Detailed Full Review of Omnisend: All you need to know (2024)

What is Omnisend?

Omnisend is an omnichannel marketing platform specially designed for e-commerce businesses.

Used by over 100,000 retailers and brands, it allows marketing communications to be effectively managed through various marketing automation channels, such as email, SMS, web push notifications, Facebook, and Google for retargeting:

• Pre-built automations : Customizable workflows for standard e-commerce automations, like reconquest sequences, abandoned cart messages, and post-purchase campaigns.
• Advanced segmentation : Thanks to its on-site tracking capabilities, Omnisend allows list segmentation based on buying behavior and customer lifecycle stages.
• Buyable Emails and Dynamic Discount Codes : Easily create engaging, interactive emails that drive sales.
• E-commerce Lead Magnets : Use tools like the Wheel of Fortune, teasers, and landing pages to attract and convert visitors.
• Versatile integrations : Omnisend integrates seamlessly with popular platforms and tools like Shopify, WooCommerce, BigCommerce, Smile.io, Aftership, etc.

So Omnisend is much more than just an email and SMS marketing tool.

Omnisend is a comprehensive and customizable marketing automation solution, optimized for e-commerce (e-commerce), that helps businesses build lasting and profitable relationships with their customers.

Features

1. Emailing campaigns

Omnisend makes it easy to create professional and personalized emails.

• Customizable templates: Choose from a variety of top templates for engaging emails.
• Drag & Drop Editor: Ease of design without the need for coding skills.

Omnisend's campaigns are designed for intuitive use, ideal for e-commerce businesses of all sizes.

2. Automation

Automate your communications to save time and increase sales.

• Pre-built workflows: Automated customer journeys for every stage of the buying cycle with Omnisend
• Easy editing: Edit and visualize your workflows with a drag-and-drop editor.

Omnisend automation optimizes customer engagement, even when you're not around.

3. Segmentation

Leverage customer data for targeted and effective campaigns.

• Behaviour-based Targeting: Segment your contacts according to their actions and preferences.
• Advanced Customization: Create unique messages that resonate with each segment.

Omnisend's segmentation maximizes the impact of your messages by adapting them to the specific needs of each customer.

4. Popups & Forms

Efficiently capture and convert visitors into subscribers

• Customizable forms: Create engaging popups and landing pages.
• Compliance with Standards: Omnisend ensures compliance with TCPA and GDPR regulations.

Omnisend's capture tools are essential for expanding your contact base and increasing engagement.

5. Reports

Reporting tools for informed marketing decisions.

• Sales Overview: Analyze the overall performance of your campaigns.
• Detailed reports: Evaluate the effectiveness of each marketing action on Omnisend.

With Omnisend reports, you can continuously adjust and optimize your marketing strategies.

6. Omnichannel marketing

Effectively combines email marketing, SMS messaging, and other channels for a unified strategy.

• Multichannel integration: Engage your customers through various communication channels.
• Message consistency: Ensure a consistent customer experience across all channels supported by Omnisend.

Omnisend makes it easy to create a consistent and integrated customer experience across a variety of marketing channels.

7. Web push notifications

Instantly engage your customers with personalized notifications.

• Real-time retargeting: Omnisend allows you to send alerts based on visitor actions.
• Automated Transactional Messages: Inform customers about order updates.

Omnisend push notifications increase engagement and improve customer retention.

8. SMS Marketing

Targeted SMS/MMS messages for increased mobile engagement.

• Automated SMS: Integrate SMS into your campaigns for constant customer contact.
• Creative SMS Campaigns: Create engaging SMS messages with images and GIFs in Omnisend.

Omnisend SMS marketing is a powerful tool for improving customer engagement and conversion.

9. Intelligent automation

Increase efficiency with automated and personalized campaigns.

• Flexible workflows: Automatically adapt your messages based on customer actions.
• Performance Monitoring: Analyze the effectiveness of your automated campaigns.

Omnisend's automation simplifies campaign management while making them more effective and personalized.

10. Integrations

Another crucial aspect of Omnisend is its App Store, an integration hub that reinforces the power and flexibility of the platform.

Omnisend excels in the field of integrations, offering connections with over 150 third-party tools through easily installable applications.

These applications cover a wide range of marketing and e-commerce tools, including:

• Facebook Lead Ads: Optimize your ads and effectively capture leads.
• Facebook Custom Audiences: Precisely target and re-target your customers on Facebook.
• Yotpo: Leverage customer reviews to strengthen your brand's credibility
• Zapier: Connect Omnisend to thousands of other applications to automate your workflows.
• Smile: Integrate loyalty programs with Omnisend to encourage customer retention.
• AfterShip: Track and report the status of shipments to improve the customer experience.
• Easyship: Simplify your shipments and deliveries.
• Tidio: Integrate a live chat for instant customer support.
• Recharge: Easily manage subscriptions and recurring payments with Omnisend
• And many others like Giorgias or others.

All of these integrations are accessible in a few clicks: just click on your store name at the top right, then select “Apps.” This makes Omnisend incredibly adaptable and perfectly equipped to meet the varied needs of e-commerce marketing.

Pricing

Omnisend offers flexible pricing plans to suit all email and SMS marketing needs, with a free starting option and monthly subscriptions for advanced users.

Free plan

• Cost: 0€
• Subscribers: Up to 250 contacts
• Emails: 500 emails/month
• SMS: 60 SMS/month
• Web Push: 500 pushes/month
• Benefits: Professional email templates, predefined automations, registration forms, customer analysis and segmentation, sales statistics, A/B testing, email customer support.

