SpyFu SEO: Competitive Analysis and SEO Keyword Research

What is Spyfu?

SpyFu was founded in 2005 by CEO Michael Roberts. SpyFu started as a webscraping project built by Velocityscape.

Today, the company has thousands of customers and a team of 22 employees based in Scottsdale, Arizona.

SpyFu is a SEO software tool used by digital marketers to improve the performance of their businesses in online research (Auto-entrepreneur, SME/SMI, large companies)

Customers use SpyFu to identify promising keywords to target in SEO and SEM campaigns, and to better understand the online marketing tactics of their competitors.

SpyFu's focus on keyword research and competitive analysis allows it to offer an exceptional product at a lower price than many competitors. If you don't have an all-in-one SEO solution, we recommend that you test SpyFU to get the edge over your competitors.

Features

Spyfu is a tool that has a complete number of features for SEO as follows:

1. SEO research

Explore the SEO performance of any site with a comprehensive and detailed analysis.

• Organic Traffic Analysis: Visualize the number of organic keywords and the traffic generated.
• Keyword Report: Discover the top-performing keywords, with details on rankings and search volume.
• Backlinks: Review the backlink profile, including the quality of the referring domains.

Great for a global view of SEO, but for more in-depth backlink analyses, consider other specialized tools.

2. PPC search

Get detailed insights into the performance of competing PPC (Pay Per Click) campaigns on search engines.

• PPC Keywords Overview: Analyze paid keywords used by competitors.
• PPC Campaign History: View past ad campaigns and how they performed.
• Ad Costs and Positioning: Information on the cost per click and the position of the ads.

Very effective for PPC analysis, although the frequency with which data is updated could be improved.

3. Competitive analysis

A detailed view of your competitors' strategies to refine your marketing approach.

• Identifying Main Competitors: Discover competitors with a similar strategy.
• Comparing Keywords with Competitors: Analyze common keywords and identify opportunities.
• Kombat Report: A visual tool for exploring keyword overlaps with competitors.

A crucial feature for competitive analysis, ideal for identifying market opportunities.

4. Historical Trend Monitoring

Follow the evolution of SEO and PPC strategies over time to adjust your campaigns.

• Historical Keyword Tracking: See how rankings have changed.
• Paid Ad Trend Analysis: Observe changes in competitors' advertising strategies.
• Strategic Insights: Use historical data to inform your own strategies.

Great for understanding long-term trends and adjusting your tactics accordingly.

5. Backlink search

Analyze a site's backlink profile to optimize your SEO strategy.

• Backlinks Overview: Details about incoming backlinks and their quality.
• Categorization of Link Types: Understand the diversity of backlink sources.
• Referring Domain Analysis: Discover the power and traffic of referring domains.

Useful for basic backlink analysis, but other specialized tools may be required for more in-depth analysis.

6. Custom Reporting Tools

Create custom reports tailored to your specific SEO and PPC needs to improve your marketing and advertising.

• Creation of Customized Reports: Possibility to customize reports according to needs.
• Data Export: Easily export data for analysis or presentations.
• Attractive visuals: Clear charts and tables for better presentation.

Customizable reports are an asset for marketing professionals, offering clear data communication.

7. Keyword tracking for SEO and PPC

A dedicated tool for tracking keyword performance, both for SEO and for PPC.

• Keyword Performance Monitoring: Monitor the evolution of your keywords and those of your competitors.
• Alerts and Notifications: Get notified of significant changes in keyword performance.
• Direct Comparisons: Easily compare your keywords with those of competitors.

This tool is essential for monitoring the effectiveness of SEO and PPC campaigns, although the frequency of updates may be an area for improvement.

8. Integration with Other Tools

Improve the effectiveness of your campaigns by integrating SpyFU with other digital marketing tools.

• Compatibility with Other Platforms: Easy integration with other marketing tools.
• Workflow Optimization: Connect SpyFU to various applications for an optimized workflow.
• Data Synchronization: Ensure consistency in the management of your marketing data.

Conclusion: Integration with other tools is a major asset, allowing more effective campaign management and more comprehensive analysis.

9. Mobile Features

Access and analyze data on the go using SpyFU's mobile features.

• Mobile Data Access: View SpyFU data on your smartphone or tablet.
• Mobile notifications: Get important updates right on your mobile device.
• User friendly interface: A mobile-friendly user experience for use on the go.

Although less robust than the desktop version, the mobile version of SpyFU offers significant flexibility and accessibility for professionals on the go.

