
Efficiently capture and convert visitors into subscribers
Omnisend's capture tools are essential for expanding your contact base and increasing engagement.
Reporting tools for informed marketing decisions.
With Omnisend reports, you can continuously adjust and optimize your marketing strategies.
Effectively combines email marketing, SMS messaging, and other channels for a unified strategy.
Omnisend makes it easy to create a consistent and integrated customer experience across a variety of marketing channels.
Instantly engage your customers with personalized notifications.
Omnisend push notifications increase engagement and improve customer retention.
Targeted SMS/MMS messages for increased mobile engagement.
Omnisend SMS marketing is a powerful tool for improving customer engagement and conversion.
Increase efficiency with automated and personalized campaigns.
Omnisend's automation simplifies campaign management while making them more effective and personalized.
Another crucial aspect of Omnisend is its App Store, an integration hub that reinforces the power and flexibility of the platform.
Omnisend excels in the field of integrations, offering connections with over 150 third-party tools through easily installable applications.
These applications cover a wide range of marketing and e-commerce tools, including:
All of these integrations are accessible in a few clicks: just click on your store name at the top right, then select “Apps.” This makes Omnisend incredibly adaptable and perfectly equipped to meet the varied needs of e-commerce marketing.
Omnisend offers flexible pricing plans to suit all email and SMS marketing needs, with a free starting option and monthly subscriptions for advanced users.
Free plan
The free plan is great to get started, offering essential tools at no cost (Email SMS).
Standard Plan (16€/month)
With the Standard plan, benefit from higher email volume and improved support for continued growth.
Professional Plan (59€/month)
The Professional plan is designed for businesses that require a high volume of emails and SMS messages, with extensive features and support.
Omnisend's rates vary depending on the number of contacts and the volume of emails and SMS messages required.
Each Omnisend plan is designed to deliver maximum value, whether you're a small startup or an established brand looking to optimize your email and SMS marketing.
Understanding Omnisend customer support is crucial, whether you are an experienced user or just starting out in the field of email marketing.
The experience with Omnisend customer support has proven to be effective and professional.
Despite some confusion about the concept of “live chat,” the Omnisend team responds quickly and thoroughly, offering meaningful and relevant help for users at varying levels of email marketing experience.
ActiveCampaign is a robust and versatile platform for email marketing and automation.
MailerLite is a great choice for anyone looking for an email newsletter software that is simple, affordable, and feature-rich.
Moosend is a user-friendly email marketing platform that's perfect for beginners who don't require a multitude of advanced features.
These alternatives to Omnisend each offer unique characteristics that may better suit certain businesses based on their specific email and SMS marketing needs.
Omnisend offers a free freemium plan with various premium options. It is an effective digital marketing application, meeting the needs of e-retailers thanks to its multiple functionalities.
Indeed, Omnisend specializes in email marketing, but also offers other tools to strengthen your digital marketing strategy.
To connect your store to Omnisend, enter the store URL during registration. Omnisend automatically syncs Shopify or BigCommerce user data. For other platforms, importing data is manual. Each Omnisend account is limited to one store only.
Pop-ups, which are very effective in increasing revenue, make it possible to collect key information such as email addresses. They are a strategic element for optimizing your email marketing campaigns.
The charges on the various e-commerce platforms directly influence the costs for e-retailers. Adequate management of these expenses is essential to optimize resources and maximize revenues.
Adapting offers to local needs guarantees better user satisfaction and can significantly increase the conversion rate on e-commerce platforms.
Overall, Omnisend impressed me. A lot. There's a lot to recommend, from the quality and usability of campaign creation, personalization and automation, to great support and attractive prices for the Standard plan.
Of course, the biggest strength of Omnisend is that it is suitable for promoting online stores. It extracts sales and customer data directly from your e-commerce platform, you can sell directly from your emails with just a few clicks, and there are numerous advanced sales-focused analytics and marketing strategies, like customer lifecycle mapping.
Even better, Omnisend makes all of this simple and accessible, so that even novice users can get up to speed with its powerful tools.
However, it should be noted that Omnisend's strength is also its weakness. For example, while sales-based analytics are great, analytics that are purely campaign-based are pretty basic.
It's the same with product-oriented models and with the limited use of landing pages.
Overall, Omnisend is far from perfect, but it is quite good.
If you're a small online business looking for a more comprehensive service with decent e-commerce features and affordable prices, ActiveCampaign worth checking out as an alternative.