The free plan is great to get started, offering essential tools at no cost (Email SMS).

Standard Plan (16€/month)

• Cost: Starting from 16€/month
• Emails: 6,000 emails/month
• Subscribers: 500 contact limit
• Web Push: Unlimited
• Additional benefits: 24/7 live chat support.

With the Standard plan, benefit from higher email volume and improved support for continued growth.

Professional Plan (59€/month)

• Cost: 59€/month
• Emails: Unlimited delivery
• SMS: Volume increased to 3,900 SMS
• Subscribers: 500 contacts (additional fees for additional contacts)
• Additional benefits: Improved reports.

The Professional plan is designed for businesses that require a high volume of emails and SMS messages, with extensive features and support.

Omnisend's rates vary depending on the number of contacts and the volume of emails and SMS messages required.

Each Omnisend plan is designed to deliver maximum value, whether you're a small startup or an established brand looking to optimize your email and SMS marketing.

Customer Support

Understanding Omnisend customer support is crucial, whether you are an experienced user or just starting out in the field of email marketing.

• Easy accessibility: Omnisend has a handy support icon at the bottom of each page for easy access.
• Communication Options: Live chat option for premium users and email support available for everyone.
• Responsiveness of the Service: Fast and useful responses, often received within minutes.
• Availability: Service presented as available 24/7, with effective reactivity even outside office hours.
• Use of AI: Initial responses automated by a “robot” providing relevant articles, followed by direct support.
• Quality of Responses: The support team provides relevant, informative, and honest answers, including about features that are not available.

The experience with Omnisend customer support has proven to be effective and professional.

Despite some confusion about the concept of “live chat,” the Omnisend team responds quickly and thoroughly, offering meaningful and relevant help for users at varying levels of email marketing experience.

Alternatives to Omnisend

1. ActiveCampaign

ActiveCampaign is a robust and versatile platform for email marketing and automation.

Features

• Sophisticated Marketing Automation: Automated workflows to improve customer engagement.
• Landing Page and Form Builder: Easily create landing pages and forms to capture leads.
• Site Tracking: Analyze visitor behavior for more targeted campaigns.
• Integrated CRM: Manage customer relationships and sales in one place.

Pricing

• Diversified plans: Options tailored to small and medium-sized businesses.
• Pricing Based on the Number of Contacts: More flexibility for growing businesses.

2. MailerLite

MailerLite is a great choice for anyone looking for an email newsletter software that is simple, affordable, and feature-rich.

Features

• Intuitive User Interface: Easy to use for beginners.
• Rich Content Creation Tools: Includes drag-and-drop editors, custom forms, and more.
• Segmentation and Personalization: Target your subscribers effectively.
• Detailed reports: Track the performance of your campaigns.

Pricing

• Robust Free Plan: Great for getting started with basic features.
• Affordable Options: Economical paid plans with more features.

3. Moosend

Moosend is a user-friendly email marketing platform that's perfect for beginners who don't require a multitude of advanced features.

Features

• Simple Marketing Automation: Ideal for users who are new to automation.
• Sleek User Interface: Easy and intuitive navigation.
• Analysis tools: Measure the effectiveness of your campaigns.
• Practical Integrations: Connects to various e-commerce and CRM tools.

Pricing

• Free Small Lists Plan: Perfect for small businesses.
• Flexible pricing: Adapts to the growth of your business.

These alternatives to Omnisend each offer unique characteristics that may better suit certain businesses based on their specific email and SMS marketing needs.

FAQs

Is Omnisend free?

Omnisend offers a free freemium plan with various premium options. It is an effective digital marketing application, meeting the needs of e-retailers thanks to its multiple functionalities.

Is Omnisend email marketing software?

Indeed, Omnisend specializes in email marketing, but also offers other tools to strengthen your digital marketing strategy.

How do you connect your store to Omnisend?

To connect your store to Omnisend, enter the store URL during registration. Omnisend automatically syncs Shopify or BigCommerce user data. For other platforms, importing data is manual. Each Omnisend account is limited to one store only.

What are the advantages of using pop-ups for e-retailers?

Pop-ups, which are very effective in increasing revenue, make it possible to collect key information such as email addresses. They are a strategic element for optimizing your email marketing campaigns.

How do the charges of the various e-commerce platforms affect e-retailers?

The charges on the various e-commerce platforms directly influence the costs for e-retailers. Adequate management of these expenses is essential to optimize resources and maximize revenues.

How important is it to personalize offers for users in different countries?

Adapting offers to local needs guarantees better user satisfaction and can significantly increase the conversion rate on e-commerce platforms.

Final Verdit

Overall, Omnisend impressed me. A lot. There's a lot to recommend, from the quality and usability of campaign creation, personalization and automation, to great support and attractive prices for the Standard plan.

Of course, the biggest strength of Omnisend is that it is suitable for promoting online stores. It extracts sales and customer data directly from your e-commerce platform, you can sell directly from your emails with just a few clicks, and there are numerous advanced sales-focused analytics and marketing strategies, like customer lifecycle mapping.

Even better, Omnisend makes all of this simple and accessible, so that even novice users can get up to speed with its powerful tools.

However, it should be noted that Omnisend's strength is also its weakness. For example, while sales-based analytics are great, analytics that are purely campaign-based are pretty basic.

It's the same with product-oriented models and with the limited use of landing pages.

Overall, Omnisend is far from perfect, but it is quite good.

If you're a small online business looking for a more comprehensive service with decent e-commerce features and affordable prices, ActiveCampaign worth checking out as an alternative.