Detailed Full Review of Supermetrics: All you need to know (2024)

What is Supermetrics?

Supermetrics collects, transfers, and displays information collected across over 100 marketing systems.

Additionally, it provides a suite of reporting and analysis tools, like Google Sheets, Google Data Studio Excel, and Lookinger. The company also offers APIs for data transfer via applications or platforms.

With Supermetrics, you can get your marketing information from all of your sources at once.

The system also allows the analysis of information and creates customized reports that are right for you. It's true.

Features

Supermetrics is an essential platform for digital marketing analysis and reporting. It offers a wide range of features to optimize the use of marketing data.

1. User Access Management

Supermetrics offers flexible access management, adapted to marketing teams' destinations.

• Custom licenses: Allows secure and personalized access.
• Team Collaboration: Ideal for groups sharing the same license.

Managing user campaigns in Supermetrics facilitates collaboration, increasing the effectiveness of teamwork.

2. Data Fusion for Combined Reports

Supermetrics allows seamless integration of data from multiple sources for more comprehensive reports.

• Integration with Various Tools: Compatibility with marketing data from Google Data Studio, Google Analytics, Sheets, Excel.
• Multichannel reports: Combining marketing data for deeper analysis.

This data blending feature provides a comprehensive and practical perspective, eliminating the need for separate reports.

3. Access to Historical Data

Access to historical Supermetrics data is vital for long-term trend analyses.

• Data Scope: Variability across platforms, ranging from 1 to 3 years.
• Specific Examples: 3 years for Facebook Ads/Google Ads, 2 years for Criteo.

The availability of historical data is a major asset for longitudinal analysis.

4. Data Update

Regularly updating the data in Supermetrics ensures current and relevant reports.

• Update time: Approximately 3 to 5 days.
• API dependency: The delay varies depending on the API.

The freshness of the data guarantees relevant and up-to-date reports.

5. Broad Range of Integrations

Supermetrics' numerous integrations increase its usefulness and versatility.

• Diversity of Tools and Platforms: Google Analytics Reporting, Linkedin Ads, Google Ads, Facebook Ads, and more.
• Unified Analysis: Enables a comprehensive overview across multiple channels.

The breadth of integrations makes it an indispensable tool for comprehensive reporting.

security

Security is one of the most important features of automated reports. SuperMetrics does not pose any security concerns to its users because the data is not stored anywhere. Your information is encrypted at the source.

SuperMetrics is also designed to be fast, so you can query data sources directly, retrieving only the information you need at the time. It's an ideal solution if you want to create quick reports.

While SuperMetrics doesn't have its own visualization tool, it integrates well with multiple platforms, including Google Data Studio.

We are now going to look at the three main SuperMetrics products and their characteristics, advantages, technical requirements, prices and all the aspects that should be mentioned for each of them.

Rates

Supermetrics offers a range of pricing plans, tailored to different needs and budgets. Here is a detailed overview of the pricing options available for their various services.

1. Supermetrics for Google Sheets

Plans and Prices

• Essential Plan: €99/month, 10 data sources, for one user.
• Core plan: €199/month, 25 connectors, including LinkedIn Ads and Google My Business.
• Super plan: €499/month, 46 data sources, Ahrefs added, Mailchimp, Shopify.
• Enterprise plan: Custom price, license for the entire domain, premium customer support.

specifications

• The Essential and Core plans are limited to a single user.
• The Super and Enterprise plans offer more data sources and extended features.

2. Supermetrics for Excel

Plans and prices

• Essential Plan: €99/month, 7 data sources.
• Core plan: €199/month, 22 data sources.
• Super plan: €499/month, 42 data sources for 3 users.
• Enterprise Plan: Customizable, special services from Supermetrics.

Details

• Same pricing structure as for Google Sheets.
• The Enterprise plan offers complete customization and special services.

3. Supermetrics for Data Studio

Plan options:

• Single connector: €69/month, a data source, ideal for small businesses.
• Essential: €99/month, 9 data sources.
• Core: €199/month, 24 data sources.
• Great: €499/month, 45 data sources, 3 users.
• Enterprise: Customizable prices and features, special customer support.

Key points

• The Single Connector plan is a cost-effective solution for limited needs.
• Super and Enterprise plans offer more flexibility and options for larger businesses.

Although Supermetrics's prices are above the market average, its rich features and flexibility justify the investment, especially for businesses and digital marketing professionals looking for comprehensive, customizable solutions. Free trials and free versions offer a valuable opportunity to test the tool before committing.

Alternatives to SuperMetrics

1. Windsor.ai

Windsor.ai is positioned as a robust marketing alternative to Supermetrics, offering a deep understanding of the customer journey and marketing impact.

Features

• Customer journey analysis: Provides a comprehensive view of marketing touchpoints.
• ROI optimization: Helps maximize the return on advertising investment.

Pricing

• Flexible options: Unspecified pricing details, tailored to specific user needs.

Windsor.ai is ideal for those looking to go beyond simple data mining, offering more strategic marketing analysis.

2. Funnel.io

Funnel.io is an advanced ETL marketing platform that is distinguished by its ability to integrate a wide range of data sources and provide integrated decision dashboards.

Features:

• Integration of over 500 sources: Access to a wide range of marketing data channels.
• Integrated dashboards: Complete and customizable reporting solutions.

Pricing

• Customizable plans: Rates adapted to the needs of large agencies and organizations.

Notice: Funnel.io is perfect for larger businesses or agencies that require extensive integration, but can be expensive for SMEs.

3. Improvado

Improvado offers advanced ETL capabilities with internal dashboards and attribution modeling solutions.

Features

• Attribution modeling: Advanced tools for performance analysis.
• White label dashboards: Complete customization for agencies.

Pricing

• High-end plans: Higher pricing, targeting larger businesses.

Improvado is an advanced tool for larger businesses, but its high cost may make it less attractive for smaller businesses.

In summary, the Windsor.ai, Funnel.io, and Improvado platforms offer viable alternatives to Supermetrics, each with their own strengths. Windsor.ai is excellent for in-depth customer journey analysis, Funnel.io shines with its extensive integration capacity, while Improvado is ideal for advanced attribution and reporting solutions. The choice will depend on specific needs in terms of functionality, integration, and budget.

FAQs

Does SuperMetrics offer a free trial?

Supermetrics offers a free 14-day trial. You can request a free Supermetrics trial on their official website without any problems.

Can SuperMetrics help me determine the effectiveness of my ad spend?

Yes! You can use the SuperMetrics Uploader module to show statistical performance on ad spend and ROI from a variety of data sources, including Facebook Ads, Bing Ads, and Yahoo Gemini, and CSV files.

What integrations does SuperMetrics support?

Supermetrics integrates with the following business systems and applications: Google Analytics, Google AdWords, Database, Bing Ads, Google BigQuery, Google Search Console, Facebook Ads, Facebook Insights, MailChimp, Moz, SEMrush, Stripe, Twitter Ads, Yahoo Gemini, YouTube, Adobe Analytics, Adform, and DoubleClick.