Customer support

SpyFu offers varied and effective customer service, which is essential for navigating the advanced use of its SEO and PPC tools.

• Email Support: Fast responses to requests, ideal for technical problems or questions of use by Spyfu
• Live Chat: Instant support for quick solutions and real-time advice.
• Knowledge Base: Rich in self-help resources, with detailed tutorials and guides.
• Training and Webinars: Educational sessions to deepen knowledge in SEO/PPC.
• Community and Forums: Talk to other Spyfu users for practical tips and tricks.

SpyFU's customer support is both comprehensive and accessible, giving users a multitude of options for resolving issues and improving their skills.

This versatile approach makes SpyFu a reliable choice for digital marketing professionals.

Pricing

• Basic plan: $39 per month. Great for people who don't need API access.
• Professional plan: $78 per month. Ideal for businesses that want to track 15,000 keywords or have API access.
• Team Plan: $299 per month. Ideal for teams that need 5 user accounts.

SpyFu offers three plans that cost between $39 and $299 per month.

Alternatives to SpyFU

1. SEMrush

SEMrush is a comprehensive keyword research and analysis tool, used by SEO and digital marketing professionals to improve their online visibility and discover marketing opportunities.

Features

• Keyword Research and Analysis: Powerful tools for keyword research, competition analysis, and positioning monitoring.
• Site Audit and Backlink Tracking: Audit tools to identify technical issues and track backlink results.
• Social Media and Content Analysis: Tools to analyze social media performance and optimize content.

Pricing

• Free version
• Pro: Around €99.95/month for freelancers and startups.
• Guru: Around €199.95/month with additional features for agencies and SMEs.
• Business: Around €399.95/month for large businesses with advanced needs.

SEMrush is ideal for users looking for a comprehensive set of SEO and marketing tools.

Its price may be high for small users, but it offers immense value for professionals and businesses.

SEE MORE: Try SEMrush today

2. SEO surfing

SEO surfing is a data-based content optimization tool that helps improve web page rankings by focusing on on-page analysis and content relevance.

Features

• Content Optimization: Analysis and recommendations to optimize the content of web pages.
• Audit: Tools to identify technical and on-page improvements.
• Competitive Analysis: Compare your content with that of competitors to discover opportunities for improvement.

Pricing

• Basic: Around €49/month for individual users.
• Pro: Around €99/month, suitable for SEO professionals and small teams.
• Business: Around €199/month for agencies and businesses.

Surfing SEO is great for those who focus on content optimization and on-page analysis. It is especially useful for content strategies and technical site improvements.

SEE MORE: Give Surfer SEO a try today

3. Serpstat

Serpstat is an all-in-one SEO analysis tool that offers features for keyword research, backlink tracking, site audit, and competition analysis.

Features

• Comprehensive SEO analysis: Keyword research, ranking tracking, and backlink analysis.
• Site Audit: Identification of technical research problems and SEO improvements.
• Competitor Analysis: Study your competitors' strategies to refine yours.

Pricing

• Lite: Around €69/month, for freelancers and small businesses.
• Standard: Around €149/month, offers more tools for intermediate users.
• Advanced: Around €299/month, suitable for agencies and large businesses.

Serpstat is an affordable solution for those who are new to SEO and need an all-in-one platform. Although it is less comprehensive than some of its competitors, it offers excellent value for money for users with limited budgets.

SEE MORE: Try Serpstat today

FAQs

What are all the tools I can get with SpyFU?

SpyFU comes with several valuable tools:

• SEO research
• PPC search on AdWords
• Keyword research
• Looking for backlinks
• Keyword ranking monitoring
• Competitive analysis

Which tool is better: SpyFu or SEMrush?

That depends. SpyFu focuses specifically on keyword research and competitive analysis.

If that's what you need, you'll be happy to save some money and choose SpyFU. If you want a top-notch all-in-one SEO platform with all the features, we recommend SEMrush.

Final opinion

SpyFU is a great keyword research and competitive intelligence tool, ideal for businesses with a limited budget who want to improve their online search performance.

While other search tools offer similar features, SpyFU is one of the only tools that specializes in this area.

If you want a tool that's specifically for competitive keyword analysis, we highly recommend SpyFU. If you prefer an all-in-one SEO solution that offers a wider set of features (for example, keyword ranking tracking, backlink analysis, site audits), we suggest testing SEMrush, Ahrefs, or Serpstat.